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Alan Weene

Chief Technology Officer, Head of Marketing BioNova® Natural Pools


Alan Weene

Alan Weene is Chief Technology Officer for BioNova® Natural Pools North America and Construction Manager for NJ based Rin Robyn Pools. Alan's passion for sustainability and aquatics led him to join BioNova® in 2012, where he frequently conducts educational seminars on Natural Swimming Pool technology to educate swimming pool and landscape industry professionals across North America. A graduate of Connecticut College with a degree in Architectural Studies, he is currently a candidate for the Master of Sustainable Design Degree at the Boston Architectural College. Alan is a Certified Pool Operator, a member of the U.S. Green Building Council New Jersey Chapter, an authorized provider for the American Society of Landscape Architects Continuing Education System (LACES), and an American Red Cross CPR, Lifeguarding, and Water Safety Instructor.

Anthony Archer-Wills

President of Anthony Archer-Wills, LLC in Copake Falls, NY


  • Author of The Water Gardener, Water Power, and Designing Water Gardens
  • In 2008, he received the Joseph McCloskey Prize for Outstanding Achievement in the Art and Craft of Watershaping, awarded by WaterShapes magazine.
Anthony Archer-Wills

Anthony Archer-Wills is the star of Animal Planet's TV series The Pool Master, and he is one of the world’s foremost authorities on water gardening, responsible for developing many of the new techniques used in the construction of ponds with both concrete and flexible liners. He started his own aquatic nursery and pond construction business in the mid-1960s, and was subsequently invited by the Agricultural Training Board and British Association of Landscape Industries to train companies working in landscape design and construction. Archer-Wills wrote the leading books on the subject – The Water Gardener and Designing Water Gardens – and has lectured extensively worldwide.

Barry Justus, BA

President and Founder of Poolscape, Inc. in Toronto Canada (since 1991)
(905) 638-5993


  • B.A. University of Western Ontario
  • Editorial Advisory Board for Pool and Spa Marketing magazine
Barry Justus, BA, SWD

Barry has designed and lectured internationally. He has authored over 30 articles on pool design and construction for numerous magazines. Over 90% of projects designed and built by Poolscape, Inc. from 2005-2011 have won a national or international award.

Bill Kent, Ph.D.

CEO of Team Horner in Fort Lauderdale, FL
(954) 772-6966


  • B.S. University of Cincinnati
  • MBA Xavier University
  • Ph.D. Keiser University
Bill Kent, Ph.D.

Dr. Bill Kent is the entrepreneurial CEO of the Team Horner group of companies, an integrated manufacturer, wholesale distributor, and global exporter of swimming pool products. Bill has served in several nonprofit organizations and was national president of the U.S. swimming pool industry’s national trade association in 1996. In 2015, Bill’s company received national recognition from the American Psychological Association for having a psychologically healthy workplace; Bill currently serves on the Board of Trustees of Keiser University, a Florida-based University with over 20,000 students on 16 campuses, the National Swimming Pool Foundation, the International Swimming Hall of Fame, and the Florida Swimming Pool Association. In June 2015, Bill received his Doctor of Business Administration degree with a concentration in Global Business. Beginning in 2016, Bill is currently transitioning the ownership of his company to an ESOP.

Brian Van Bower, SWD Master

President of Aquatic Consultants, Inc. in Miami, FL
Ambassador and Co-founder of Genesis
(305) 383-7266


  • SWD Master
  • Genesis Education Council
Brian Van Bower, SWD Master, Genesis Ambassador & Co-Founder

Bower has more than 45 years of professional experience in the pool and spa industry. He is currently active with two companies: He is President of Aquatic Consultants, Inc., an international consulting and design firm specializing in upscale and unusual pool and waterscape designs and he is also Ambassador and co-founder of Genesis. Bower holds a Florida State Commercial Pool Contractors license (inactive), served the former National Spa and Pool Institute (NSPI) in various capacities since 1979 including President of Region VII (Florida), NSPI National Vice President, Region VII, and he was inducted into the NSPI, Region VII Hall of Fame in 1994. He chaired the NSPI International Design Award Committee from 1997- 1999.

Bower has won more than 100 industry design awards and he and his company’s work have been featured in many national periodicals, magazines and television shows including Bob Vila’s Home Again television show, Florida Home and Garden magazine, CNN News, Florida Lifestyles TV show, NBC News, CBS News Sunday Morning Show 8/2007 & 8/2008, CNBC On The Money 2006, PBS National Television “Spotlight on Safety” segment, Homebuilding Digest show on Home & Garden Television, Architectural Digest, Florida Architecture (front cover), Tycoon, The New York Times, The Wall Street Journal, The Miami Herald, The Orlando Sentinel, Millionaire, Pool and Spa Living, and Florida Trend. His expertise and projects are regularly featured in the industry trade publications, Home Magazine’s TV Show, Ambiance Piscines (France) and Aqua. He has contributed to SPLASH magazine in Australia and his work was prominently featured in the tabletop book, “Dream Pools” by Deborah Dietsch in 2002. For four years Brian was host of his own weekly radio show, “All About Pools and Spas” in South Florida. His firm has projects in Africa, Sri Lanka, Greece, Colombia, all through the Caribbean, British & US Virgin Islands, Bahamas, Bermuda, Canada and all across the US.

