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Anthony Archer-Wills

President of Anthony Archer-Wills, LLC in Copake Falls, NY


  • Author of The Water Gardener, Water Power, and Designing Water Gardens
  • In 2008, he received the Joseph McCloskey Prize for Outstanding Achievement in the Art and Craft of Watershaping, awarded by WaterShapes magazine.
Anthony Archer-Wills

Anthony Archer-Wills is one of the world’s foremost authorities on water gardening, responsible for developing many of the new techniques used in the construction of ponds with both concrete and flexible liners. He started his own aquatic nursery and pond construction business in the mid-1960s, and was subsequently invited by the Agricultural Training Board and British Association of Landscape Industries to train companies working in landscape design and construction. Archer-Wills wrote the leading books on the subject – The Water Gardener and Designing Water Gardens – and has lectured extensively worldwide.

Benjamin Lasseter

President of Operations at Design Ecology in Austin, TX
(512) 326-2193


Benjamin Lasseter

Benjamin is President of Operations at Design Ecology, a Landscape Architecture firm specializing in luxury residential master plans centered around swimming pools and aquatic features. Benjamin co-founded Design Ecology in 2011 with Scott Cummings, RLA with a vision of creating cohesive spaces designed and built with a singular cohesive plan that blends nature and aquatics harmoniously. After completing his undergraduate Horticulture degree at Texas A&M in 2003 Benjamin began working in pool construction business in Central Texas where he was introduced to designing and building pools and landscapes. As President of Operations, Benjamin oversees the implementation of the plans that are developed by his business partner and staff in the design office.

Bill Kent, Ph.D.

CEO of Team Horner in Fort Lauderdale, FL
(954) 772-6966


  • B.S. University of Cincinnati
  • MBA Xavier University
  • Ph.D. Keiser University
Bill Kent, Ph.D.

Dr. Bill Kent is the entrepreneurial CEO of the Team Horner Group of companies, an integrated manufacturer, wholesale distributor, and global exporter of swimming pool products. Bill has served in several nonprofit organizations and was national president of the U.S. swimming pool industry’s national trade association in 1996. In 2015, Bill’s company received national recognition from the American Psychological Association for having a psychologically healthy workplace; Bill currently serves on the Board of Trustees of Keiser University, a Florida-based University with over 20,000 students on 16 campuses, the National Swimming Pool Foundation®, the International Swimming Hall of Fame, and the Florida Swimming Pool Association. In June 2015, Bill received his Doctorate in Business Administration with a concentration in Global Business. Bill completed the transition of company ownership to his employees in December, 2015.

Brian Van Bower, SWD Master

President of Aquatic Consultants, Inc. in Miami, FL
Ambassador and Co-founder of GENESIS®
(305) 383-7266


SWD Master Pool Designer
Brian Van Bower, SWD Master, GENESIS® Ambassador & Co-Founder

Bower has more than 45 years of professional experience in the pool and spa industry. He is currently active with two companies: He is President of Aquatic Consultants, Inc., an international consulting and design firm specializing in upscale and unusual pool and waterscape designs and he is also Ambassador and co-founder of GENESIS®. Bower holds a Florida State Commercial Pool Contractors license (inactive), served the former National Spa and Pool Institute (NSPI) in various capacities since 1979 including President of Region VII (Florida), NSPI National Vice President, Region VII, and he was inducted into the NSPI, Region VII Hall of Fame in 1994. He chaired the NSPI International Design Award Committee from 1997-1999.

Bower has won more than 100 industry design awards and he and his company’s work have been featured in many national periodicals, magazines and television shows including Bob Vila’s Home Again television show, Florida Home and Garden magazine, CNN News, Florida Lifestyles TV show, NBC News, CBS News Sunday Morning Show 8/2007 & 8/2008, CNBC On The Money 2006, PBS National Television “Spotlight on Safety” segment, Homebuilding Digest show on Home & Garden Television, Architectural Digest, Florida Architecture (front cover), Tycoon, The New York Times, The Wall Street Journal, The Miami Herald, The Orlando Sentinel, Millionaire, Pool and Spa Living, and Florida Trend. His expertise and projects are regularly featured in the industry trade publications, Home Magazine’s TV Show, Ambiance Piscines (France) and Aqua. He has contributed to SPLASH magazine in Australia and his work was prominently featured in the tabletop book, “Dream Pools” by Deborah Dietsch in 2002. For four years Brian was host of his own weekly radio show, “All About Pools and Spas” in South Florida. His firm has projects in Africa, Sri Lanka, Greece, Colombia, all through the Caribbean, British & US Virgin Islands, Bahamas, Bermuda, Canada and all across the US.