Charles E. Hess Jr., RLA, ASLA

Principal of Hess Landscape Architects in Lansdale, PA
(215) 855-5530


  • B.A. Ornamental Horticulture, Delaware Valley College
  • Masters of Landscape Architecture, University of Pennsylvania
Charles E. Hess Jr., RLA, ASLA

Chuck Hess established his eponymous firm in 1998, and has operated as Founding Principal since the firm’s inception. The firm’s design ethos is rooted in the creation of exterior spaces which complement and marry architecture with the natural environment.

After completing his undergraduate studies in Ornamental Horticulture at Delaware Valley College in 1988, Chuck received a Masters of Landscape Architecture from the University of Pennsylvania in 1991. Before founding the firm, Chuck worked at a large, internationally recognized design firm, and then later at a smaller Philadelphia-region design/build firm.

As lead-designer, Chuck is involved in all projects undertaken by the firm. He has over 20 years of experience completing high-end residential commissions. Chuck especially enjoys interacting with clients, other design professionals, and contractors during the design and construction process.

David B. Duensing

President of David B. Duensing & Associates, Inc. in Ponte Vedra Beach, FL
Owner of Aquatic Construction Services, LLC
(904) 380-6843


  • First President of The National Association of Pond Professionals
David B. Duensing

David B. Duensing & Associates, Inc., one of the most active, experienced and respected design and consulting firms in the worldwide water garden and water feature industry since 1989. Their focus is helping landowners and professionals envision and create exceptional aquatic and land environments for personal and public enjoyment, serving as the ultimate resource of knowledge, capabilities, and creativity. Aquatic Construction Services, LLC., founded 2006, focuses on the construction of very detailed and, at times, extreme water features and waterfalls, as well as remarkable natural stone and coral installation. David, working alongside Anthony Archer-Wills, was the contractor responsible for logistics and construction of the ponds and naturally filtered swimmable pools featured in the 2014 Animal Planet production, Poolmasters. David is past president of the National Association of Pond Professionals (NAPP), and writes and speaks for industry publications and associations.

David Penton, SWD Master

Principal at Fluid Dynamics Pool and Spa Inc. in Fullerton, CA
(714) 213-8047


  • B.S. Civil Engineering, Cal Poly San Luis Obispo
  • SWD Master
David Penton, SWD Master

Penton is known for his attention to detail, honesty and innovation with mechanical systems as his specialty. He is constantly pushing the envelope to maximize energy efficiency and find innovative equipment and plumbing solutions for a project. Fluid Dynamics is involved in some of the highest profile pool construction projects within the Los Angeles area to exclusive clientele. Penton completed the educational requirements to achieve the Genesis’ Society of Watershape Designers (SWD) and is the most recent addition to Genesis’ SWD Master.

David J. Peterson, P.E., SWD Master

President/CEO of Watershape Consulting, Inc. in Solana Beach, CA

(858) 720-1001


  • B.S. Civil Engineering, Cal Poly San Luis Obispo
  • SWD Master
  • Education Council Chairman
David J. Peterson, P.E., SWD Master

Peterson is President/CEO of Watershape Consulting, Inc., an international planning, design, and engineering firm providing owners, architects, contractors, and the legal profession with services relating to residential, commercial, and institutional pools, spas, and water features. He obtained his B.S. Civil Engineering at Cal Poly, San Luis Obispo and is a licensed engineer in several states. Peterson has been in the watershaping industry since 1994 when he began his career designing life support systems for large aquariums and marine mammal exhibits. He was Vice President Engineering at Polaris Pool Systems where he developed and patented several products. He is a prolific writer and is actively involved with trade organizations and code development.

Eric D. Groft, ASLA

Principal of Oehme van Sweden Landscape Architecture (OvS) in Washington, DC
(202) 546-7575


  • B.A. Geography / Environmental Science, Shippensburg University of Pennsylvania
  • Master of Landscape Architecture, University of Virginia
Eric D. Groft, ASLA

Groft has over 30 years of experience in residential, commercial, and institutional work. He maintains a passion for horticulture and is committed to preserving the legacy of OvS while shepherding its continual evolution. Groft is widely recognized as an industry leader in environmental/wetland restoration, and shoreline stabilization/revetment. He also was an adjudicator for both the competition to re-design the grounds of the Washington Monument and for Luxury Pools’ Pinnacle Awards.

Feras Irikat

Director of Design & Marketing for Lunada Bay Tile; Harbor City, CA
(310) 498-6454


  • B.A. Interior Design, San Francisco State University
  • MA family and consumer sciences
  • Advanced graduate work and research in Color Theory and Color Psychology
  • Professional Interior Designer
Feras Irikat

Feras Irikat is the director of design and marketing for Lunada Bay Tile, a leader in the design and production of handcrafted glass, stone, metal, wood and ceramic tiles. An expert tile designer in all mediums, Irikat holds a bachelor’s degree in interior design and a master’s degree in family and consumer sciences from San Francisco State University where he also did advanced graduate work and research in color theory and color psychology. He has taught color theory, applications and psychology at SFSU, UC Santa Cruz extension, West Valley College, and at design seminars around the world. His expertise in color theory and color psychology enables him to design and mix color palettes effectively and help to define and guide color trends in tile and home design.

Gene Brown, SWD Master

Founder of Valley Pool & Spa in Kelowna, BC, Canada
(250) 860-2266


  • SWD Master
Gene Brown, SWD Master

Brown is a second-generation pool builder and President of Valley Pool & Spa since 2002. He is Canada’s premier builder of high-end residential and commercial pools and spas. Of particular note is his cast-in-place concrete construction that results in high precision vessels with all-tile interior finishes. From high-rise projects 15 stories above ground to underground pools two stories below grade, Brown has done it all and is the only SWD Master in Canada. He has served the needs of dozens of British Columbia’s hotels, condominiums, casinos, municipalities, and water parks, as well as hundreds of private homeowners.

Greg Andrews

President of Greg Andrews Tile, Inc. in Agoura Hills, CA
Co-founder of National Tile and Stone Authority, Inc., Winnetka, Ca
(818) 879-1575


  • Member of key trade organizations including the National Tile Contractors Association
Greg Andrews

Andrews is a nationally renowned and award winning tile contractor, having completed some of the most intricate and detail oriented pools throughout the country and is known for his mastery of pool tile installations. He is continually elevating his craft in glass tile installation and always up-to-date with the latest materials and processes required to install glass tile in a pool.

Greg Boruff

Associate Designer of Questar Pools in Escondido, CA
(760) 738-5100


Greg Boruff, SWD

Boruff is an associate designer with seven years - experience working for Questar Pools. During his tenure with Questar, he has worked side-by-side with renowned designer Skip Phillips, participating in a range of award-winning designs, while honing his understanding of aesthetic, structural and mechanical design elements. His work has been published in national publications and has participated in the design, planning and rendering of some Questar’s most significant projects. Boruff has completed Genesis’ Society of Watershape Designers curriculum as well as other ongoing education requirements. He was also instrumental in the creation of the Audible and Visual Considerations of Water Feature Design program.

Gregory D. Howard

President/CEO of Carecraft, Inc. in Carlsbad, CA
(949) 373-3320


  • B.S. College of Agriculture, Colorado State University
  • Over 30 years in the pool industry, Chairman of APSP Builder’s Council
Gregory D. Howard

Greg Howard entered the pool industry in 1981 when he was involved with the Spa Wand Company which was sold to Polaris in 1986. He joined Polaris as a Shareholder and Vice President of Operations and eventually assumed the role of President/CEO and worked in that capacity until 2004. Greg joined Carecraft and became the President/CEO in 2006, reorganizing and growing the company into the largest buying group in the industry. He is an expert in operations, business strategies, and organizing personnel and systems to grow companies.

Helena Arahuete, NCARB

Principal of Lautner Associates Helena Arahuete Architect in Playa Del Rey, CA
(310) 577-7783


  • M.A. Architecture, University of Buenos Aires, Argentina
  • Member of Genesis Education Council
Helena Arahuete, NCARB

Arahuete began working with world renowned architect John Lautner in 1971. She served as Project Architect on numerous Lautner projects, and rose to become the Chief Architect in John Lautner’s office until his passing in 1994. She continues to develop state-of-the-art contemporary organic projects that are sculpted right out of their unique site’s environment. Her past and current projects are located in the States of California, Idaho, Michigan, Arizona, Hawaii, Alaska and Australia. Arahuete has been published extensively throughout the world and continues to asked to lecture at a variety of institutions.

James G. Robyn, BA, MBA

President/CEO of BioNova® Natural Pools (North America)
(507) 246-6682


  • B.A. Astrogeophysics from Colgate University
  • MBA in International Management with a concentration in German
James G. Robyn, BA, MBA

James Robyn designs and consults on Natural Swimming Pools/Ponds (NSPs) throughout the Americas. He has over 30 years of experience in the “traditional” swimming pool business as the owner of Rin Robyn Pools and he has been marketing NSPs in the Americas as a Partner with BioNova® since 2007. He has authored articles for WaterShapes magazine and Aqua magazine and his work has been featured in Luxury Pools, Signature Pools, as well as numerous other publications. James is also a founding member and President of the Association for Swimming Ponds and Natural Swimming Pools (ASPNSP).