Bruce Dunn

President of Mission Pools in Escondido, CA
(760) 743-2605


Bruce Dunn

Dunn is the Owner and President of several businesses, including Mission Pools of Escondido. His companies employ 180 people in pool construction, service, and sales. Mission Pools is the builder of over 12,000 swimming pools, spas, and water features. Bruce is a graduate of the California State University in San Luis Obispo, California, and the Harvard University Graduate School of Business OPM program. He has served on the Board of Directors for three separate community banks in Southern California. Bruce has served two terms as chairman of the Master Pools Guild and ten years as Chairman of California’s Swimming Pool Educational Council, SPEC and is a member of the National Swimming Pool Foundation® Board of Directors.

Charles E. Hess Jr., RLA, ASLA

Principal of Hess Landscape Architects in Lansdale, PA
(215) 855-5530


  • B.A. Ornamental Horticulture, Delaware Valley College
  • Masters of Landscape Architecture, University of Pennsylvania
  • Member of GENESIS® Education Board
Charles E. Hess Jr., RLA, ASLA

Chuck Hess established his eponymous firm in 1998, and has operated as Founding Principal since the firm’s inception. The firm’s design ethos is rooted in the creation of exterior spaces which complement and marry architecture with the natural environment. After completing his undergraduate studies in Ornamental Horticulture at Delaware Valley College in 1988, Chuck received a Masters of Landscape Architecture from the University of Pennsylvania in 1991. Before founding the firm, Chuck worked at a large, internationally recognized design firm, and then later at a smaller Philadelphia-region design/build firm. As lead-designer, Chuck is involved in all projects undertaken by the firm. He has over 20 years of experience completing high-end residential commissions. Chuck especially enjoys interacting with clients, other design professionals, and contractors during the design and construction process.

Chris Gregory

Owner of Eco-Pools Inc in Toronto, ON
(855) 326-7665


Chris Gregory

Chris is the owner of Eco-Pools Inc., a company based in Toronto, Canada with a focus on environmental and energy efficiency. Since 1988 Chris has designed and built in both Canada and Australia for the residential and commercial sectors as well as the film industry. His work has been featured on HGTV as well as sitting on the editorial advisory board for Outdoor Lifestyle Magazine with numerous published articles.

David B. Duensing

President of David B. Duensing & Associates, Inc. in Ponte Vedra Beach, FL
Owner of Aquatic Construction Services, LLC
(904) 380-6843


  • First President of The National Association of Pond Professionals
David B. Duensing

David B. Duensing & Associates, Inc., one of the most active, experienced and respected design and consulting firms in the worldwide water garden and water feature industry since 1989. Their focus is helping landowners and professionals envision and create exceptional aquatic and land environments for personal and public enjoyment, serving as the ultimate resource of knowledge, capabilities, and creativity. Aquatic Construction Services, LLC., founded 2006, focuses on the construction of very detailed and, at times, extreme water features and waterfalls, as well as remarkable natural stone and coral installation. David, working alongside Anthony Archer-Wills, was the contractor responsible for logistics and construction of the ponds and naturally filtered swimmable pools featured in the 2014 Animal Planet production, Poolmasters. David is past president of the National Association of Pond Professionals (NAPP), and writes and speaks for industry publications and associations.

David Penton, SWD Master

Principal at Fluid Dynamics Pool and Spa Inc. in Fullerton, CA
(714) 213-8047


SWD Master Pool Designer
David Penton, SWD Master

Penton is known for his attention to detail, honesty and innovation with mechanical systems as his specialty. He is constantly pushing the envelope to maximize energy efficiency and find innovative equipment and plumbing solutions for a project. Fluid Dynamics is involved in some of the highest profile pool construction projects within the Los Angeles area to exclusive clientele. Penton completed the educational requirements to achieve the GENESIS®’ Society of Watershape Designers (SWD).

David J. Peterson, P.E., SWD Master

President/CEO of Watershape Consulting, Inc. in Solana Beach, CA

(858) 720-1001


SWD Master Pool Designer
  • B.S. Civil Engineering, Cal Poly San Luis Obispo
David J. Peterson, P.E., SWD Master

Peterson is President/CEO of Watershape Consulting, Inc., an international planning, design, and engineering firm providing owners, architects, contractors, and the legal profession with services relating to residential, commercial, and institutional pools, spas, and water features. He obtained his B.S. Civil Engineering at Cal Poly, San Luis Obispo and is a licensed engineer in several states. Peterson has been in the watershaping industry since 1994 when he began his career designing life support systems for large aquariums and marine mammal exhibits. He was Vice President Engineering at Polaris Pool Systems where he developed and patented several products. He is a prolific writer and is actively involved with trade organizations and code development.

Don Gatzke, AIA

Professor at University of Texas Arlington; Arlington, TX
(682) 551-3874


Don Gatzke, AIA

Donald Gatzke is an architect and educator with more than 35 years in the profession. Practicing in multiple states, he has been a member of the architecture faculty at Tuskegee University, Tulane University and the University of Texas at Arlington. He served as Dean of the Tulane School of Architecture from 1997-2004 and the School of Architecture at UT Arlington from 2004-2014 and now continues to teach and practice architecture. A graduate of the School of Architecture and Urban Planning at the University of Wisconsin-Milwaukee, Don was named a University “Distinguished Alumnus” in 2012. In 2014 he was honored by the Texas Society of Architects for “extraordinary contributions to the profession through the visionary leadership of architectural education.” In addition to his professional activities, Gatzke is active in several professional and community organizations, including AIA Dallas and AIA Fort Worth, and the La Bajada Urban Youth Farm.

Eric D. Groft, ASLA

Principal of Oehme van Sweden Landscape Architecture (OvS) in Washington, DC
(202) 546-7575


  • B.A. Geography / Environmental Science, Shippensburg University of Pennsylvania
  • Master of Landscape Architecture, University of Virginia
Eric D. Groft, ASLA

Eric Groft has over 30 years of experience in residential, commercial, and institutional work. He maintains a passion for horticulture and is committed to preserving the legacy of OvS while shepherding its continual evolution. His body of work frequently centers on water - pools, fountains, walls, jets, ponds, and waterfalls. His design credits include a 65’ waterfall with weirs, rills, and flumes, as well as a 25’ hand-hewn operable water wheel in northern New England. Mr. Groft is widely recognized as an industry leader in environmental and wetland restoration, and shoreline stabilization and revetment. He is a Cap fellow of the American Society of Landscape Architects and was an adjudicator for Luxury Pools’ Pinnacle Awards.

Ernest Blatchley

Professor of Civil Engineering and Environmental and Ecological Engineering at Purdue University
(765) 494-0316


Ernest Blatchley

Ernest (Chip) R. Blatchley III is a Professor at Purdue University with a joint appointment in the School of Civil Engineering and the Division of Environmental & Ecological Engineering. He received his B.S. in Civil Engineering from Purdue University, with M.S. and Ph.D. degrees from the University of California, Berkeley, also in Civil (Environmental) Engineering. Professor Blatchley and his students conduct research in the general area of Physico/Chemical Processes of Environmental Engineering, with particular emphasis on the fundamental behavior of disinfection processes.

Feras Irikat

Director of Design & Marketing for Lunada Bay Tile; Harbor City, CA
(310) 498-6454


  • B.A. Interior Design, San Francisco State University
  • MA family and consumer sciences
  • Advanced graduate work and research in Color Theory and Color Psychology
  • Professional Interior Designer
Feras Irikat

Feras Irikat is the director of design and marketing for Lunada Bay Tile, a leader in the design and production of handcrafted glass, stone, metal, wood and ceramic tiles. An expert tile designer in all mediums, Irikat holds a bachelor’s degree in interior design and a master’s degree in family and consumer sciences from San Francisco State University where he also did advanced graduate work and research in color theory and color psychology. He has taught color theory, applications and psychology at SFSU, UC Santa Cruz extension, West Valley College, and at design seminars around the world. His expertise in color theory and color psychology enables him to design and mix color palettes effectively and help to define and guide color trends in tile and home design.

Greg Andrews

President of Greg Andrews Tile, Inc. in Agoura Hills, CA
Co-founder of National Tile and Stone Authority, Inc., Winnetka, Ca
(805) 341-5570


Greg Andrews

Greg is a nationally recognized and award winning glass mosaic specialist and pool tile expert. Starting as a tile installer in 1973, working in residential and commercial work, Greg became fascinated with glass mosaics and shifted his focus to roman tubs, domes and murals, which eventually led him to his first all tile pool in 1994. This began a 20+ year relationship with the pool industry and to date Greg has completed hundreds of all tile pools, spas and water features. While keeping active in installations, Greg’s focus in the past decade has slowly turned towards industry involvement in the form of teaching, lecturing, training and consulting. He’s also manages a pool tile technical committee through National Tile and Stone Authority, an industry organization that he co-founded.

Gregory D. Howard

President/CEO of Carecraft, Inc. in Carlsbad, CA
(949) 373-3320


  • B.S. College of Agriculture, Colorado State University
  • Over 30 years in the pool industry, Chairman of APSP Builder’s Council
Gregory D. Howard

Greg Howard entered the pool industry in 1981 when he was involved with the Spa Wand Company which was sold to Polaris in 1986. He joined Polaris as a Shareholder and Vice President of Operations and eventually assumed the role of President/CEO and worked in that capacity until 2004. Greg joined Carecraft and became the President/CEO in 2006, reorganizing and growing the company into the largest buying group in the industry. He is an expert in operations, business strategies, and organizing personnel and systems to grow companies.