Janet Lennox Moyer

President of Jan Moyer Design, LLC in Brunswick, NY
(518) 235-4756


  • Author of The Landscape Lighting Book and She Paints With Light, Volume 2
Janet Lennox Moyer

Janet Lennox Moyer, IALD, an internationally known lighting designer. As a recipient of many design awards, she has also she judged lighting competitions, been published extensively in magazines, newspapers, and books and has taught all over the world since serving as teaching assistant for her undergraduate lighting course at Michigan State University.

Moyer’s practice has included interior, commercial, and residential lighting, but her emphasis shifted to landscape lighting in 1983. Moyer taught landscape lighting at UC Berkeley and Rutgers University in the Landscape Continuing Education for many years. Moyer had also studied plant identification, plant propagation and pathology, garden design and layout at UC Berkeley, Merritt College, and local Extension courses for years. Some of her lighting projects include of Levi Plaza (San Francisco); the Detroit Civic Center; several city blocks in downtown Tacoma, Washington for Pierce Transit and many others.

Jason Jovaag

CEO and Principal of Hammerhead International in Las Vegas, NV
(702) 646-4275


Jason Jovaag

Jason Jovaag is President / CEO of Hammerhead International, a design, engineer, fabrication, and installation of underwater windows. Jason’s “Turn Key” water containment, leak-free glazing is what makes Hammerhead International an industry leader in underwater windows across the globe amongst many Zoos and Aquariums. Jason has integrated his extensive knowledge from working with underwater windows and have created an innovative demand in the pool and spa industry.

Jim Backman

Owner/President of Adroit Energy, Inc., in San Diego, CA
(858) 483-3568


Jim Backman

Backman is a 20-year veteran of the hydronics and solar industries and President/CEO of Adroit Energy, Inc. Adroit is a comprehensive mechanical engineering firm and renewable energy integrator. The company specializes in advanced building modeling and integrated mechanical solutions tailored to the specific project energy requirements. Adroit has designed and installed many pool solar and heating systems including unglazed collectors, semiglazed collectors, flat plate collectors, evacuated tube collectors and in deck/ tennis court systems. Adroit Energy Inc., is headquartered in San Diego, with offices in Honolulu, San Francisco, and San Jose.

Jimmy Reed

President of Rock Solid Tile, Inc. in Los Angeles, CA
(818) 222-1031


Jimmy Reed

Reed is President of Rock Solid Tile, Inc. and has earned the reputation as being among one of the elite contractors in the luxury home building industry. With extensive experience and expertise, Rock Solid specializes in glass mosaic tile installations, featuring all glass tile swimming pools, spas and water features. Reed relentlessly stays on the cutting edge of industry installation products and procedures by attending and participating in shows, seminars and workshops around the world.

Joan Roca, SWD Master

Owner of Imerzion Corp.; Panama
(507) 64918048


  • SWD Master
Joan Roca, SWD Master

Joan Roca started in the swimming pool industry in 1975 and earned his Industrial Engineering degree in 1984. Joan has been a member of the APSP (former NSPI) since 1982, Certified Pool Operator by NSPF in 1986 and Certified Pool Instructor in 1988. In the ensuing years, he continued his education through more than 200 industry seminars and educational programs. In 2003 he started with Genesis and became an SWD Master. In 2006 Roca became a CBP, Certified Building Professional by APSP. POOL and SPA NEWS honored Joan Roca as a Master Pool Designer in 2008 and 2014 and his work has been internationally recognized and awarded on many occasions. His creativity has been published around the world in several books and to date in 13 front covers of prestigious magazines such as LUXURY POOLS, AQUA, WATERSHAPES and POOL and SPA NEWS. In 2013 he obtained a Master’s Degree in INCAE Business School and moved his head office to Panama City creating IMERZION CORP the new prestigious pool company by signature of JOAN ROCA MASTER POOL DESIGNER.

John Foster

Director of Sales and Operations for Fountain People; San Marcos, TX
(512) 392-1155


John Foster

John heads the sales team with a proven track record of developing long-term relationships and exceeding client expectations. Receiving his B.S. in Industrial Technology, John has since attained over 20 years of experience in producing marketable solutions for custom water features in the Municipal, Private Sector, Aquatic Play, Themed Entertainment and Performing Arts markets, as well as solutions for pumping equipment, chemical treatment, process filtration, heat and energy transfer systems, and SCADA for a variety of industries including turf, municipal, fire, reverse osmosis, sea water and harsh environments.

Kate Wiseman, MLA

Principal Landscape Designer at Sage Outdoor Designs in San Diego, CA
(619) 618-6410


  • Bachelor’s degree, Botany, University of California at Berkeley
  • Masters of Landscape Architecture, Cal Poly Pomona’s School of Environmental Design
Kate Wiseman, MLA

Wiseman is the Principal landscape designer at Sage Outdoor Designs, a firm specializing in beautiful residential landscapes in Southern California. Wiseman’s designs have been widely published both locally and nationally and she has been recognized in San Diego Home and Garden Lifestyles “Gardens of the Year” contest four times, including the grand prize winning design in 2007. Wiseman authors a blog focused on water-wise garden design and outdoor living.