Helena Arahuete, NCARB

Principal of Lautner Associates Helena Arahuete Architect in Playa Del Rey, CA
(310) 577-7783


  • M.A. Architecture, University of Buenos Aires, Argentina
  • Member of GENESIS® Education Board
Helena Arahuete, NCARB

Arahuete began working with world renowned architect John Lautner in 1971. She served as Project Architect on numerous Lautner projects, and rose to become the Chief Architect in John Lautner’s office until his passing in 1994. She continues to develop state-of-the-art contemporary organic projects that are sculpted right out of their unique site’s environment. Her past and current projects are located in the States of California, Idaho, Michigan, Arizona, Hawaii, Alaska and Australia. Arahuete has been published extensively throughout the world and continues to asked to lecture at a variety of institutions.

James Amburgey, Ph.D.

Associate Professor at UNC Charlotte
(704) 687-1214


  • Ph.D.,Georgia Institute of Technology, Civil and Environmental Engineering, 2002
  • M.S., Georgia Institute of Technology, Civil and Environmental Engineering, 2000
  • B.S.C.E., University of North Carolina at Charlotte, Civil Engineering, 1998
James Amburgey, Ph.D.

Dr. James Amburgey is an Associate Professor in the Department of Civil and Environmental Engineering at the University of North Carolina at Charlotte. He earned his Bachelor of Science degree in Civil Engineering at the University of North Carolina at Charlotte. He holds Master of Science and Doctor of Philosophy degrees from Georgia Tech in Atlanta, GA, and he completed two years of Post-doctoral research at the Centers for Disease Control and Prevention (CDC) as an APHL Emerging Infectious Diseases Research Fellow.

James G. Robyn, BA, MBA

CEO of BioNova® Natural Pools
(507) 246-6682


  • B.A. Astrogeophysics from Colgate University
  • MBA in International Management with a concentration in German
James G. Robyn, BA, MBA

James Robyn is the CEO of BioNova® Natural Pools with over 40 years of experience in the swimming pool industry. James consults on chemical-free Natural Swimming Pools (NSPs) focusing on both aesthetic elements and on the technology of the constructed wetlands that clarify and purify the bathing water. His firm provides support to a network of licensed professionals promoting residential Natural Swimming Pools. Robyn has also been a leader involved in the design, planning, installation and maintenance of the first public natural swimming pool in North America at the City of Minneapolis’ Webber Park. A graduate of Colgate University with a degree in Astrogeophysics, Robyn also holds an MBA in International Management.

Janet Lennox Moyer

President of Jan Moyer Design, LLC in Brunswick, NY
(518) 235-4756


  • Author of The Landscape Lighting Book and She Paints With Light, Volume 2
Janet Lennox Moyer

Janet Lennox Moyer, IALD, an internationally known lighting designer. As a recipient of many design awards, she has also she judged lighting competitions, been published extensively in magazines, newspapers, and books and has taught all over the world since serving as teaching assistant for her undergraduate lighting course at Michigan State University. Moyer’s practice has included interior, commercial, and residential lighting, but her emphasis shifted to landscape lighting in 1983. Moyer taught landscape lighting at UC Berkeley and Rutgers University in the Landscape Continuing Education for many years. Moyer had also studied plant identification, plant propagation and pathology, garden design and layout at UC Berkeley, Merritt College, and local Extension courses for years. Some of her lighting projects include of Levi Plaza (San Francisco); the Detroit Civic Center; several city blocks in downtown Tacoma, Washington for Pierce Transit and many others.

Jason Jovaag

CEO and Principal of Hammerhead International in Las Vegas, NV
(702) 646-4275


Jason Jovaag

Jason Jovaag is President / CEO of Hammerhead International, a design, engineer, fabrication, and installation of underwater windows. Jason’s “Turn Key” water containment, leak-free glazing is what makes Hammerhead International an industry leader in underwater windows across the globe amongst many Zoos and Aquariums. Jason has integrated his extensive knowledge from working with underwater windows and have created an innovative demand in the pool and spa industry.

Jimmy Reed

President of Rock Solid Tile, Inc. in Los Angeles, CA
(818) 222-1031


Jimmy Reed

Reed is President of Rock Solid Tile, Inc. and has earned the reputation as being among one of the elite contractors in the luxury home building industry. With extensive experience and expertise, Rock Solid specializes in glass mosaic tile installations, featuring all glass tile swimming pools, spas and water features. Reed relentlessly stays on the cutting edge of industry installation products and procedures by attending and participating in shows, seminars and workshops around the world.

Joan Roca, SWD Master

Owner of Imerzion Corp.; Panama


SWD Master Pool Designer
Joan Roca, SWD Master

Joan Roca started in the swimming pool industry in 1975 and earned his Industrial Engineering degree in 1984. Joan has been a member of the APSP since 1982, Certified Pool Operator by NSPF® in 1986 and Certified Pool Instructor in 1988. In the ensuing years, he continued his education through more than 200 industry seminars and educational programs. In 2003 he started with GENESIS® and became an SWD Master. In 2006 Pool & Spa News honored Joan Roca as a Master Pool Designer in 2008 and 2014 and his work has been internationally recognized and awarded on many occasions. In 2013 he obtained a Master’s Degree in INCAE Business School and moved his head office to Panama City creating IMERZION CORP the new prestigious pool company by signature of JOAN ROCA MASTER POOL DESIGNER.

Kate Wiseman, MLA

Principal Landscape Designer at Sage Outdoor Designs in San Diego, CA
(619) 618-6410


  • Bachelor’s degree, Botany, University of California at Berkeley
  • Masters of Landscape Architecture, Cal Poly Pomona’s School of Environmental Design
  • Member of GENESIS® Education Board
Kate Wiseman, MLA

Wiseman is the Principal landscape designer at Sage Outdoor Designs, a firm specializing in beautiful residential landscapes in Southern California. Wiseman’s designs have been widely published both locally and nationally and she has been recognized in San Diego Home and Garden Lifestyles “Gardens of the Year” contest four times, including the grand prize winning design in 2007. Wiseman authors a blog focused on water-wise garden design and outdoor living.

Kevin Ruddy, SWD Master

President and Founder of Omega Pool Structures, Inc. in Toms River, NJ (Since 1984)
(732) 255-0231


SWD Master Pool Designer
  • B.S. University of Nevada Las Vegas / East Stroudsburg University
Kevin Ruddy, SWD Master

Omega Pool Structures, Inc. is a design, engineering, and consulting firm with a construction division that provides professional services focused on the specialized applications and techniques used in indoor/outdoor residential, commercial, and special needs facilities. Omega consults throughout the country with homeowners, architects, landscape architects, engineers, and builders. Ruddy has been at the forefront of the indoor swimming pool industry for the past 28 years and has advised to help ensure that each project is built with foresight and precision. Ruddy received the Humanitarian Award for his service and contributions pertaining to a therapeutic indoor swimming facility for the ARC Association (People with Intellectual and Developmental Disabilities).

Leslie G. Reed

President and Principal Engineering Geologist of Geotechnical Exploration Inc. in San Diego, CA
(858) 549-7222


  • B.S. Geology, University of California
  • M.S. Geology, University of California
  • Registered Geologist, California and Arizona, Certified Engineering Geologist, California
Leslie G. Reed

Reed co-founded Geotechnical Exploration upon returning from the Trans Alaska Pipeline Project where he served as Senior Below Ground Engineer between the Yukon River and the Brooks Range. His primary task was to cross 8 rivers below ground while they were frozen solid. His greatest technical interest lies in surface and groundwater flow as they relate to the destabilization of bearing soil and geologic conditions. Due to Geotechnical Explorations reputation as problem solvers for adverse below ground conditions, 5 to 50 million dollar single family home projects have become a major part of their work for the last 25 years. The outdoor living spaces associated with such projects, including swimming pools and waterscape features, are always beautiful and unique but are often very challenging. Reed has lectured and published extensively including the mapping and naming of the most critically expansive clay unit in San Diego County of Southern California.

Michael Nantz, SWD Master

President of Elite Concepts, Inc. in Lewisville, TX
(214) 222-1225


SWD Master Pool Designer
  • Advisory Board Chairman for GENESIS®
Michael Nantz, SWD Master

Nantz is President of Elite Concepts, Inc., an international, progressive design firm in the Dallas, Texas area since 1991. He has worked throughout the U.S., Caribbean, Costa Rica, and Mexico designing beautiful pools and outdoor spaces. Considered one of the industry’s most creative designers, Nantz is frequently retained by Architects, pool builders and other industry professionals for design and construction services.

Michael Stone

Owner of Construction Programs & Results, Inc. in Camas, WA.
(888) 944-0044


  • Graduate of Eastern Oregon University with emphasis on Construction Business Management and Computer Science.
Michael Stone

Michael has more than five decades of experience in the building and remodeling industry. Starting as a “gopher” in his father’s construction company in the early 50’s, Michael has worked in the trade since 1957. He carried a plumbing license for 14 years and worked in a variety of other building trades. Michael has taken more than 3700 remodeling sales calls and sold or worked on over 1500 homes and commercial buildings. He was the National Association of Home Builders National Remodeler of the Month in February, 1983. A frequent speaker at national, regional and state conventions on construction business management, estimating, sales and the use of computers in remodeling and new construction.

Paolo Benedetti, SWD Master

Principal / Designer for Aquatic Technology Pool & Spa in Morgan Hill, CA
(408) 776-8220


SWD Master Pool Designer
  • B.S. Business Management, San Jose State University
  • Administrator of GENESIS® Forum
Paolo Benedetti, SWD Master

Benedetti founded Aquatic Technology Pool & Spa, an international consulting and design firm specializing in high-end residential and commercial projects. He is an artist, watershape architect, general and pool contractor, expert witness, and consultant to owners, architects, landscape architects, and builders throughout the world. He is a prolific writer, authoring articles for various trade magazines and administering the GENESIS® Forum with his acute attention to detail and robust experience in construction details, means, and methods.