Kevin Ruddy, SWD Master

President and Founder of Omega Pool Structures, Inc. in Toms River, NJ (Since 1984)
(732) 255-0231


  • B.S. University of Nevada Las Vegas / East Stroudsburg University
  • SWD Master
Kevin Ruddy, SWD Master

Omega Pool Structures, Inc. is a design, engineering, and consulting firm with a construction division that provides professional services focused on the specialized applications and techniques used in indoor/outdoor residential, commercial, and special needs facilities. Omega consults throughout the country with homeowners, architects, landscape architects, engineers, and builders. Ruddy has been at the forefront of the indoor swimming pool industry for the past 28 years and has advised to help ensure that each project is built with foresight and precision. Ruddy received the Humanitarian Award for his service and contributions pertaining to a therapeutic indoor swimming facility for the ARC Association (People with Intellectual and Developmental Disabilities).

Leslie G. Reed

President and Principal Engineering Geologist of Geotechnical Exploration Inc. in San Diego, CA
(858) 549-7222


  • B.S. Geology, University of California
  • M.S. Geology, University of California
  • Registered Geologist, California and Arizona, Certified Engineering Geologist, California
Leslie G. Reed

Reed co-founded Geotechnical Exploration upon returning from the Trans Alaska Pipeline Project where he served as Senior Below Ground Engineer between the Yukon River and the Brooks Range. His primary task was to cross 8 rivers below ground while they were frozen solid. His greatest technical interest lies in surface and groundwater flow as they relate to the destabilization of bearing soil and geologic conditions. Due to Geotechnical Explorations reputation as problem solvers for adverse below ground conditions, 5 to 50 million dollar single family home projects have become a major part of their work for the last 25 years. The outdoor living spaces associated with such projects, including swimming pools and waterscape features, are always beautiful and unique but are often very challenging. Reed has lectured and published extensively including the mapping and naming of the most critically expansive clay unit in San Diego County of Southern California.

Merry Wise

President of Retrospective publishing, former Vice President of Wise Pools in Willis, TX
(936) 890-9726


Merry Wise

Wise worked in partnership with her husband, prominent pool designer and builder Charles Wise, for more than 40 years of the company’s 46 year history. Wise Pools is a local custom gunite swimming pool and spa design, construction and retail firm located in the Conroe-Woodlands area and was recently sold to a previous customer. Wise has experience in all aspects of the pool business. Now, a professional freelance writer, Wise contributes regularly to Aqua Magazine, has been published in several local and national publications and is the author of two books, including Cruising Through Pool Care the Wise Way, a pool and spa care guide for pool and spa owners and trade personnel.

Michael Nantz, SWD Master

President of Elite Concepts, Inc. in Lewisville, TX
(214) 222-1225


  • Advisory Board Chairman
  • SWD Master
Michael Nantz, SWD Master

Nantz is President of Elite Concepts, Inc., an international, progressive design firm in the Dallas, Texas area since 1991. He has worked throughout the U.S., Caribbean, Costa Rica, and Mexico designing beautiful pools and outdoor spaces. Considered one of the industry’s most creative designers, Nantz is frequently retained by Architects, pool builders and other industry professionals for design and construction services.

Michael Stone

Owner of Construction Programs & Results, Inc. in Camas, WA.
(888) 944-0044


  • Graduate of Eastern Oregon University with emphasis on Construction Business Management and Computer Science
Michael Stone

Michael has more than five decades of experience in the building and remodeling industry. Starting as a “gopher” in his father’s construction company in the early 50’s, Michael has worked in the trade since 1957. He carried a plumbing license for 14 years and worked in a variety of other building trades. Michael has taken more than 3700 remodeling sales calls and sold or worked on over 1500 homes and commercial buildings. He was the National Association of Home Builders National Remodeler of the Month in February, 1983. A frequent speaker at national, regional and state conventions on construction business management, estimating, sales and the use of computers in remodeling and new construction.

Nate Mullen

Owner of Nate Mullen Visual Concepts; Valley Center, CA
(760) 580-4980


Nate Mullen

Nate is a nationally known figure in the landscape lighting world, having close to 30 years’ experience as a landscape lighting artist and manufacturer. While having installed or touched more than 50,000 lights, his experience gave way to writing four books on landscape lighting, the latest one called “The Professional Guild to landscape Lighting”. In 1995, Nate started Unique Lighting Systems and sold the company in 2011 to Toro. During that time, he patented 24 items, one being the Equalizer Hub Method of Wiring. Nate has written many articles for numerous trade magazines and spoken all over the country at various conventions and events. Nate continues to be active in landscape lighting working part time with Unique Lighting and being involved in larger lighting projects.

Paolo Benedetti, SWD Master

Principal / Designer for Aquatic Technology Pool & Spa in Morgan Hill, CA
(408) 776-8220


  • B.S. Business Management, San Jose State University
  • SWD Master
  • Administrator of Genesis Forum
Paolo Benedetti, SWD Master

Benedetti founded Aquatic Technology Pool & Spa, an international consulting and design firm specializing in high-end residential and commercial projects. He is an artist, watershape architect, general and pool contractor, expert witness, and consultant to owners, architects, landscape architects, and builders throughout the world. He is a prolific writer, authoring articles for various trade magazines and administering the Genesis Forum with his acute attention to detail and robust experience in construction details, means, and methods.