Peter Davidson

President of Current Systems, Inc. in Ventura, CA
(866) 372-8886


Peter Davidson

Davidson started his testing with a plywood test tank in a carport in Malibu, Calif. and resulted in two test pattern pumping systems that were patented in the 1980’s and have become the forerunners of today’s Riverflow Pump System. Over the years, Davidson has developed various nozzles, manifolds, suction grates and sumps, designed to deliver optimum flow capacities safely. Davidson’s pursuit has been focused on highvolume rather than high-pressure as a means to provide appropriate current for a variety of applications. Current Systems, Inc. also pioneered the introduction of variable frequency drives in the swimming pool industry.

Randy Dukes

Technical Sales Director, Aquavations Corp in Miami, FL
Board Member of the National Plasterers Council (NPC), Chairman of NPC Education Committee, NPC National Technical Advisor
(727) 595-6509


  • Serves on the Research and Technical Manual Committees of the NPC
  • Author of Pool Surfaces, Problems, and Solutions, now in its 7th edition
Randy Dukes

Dukes is regarded as one of the foremost authorities in the pool plaster industry relating to deterioration, discoloration, and staining phenomenon that are commonly associated with cement-based pool coatings. He has served as a moderator and keynote speaker for many of the National Plasterers Conventions starting in 1992, and has instructed courses on “The Science of Cementitious Pool Finishes, Startups, and Maintenance.” Dukes has spent a considerable amount of time traveling throughout the U.S. researching and identifying pool surface problems and their relationship to application, water chemistry, and chemical abuse.

Richard C. Kremer

Designer/Project Manager at Watershape Consulting, Inc. in Solana Beach, CA
(858) 720-1001


  • Mastered AutoCAD, AutoCAD MEP, Revit, and other AutoDesk products
  • Currently pursuing a degree in Architecture
Richard C. Kremer

Kremer has been on the leading edge of high-end residential and commercial pool design for the last 6 years under the direction of David Peterson at Watershape Consulting. Moving forward with the design industry, he’s integrated drawings from hand sketches to AutoCAD through to full BIM modeling in Revit. He is proficient with architectural and structural detailing as well as coordinating multiple CAD files both internally and with several external consultants simultaneously.

Rick Chafey, SWD Master

Co-Owner of Red Rock Contractors in Mesa, AZ
(480) 539-0111


SWD Master Pool Designer
  • B.S. in Construction Engineering & Management from Arizona State University
  • GENESIS® Advisory Board Member
Rick Chafey, SWD Master

Rick Chafey is the co-owner of the international award winning group of companies; Red Rock Contractors, Red Rock Pools and Spas, and Red Rock Design founded in 1998. He received his Bachelors of Science in Construction Engineering & Management as an award-winning graduate from Arizona State University in 1995. Upon graduation Rick was hired as the Director of Construction for local manufacturing company, completing multiple projects in Arizona, New Mexico, Texas, and Colorado ranging from 150,000 sf. manufacturing plants to retail centers, residential subdivision developments, and commercial remodels and tenant improvements. Rick has taken his education and his real life experience and applied it to his group of companies; helping to develop one of the most complete Luxury Design/Build organizations doing work nationally and internationally. Rick, is a Master Member of the Society of Water Shape Designers and also serves on the GENESIS® Advisory Board. Red Rock has had multiple projects profiled on HGTV, Discovery Channel and Fox News, etc. They have been named by Pool and Spa News as a “Master of Design” and have had projects grace the covers of Aqua Magazine, Pool and Spa News, Luxury Pools, and Phoenix Home and Garden.

Roger Soares, II, SWD Master

President at Hydroscapes, LLC in Scottsdale, AZ
(480) 837-6844


SWD Master Pool Designer
Roger Soares, II, SWD Master

Award-winning designer and constructor of luxury pools, spas and water features Soares has more than 30 years of construction experience including construction of custom homes in San Diego CA, Aspen CO, Pennsylvania, New Jersey and New York with a strong base in commercial and industrial concrete and plumbing. Celebrating its 16th year of operation, Soares with the help of his wife and business partner Sheri, build and/or design an average of 6-20 projects a year and is able to provide the personal attention their upscale clientele deserve. Known for the creation of innovative pool designs that are in sync with every part of a landscape, Hydroscapes installations include intricate and complex design solutions for the most challenging terrains and has served clients throughout the United States and internationally.

Ryan Avery

Owner at AveryToday, Inc.
(303) 872-0431


Ryan Avery

Ryan Avery is one of the Millennial generation’s most profound speakers on generational leadership and strategic communication. At age 25, Ryan became the youngest World Champion of Public Speaking in history, competing against more than 30,000 contestants from 116 countries to claim the 2012 World Championship for Toastmasters International. Ryan has delivered keynotes and trainings on every continent in the world, is an Emmy-award winning journalist, and best-selling author. Ryan currently lives in the United States with his wife Chelsea and daughter Atlas. He is the highly soughtafter keynote speaker at conferences and for conducting company-wide trainings on the power of strategic communication and generational leadership.

Scott Hester, P.E.

President of Counsilman • Hunsaker in St. Louis, MO
(314) 894-1245


  • B.S. Civil Engineering, Southern Illinois University, Carbondale, IL
  • Principal-in-Charge of monitoring project development; reviewing shop drawings; and coordinating construction issues with the project architect, construction manager, swimming pool contractor, and other key project personnel.
Scott Hester, P.E.

As President of the Counsilman • Hunsaker team, Scott is responsible for leading the daily operations of the company. He provides comprehensive industry experiences in all aspects of Counsilman• Hunsaker including business development, design and engineering, quality control and facility operations and services. Known as a high-integrity, energetic leader Scott has a diverse portfolio of experience in aquatic facilities spanning all market sectors. Scott is also a recognized leader in the aquatics industry and has shared this knowledge by providing educational based presentations throughout the country. A past recipient of the Aquatics International Power 25 award and has also published numerous articles ranging in topics from aquatic facility design to facility operations.

Scot Hunsaker

CEO of Ardent Group in Chesterfield, MO
(636) 778-9893


Scot Hunsaker

Scot Hunsaker purchased a small engineering firm operating as a sole proprietorship from his father. That firm, Counsilman • Hunsaker , has designed aquatic facilities, including Olympic venues, all over the world. During his tenure as CEO and owner, he grew Counsilman • Hunsaker ’s revenue by a factor of 7, quadrupled the number of employees, opened 4 new offices in the US and went from being licensed to operate in 10 states to operating in all 50 plus 3 Canadian provinces. He sold Counsilman-Hunsaker to the employees for cash in 2012. He has spoken on the topic of ownership thinking across the US and internationally. He is also the author of 30 published articles. He also serves on several boards of directors. In 2013, he formed Ardent Consulting whose mission is to help CEOs and Business owners prepare for their ultimate transition with a particular focus of teaching employees how to think like owners.

Skip Phillips, SWD Master

President of Questar Pools and Spas, Inc. in Escondido, CA
Ambassador and co-founder of GENESIS®
(760) 738-5100


SWD Master Pool Designer
Skip Phillips, SWD Master, GENESIS® Ambassador & Co-Founder

Skip Phillips is one of the world’s most renowned designers and builders of custom swimming pools, spas and other forms of aquatic architecture. His design firm, Questar Pools and Spas, has been retained internationally on acclaimed and award-winning works of art for decades, and his attention to detail and high standards is secondto- none. His rise to public prominence first crystallized in 1993 when The Robb Report declared him “the world’s most influential swimming pool designer.” Since then he has received almost-constant coverage in trade magazines, television segments including multiple HGTV appearances, newspapers and prestigious national publications including Better Homes & Gardens, New York Times, Millionaire, Tycoon, Architectural Digest, and The Wall Street Journal. In recent years, his high-flying profile has spread internationally through sources including Germany’s IQ magazine, Canada’s World’s Best, the Italian design journal Piscine Oggi, and by way of his live educational presentations in Italy, Australia, Bali and Germany. Many regard him as the world’s leading authority on vanishing edge design (his vanishing-edge program was recently accepted for Continuing Education Units for the Architectural Institute of British Columbia.) Phillips has provided expert witness services for over 350 construction defect cases and is regularly interviewed for magazines throughout the world. Prior to co-founding GENESIS® 3, Inc., Phillips was active with the National Spa and Pool Institute (NSPI), serving as National President and hosting the first Congressional reception for the pool and spa industry in Washington, DC in 1993.

Steve Gutai

Director of Product Development: Hydraulics & Heating Systems for Zodiac Pool Systems, Inc. in Vista, CA
(707) 695-5950


  • B.S. Economics, University of San Francisco
Steve Gutai

Specializes in product development and marketing of swimming pool equipment such as pumps, filters, and heating systems. Over 20 years in the swimming pool industry with extensive experience in technical education and standards writing. Gutai has over 20 years of experience in the industry developing products, teaching technical subjects, and serving on standards writing committees. He has written articles on technical subjects such as pumps, motors, filtration, valve technology, and hydraulics that have been published in every major pool trade journal in North America. His education programs have spanned the globe and he brings a unique background of product development, sales, and marketing to the team.

Terry Brannon, P.E.

President of The Brannon Corporation in Tyler, TX
(903) 597-2122


  • B.S. Civil Engineering, University of Texas at Arlington
  • Specializes in water conveyance and treatment, aquatics, hydraulic and structural engineering
Terry Brannon, P.E.