Peter Davidson

President of Current Systems, Inc. in Ventura, CA
(866) 372-8886


Peter Davidson

Davidson started his testing with a plywood test tank in a carport in Malibu, Calif. and resulted in two test pattern pumping systems that were patented in the 1980’s and have become the forerunners of today’s Riverflow Pump System. Over the years, Davidson has developed various nozzles, manifolds, suction grates and sumps, designed to deliver optimum flow capacities safely. Davidson’s pursuit has been focused on high-volume rather than high-pressure as a means to provide appropriate current for a variety of applications. Current Systems, Inc. also pioneered the introduction of variable frequency drives in the swimming pool industry.

Randy Dukes

Technical Sales Director, Aquavations Corp in Miami, FL
Board Member of the National Plasterers Council (NPC), Chairman of NPC Education Committee, NPC National Technical Advisor
(727) 595-6509


  • Serves on the Research and Technical Manual Committees of the NPC
  • Author of Pool Surfaces, Problems, and Solutions, now in its 7th edition
Randy Dukes

Dukes is regarded as one of the foremost authorities in the pool plaster industry relating to deterioration, discoloration, and staining phenomenon that are commonly associated with cement-based pool coatings. He has served as a moderator and keynote speaker for many of the National Plasterers Conventions starting in 1992, and has instructed courses on “The Science of Cementitious Pool Finishes, Startups, and Maintenance.” Dukes has spent a considerable amount of time traveling throughout the U.S. researching and identifying pool surface problems and their relationship to application, water chemistry, and chemical abuse.

Richard C. Kremer

Designer/Project Manager at Watershape Consulting, Inc. in Solana Beach, CA
(858) 720-1001


  • Mastered AutoCAD, AutoCAD MEP, Revit, and other AutoDesk products
  • Currently pursuing a degree in Architecture
Richard C. Kremer

Kremer has been on the leading edge of high-end residential and commercial pool design for the last 6 years under the direction of David Peterson at Watershape Consulting. Moving forward with the design industry, he’s integrated drawings from hand sketches to AutoCAD through to full BIM modeling in Revit. He is proficient with architectural and structural detailing as well as coordinating multiple CAD files both internally and with several external consultants simultaneously.

Rick Chafey, SWD Master

Co-Owner of Red Rock Contractors in Mesa, AZ
(480) 539-0111


  • B.S. in Construction Engineering & Management from Arizona State University
  • SWD Master
  • Genesis Advisory Board
Rick Chafey, SWD Master

Rick Chafey is the co-owner of the international award winning group of companies; Red Rock Contractors, Red Rock Pools and Spas, and Red Rock Design founded in 1998. He received his Bachelors of Science in Construction Engineering & Management as an award-winning graduate from Arizona State University in 1995. Throughout high school and college Rick worked within many of the construction trades as well as running his own remodeling and carpentry business and worked as a home building superintendent. Upon graduation Rick was hired as the Director of Construction for local manufacturing company, completing multiple projects in Arizona, New Mexico, Texas, and Colorado ranging from 150,000 sf. manufacturing plants to retail centers, residential subdivision developments, and commercial remodels and tenant improvements. Rick has taken his education and his real life experience and applied it to his group of companies; helping to develop one of the most complete Luxury Design/Build organizations doing work nationally and internationally. Rick, is a Master Member of the Society of Watershape Designers and also serves on the Genesis Advisory Board. Red Rock has had multiple projects profiled on HGTV, Discovery Channel and Fox News, etc. They have been named by Pool and Spa News as a “Master of Design” and have had projects grace the covers of Aqua Magazine, Pool and Spa News, Luxury Pools, and Phoenix Home and Garden.

Roger Soares, II, SWD Master

President at Hydroscapes, LLC in Scottsdale, AZ
(480) 837-6844


  • SWD Master
Roger Soares, II, SWD Master

Award-winning designer and constructor of luxury pools, spas and water features Soares has more than 30 years of construction experience including construction of custom homes in San Diego CA, Aspen CO, Pennsylvania, New Jersey and New York with a strong base in commercial and industrial concrete and plumbing. Celebrating its 16th year of operation, Soares with the help of his wife and business partner Sheri, build and/or design an average of 6-20 projects a year and is able to provide the personal attention their upscale clientele deserve. Known for the creation of innovative pool designs that are in sync with every part of a landscape, Hydroscapes installations include intricate and complex design solutions for the most challenging terrains and has served clients throughout the United States and internationally.

Scott Hester, P.E.

President of Counsilman • Hunsaker in St. Louis, MO


  • B.S. Civil Engineering, Southern Illinois University, Carbondale, IL
  • Principal-in-Charge of monitoring project development; reviewing shop drawings; and coordinating construction issues with the project architect, construction manager, swimming pool contractor, and other key project personnel
Scott Hester, P.E.

As President of the Counsilman • Hunsaker team, Scott is responsible for leading the daily operations of the company. He provides comprehensive industry experiences in all aspects of Counsilman• Hunsaker including business development, design and engineering, quality control and facility operations and services. Known as a high-integrity, energetic leader Scott has a diverse portfolio of experience in aquatic facilities spanning all market sectors.

Scott is also a recognized leader in the aquatics industry and has shared this knowledge by providing educational based presentations throughout the country. A past recipient of the Aquatics International Power 25 award and has also published numerous articles ranging in topics from aquatic facility design to facility operations.

Scot Hunsaker

CEO of Ardent Group in Chesterfield, MO
(636) 778-9893


Scot Hunsaker

Scot Hunsaker purchased a small engineering firm operating as a sole proprietorship from his father. That firm, Counsilman-Hunsaker, has designed aquatic facilities, including Olympic venues, all over the world. During his tenure as CEO and owner, he grew Counsilman-Hunsaker’s revenue by a factor of 7, quadrupled the number of employees, opened 4 new offices in the US and went from being licensed to operate in 10 states to operating in all 50 plus 3 Canadian provinces. He sold Counsilman-Hunsaker to the employees for cash in 2012. He has spoken on the topic of ownership thinking across the US and internationally. He is also the author of 30 published articles. He also serves on several boards of directors. In 2013, he formed Ardent Consulting whose mission is to help CEOs and Business owners prepare for their ultimate transition with a particular focus of teaching employees how to think like owners.

Skip Phillips, SWD Master

President of Questar Pools and Spas, Inc. in Escondido, CA
Ambassador and co-founder of Genesis
(760) 738-5100


  • SWD Master
  • Genesis Education Council
Skip Phillips, SWD Master, Genesis Ambassador & Co-Founder

Skip Phillips is one of the world’s most renowned designers and builders of custom swimming pools, spas and other forms of aquatic architecture. His design firm, Questar Pools and Spas, has been retained internationally on acclaimed and award-winning works of art for decades, and his attention to detail and high standards is second-to-none. His rise to public prominence first crystallized in 1993 when The Robb Report declared him “the world’s most influential swimming pool designer.” Since then he has received almost-constant coverage in trade magazines, television segments including multiple HGTV appearances, newspapers and prestigious national publications including Better Homes & Gardens, New York Times, Millionaire, Tycoon, Architectural Digest, and The Wall Street Journal.

In recent years, his high-flying profile has spread internationally through sources including Germany’s IQ magazine, Canada’s World’s Best, the Italian design journal Piscine Oggi, and by way of his live educational presentations in Italy, Australia, Bali and Germany. Many regard him as the world’s leading authority on vanishing edge design (his vanishing-edge program was recently accepted for Continuing Education Units for the Architectural Institute of British Columbia.) Phillips has provided expert witness services for over 350 construction defect cases and is regularly interviewed for magazines throughout the world. Prior to co-founding Genesis, Phillips was active with the National Spa and Pool Institute (NSPI), serving as National President and hosting the first Congressional reception for the pool and spa industry in Washington, DC in 1993.

Steve Gutai

Director of Product Development: Hydraulics & Heating Systems for Zodiac Pool Systems, Inc. in Vista, CA
(707) 695-5950


  • B.S. Economics, University of San Francisco
  • Specializes in product development and marketing of swimming pool equipment such as pumps, filters, and heating systems. Over 20 years in the swimming pool industry with extensive experience in technical education and standards writing
Steve Gutai

Gutai has over 20 years of experience in the industry developing products, teaching technical subjects, and serving on standards writing committees. He has written articles on technical subjects such as pumps, motors, filtration, valve technology, and hydraulics that have been published in every major pool trade journal in North America. His education programs have spanned the globe and he brings a unique background of product development, sales, and marketing to the team.

Terry Brannon, P.E.

President of The Brannon Corporation in Tyler, TX
(903) 597-2122


  • B.S. Civil Engineering, University of Texas at Arlington
  • Specializes in water conveyance and treatment, aquatics, hydraulic and structural engineering
Terry Brannon, P.E.

Brannon began his career in public works, beginning with the Cities of Irving and Tyler, Texas before founding The Brannon Corporation. He continues to specialize in public works projects but the firm has carved out an aquatic niche using their expertise in water conveyance and treatment and structural design. Brannon is licensed in several states and sits on the Board of Directors for two international corporations.