Brannon began his career in public works, beginning with the Cities of Irving and Tyler, Texas before founding The Brannon Corporation. He continues to specialize in public works projects but the firm has carved out an aquatic niche using their expertise in water conveyance and treatment and structural design. Brannon is licensed in several states and sits on the Board of Directors for two international corporations.

Thomas Lachocki, Ph.D.

CEO of the U.S. National Swimming Pool Foundation®
(719) 540-9119


  • B.S. in Chemistry Lock Haven University.
  • Ph.D. in Organic Chemistry Louisiana State University
Thomas Lachocki, Ph.D.

Thomas Lachocki, Ph.D. serves as the CEO of the National Swimming Pool Foundation® since 2003. Everything NSPF® does help more people live happier and healthier lives. They do this with educational programs including: Certified Pool/Spa Operator® (CPO®) certification, Genesis University™™ Society of Watershape Designer™ certifications, Advanced Service Technician™ training and certification, World Aquatic Health™ Conference, and dozens of online training courses. NSPF® has also funds programs that prevents drowning, disease, chemical exposure, and injuries, fund swim lessons, and science-based national codes. Prior to joining NSPF®, Tom was Director of Product Development with BioLab. He is co-inventor on 8 patents and has been named by Aquatics International three times as one of the 25 most influential people in aquatics. Tom earned his Ph.D. in Organic Chemistry from Louisiana State University and a B.S. from Lock Haven University.

William T. Drakeley, Jr., SWD Master

Principal and founder of Drakeley Pool Company, LLC
Principal and founder of Drakeley Industries in Bethlehem, CT
(203) 263-7919


SWD Master Pool Designer
  • B.S. Business Administration, Northeastern University, Boston MA
  • SWD Master
  • GENESIS® Education Board Deputy Director
William T. Drakeley, Jr., SWD Master

Drakeley is principal and founder of Drakeley Pool Company, a luxury design and build firm based in New England, and Drakeley Industries, an international consulting firm focusing on shotcrete applications and techniques, notably providing training for the New York City Metropolitan Transit Authority underground tunneling projects. Bill is the first and only pool builder to sit as a Voting Member of the American Concrete Institute’s (ACI) Committee 506 – Shotcrete and serves as Secretary of ACI C660 Nozzleman Certification Task Group. Bill is also an ACI Shotcrete Examiner and Chairman of the ACI Pool Shotcrete Subcommittee. An educator and advocate for high industry standards, Bill has conducted trainings for GENESIS® Construction School, the Colorado School of Mines, the American Society of Landscape Architects CT Chapter, World of Concrete, Aqua Show, and the among others. His technical writings have been widely published in trade magazines.

GENESIS® Staff

Lisa Ryckeley

Director of Operations for GENESIS®
(615) 907-1274


  • Manages daily operations and all trade shows for GENESIS®
  • Former Event Coordinator & Assistant to Executive Director of National Spa and Pool Institute (NSPI)
Lisa Ryckeley

Ryckeley uses her extensive experience in logistics, event coordination, trade show management, client bookkeeping, and office management to make the GENESIS® system operate efficiently and with ease for the students, faculty, and venue staff. She has over 20 years of experience doing this within the pool and spa industry, handling events for NSPI and running daily operations for GENESIS® since 2004.

Lauren Stack

NSPF Mission Development Director, National Swimming Pool Foundation
(216) 470-1154


Lauren Stack

Lauren joined the NSPF leadership team in 2015 as Mission Development Director – National Accounts. Her experience with the swimming pool and hot tub industry extends back twenty years. The first half of her career she worked for Aristech Acrylics, a sheet supplier to the hot tub industry. The latter half of her career was spent at the Association of Pool & Spa Professionals in a number of capacities, but primarily as liaison to its volunteer Councils and Committees. Lauren has a BS in Chemistry and an MBA, both from the University of Pittsburgh. Since the merger Lauren has worked to ensure that the Foundation “did no harm” to the extraordinary GENESIS® culture. And, she currently strives to ensure GENESIS®’ reach, profitability and influence strengthen in 2017 and beyond to further the mission of the Foundation in helping people live healthier lives through aquatics.

Katie Wilke Junkers

Education Coordinator for GENESIS®
(615) 907-1274


  • B.S. AgriBusiness
  • Minor in Broadcast Communications
  • Manages continuing education requirements, database, and student transcripts
Katie Wilke Junkers

Katie has worked with GENESIS® since 2007 handling their continuing education requirements, educational database, attendee transcripts and recently the development of GENESIS®’ social media and marketing campaigns. Her GENESIS® relationship having been built from the days of the AQUA Show, Katie has been working in the pool and spa industry for more than 15 years, and has extensive knowledge of the industry and understands the necessity of continuing education. Katie holds a B.S. in AgriBusiness with a minor in Broadcasting from UW-Platteville.


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