Thomas A. Heinz

Architect and Author


Tom Heinz, AIA

Thomas A. Heinz, AIA is an Architect, photographer, designer and author. He graduated from University of Illinois, Urbana and gone to graduate school at Northwestern University. He Began the program for Historic Preservation at the University of Illinois, Urbana Graduate School of Architecture. His architectural practice has been active from New York to California and about 10 states between. He has rebuilt a Frank Lloyd Wright House originally built in 1913 near Minneapolis, for the Metropolitan Museum of Art in New York City, American Wing using the original materials. Over 40 of Wright’s buildings have been under his control over the years. His reproductions of designs of Frank Lloyd Wright have been sold coast to coast as well as dinnerware and furniture. He has published about 35 books, taken over 150,000 photographs for these publications as well as for his hundreds of talks in Europe, the USA and Japan.

Thomas Lachocki, Ph.D.

CEO of the U.S. National Swimming Pool Foundation
(719) 540-9119


  • Ph.D. in Organic Chemistry Louisiana State University
  • B.S. in Chemistry Lock Haven University.
Thomas Lachocki, Ph.D.

Dr. Thomas Lachocki has served as the Chief Executive Officer of the U.S. National Swimming Pool Foundation for 11 years. At NSPF Tom has championed efforts to create expansion and prevent contraction in the field of aquatics: NSPF has funded about $4 million in grants, half of which foster growth by demonstrating the benefits of aquatic immersion and activity and the other half help prevent contraction in the aquatics industry by exploring how to prevent drowning, injury, and illness. NSPF has further spotlighted and fostered scientific advances in the field by hosting the World Aquatic Health Conference since 2004, and the NSPF Certified Pool/Spa Operator® (CPO®) certification and other courses reach about 30,000 people each year.

Prior to joining NSPF, Tom was Director of Product Development with BioLab (now a KIK Company) where he led in creating recreational water field products, generating over $150 million in annual sales. He is co-inventor on 8 patents and has been named by Aquatics International as one of the 25 most influential people in aquatics.

William T. Drakeley, Jr., SWD Master

Principal and founder of Drakeley Pool Company, LLC
Principal and founder of Drakeley Industries in Bethlehem, CT
(203) 263-7919


  • B.S. Business Administration, Northeastern University, Boston MA
  • SWD Master
  • Genesis Education Council
William T. Drakeley, Jr., SWD Master

Drakeley is principal and founder of Drakeley Pool Company, a luxury design and build firm based in New England, and Drakeley Industries, an international consulting firm focusing on shotcrete applications and techniques, notably providing training for the New York City Metropolitan Transit Authority underground tunneling projects. Bill is the first and only pool builder to sit as a Voting Member of the American Concrete Institute’s (ACI) Committee 506 – Shotcrete and serves as Secretary of ACI C660 Nozzleman Certification Task Group. Bill is also the incoming President of the American Shotcrete Association (ASA) and the Chairman of the ASA’s Pool and Recreational Shotcrete Committee. An educator and advocate for high industry standards, Bill has conducted trainings for Genesis Construction School, the Colorado School of Mines, the American Society of Landscape Architects CT Chapter, World of Concrete, Aqua Show, and the Iamong others. His technical writings have been widely published in trade magazines.

Genesis Staff

Lisa Ryckeley

Director of Operations for Genesis
(615) 907-1274


  • Manages daily operations and all trade shows for Genesis
  • Former Event Coordinator & Assistant to Executive Director of National Spa and Pool Institute (NSPI)
Lisa Ryckeley

Ryckeley uses her extensive experience in logistics, event coordination, trade show management, client bookkeeping, and office management to make the Genesis system operate efficiently and with ease for the students, faculty, and venue staff. She has over 20 years of experience doing this within the pool and spa industry, handling events for NSPI and running daily operations for Genesis since 2004.

Lauren Stack

NSPF Mission Development Director, National Swimming Pool Foundation
(216) 470-1154


Lauren Stack

Lauren joined the NSPF leadership team in 2015 as Mission Development Director – National Accounts. Her experience with the swimming pool and hot tub industry extends back twenty years. The first half of her career she worked for Aristech Acrylics, a sheet supplier to the hot tub industry. The latter half of her career was spent at the Association of Pool & Spa Professionals in a number of capacities, but primarily as liaison to its volunteer Councils and Committees. Lauren has a BS in Chemistry and an MBA, both from the University of Pittsburgh. Since the merger Lauren has worked to ensure that the Foundation “did no harm” to the extraordinary Genesis culture. And, she currently strives to ensure Genesis’ reach, profitability and influence strengthen in 2017 and beyond to further the mission of the Foundation in helping people live healthier lives through aquatics.

Katie Wilke Junkers

Education Coordinator for Genesis
(615) 907-1274


  • B.S. AgriBusiness
  • Minor in Broadcast Communications
  • Manages continuing education requirements, database, and student transcripts
Katie Wilke Junkers

Katie has worked with Genesis since 2007 handling their continuing education requirements, educational database, attendee transcripts and recently the development of Genesis’ social media and marketing campaigns. Her Genesis relationship having been built from the days of the AQUA Show, Katie has been working in the pool and spa industry for more than 15 years, and has extensive knowledge of the industry and understands the necessity of continuing education. Katie holds a B.S. in AgriBusiness with a minor in Broadcasting from UW-Platteville.


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