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Pool & Hot Tub Alliance
Pool & Hot Tub Alliance: How to Prepare for Federal Pool Pump Regulations That Will Impact Your Business and Boost Sales

Learning Objectives

  • Discuss how to properly design a plumbing system to greatly reduce pool operating costs.
  • Discuss why energy efficient and eco-friendly equipment saves power.


In July 2021, new Federal regulation for energy efficient pool pumps goes into effect and it will eliminate the poorest performing pool pumps from the market. Compared to other home energy items, pool pumps are often cited as the second highest usage of home energy followed by heating and cooling systems. Many homeowners wish to save energy and reduce their energy expenses. By purchasing energy efficient products, including pool pumps, consumers can benefit from ENERGY STAR rebates and long-term energy savings. Attendees of this session will gain a solid understanding of future U.S. Department of Energy (DOE) pool pump regulations and how to effectively address this issue with their customers. This session is presented at all levels – beginner, intermediate and advanced.

Time/ Credits

1 hour


Jeff Farlow

Program Manager of Energy Initiatives at Pentair Aquatic Systems
Sanford, NC

Jeff Farlow

Jeff Farlow is the Program Manager of Energy Initiatives for Pentair and is a nationally recognized expert and speaker on energy saving opportunities in swimming pools with over 30 years’ experience in the energy conservation field. Jeff is the lead developer on energy audit software and tools to demonstrate cost effective swimming pool upgrade opportunities. Jeff leads efforts with electrical utility companies to develop incentive programs that promote energy efficient and demand response enabled pool equipment. Jeff served as a member of the Dept. of Energy rulemaking committee for federal efficiency standards of pool pumps. He also represents Pentair on the Association of Pool and Spa Professionals ANSI/APSP/ICC-15 Residential Swimming Pool and Spa Energy Efficiency Standards committee, the Canadian Standards Association (CSA) C840 Committee for Pool Energy Efficiency, as well as the founder of the APSP Energy Coalition which serves as the federal lobbying arm of the pool industry on energy related issues. Jeff is a veteran of the US Navy where he spent 6 years aboard submarines serving as an electrician and nuclear reactor plant operator.

Scott Petty

Global Product Manager: Pumps and Filters at Hayward Pool Products
Greensboro/Winston-Salem, NC

Scott Petty

Scott Petty is the Global Product Manager of Pumps and Filters for Hayward, responsible for driving growth of these core product categories. He leads new product development opportunities, especially in the rapidly changing environment of energy efficiency. Previously, he managed Hayward’s test facilities and agency compliance activities. Over the course of fourteen years in the pool industry, he has cultivated a broad expertise in energy efficiency and hydraulics. Scott has a degree in Mechanical Engineering from North Carolina State University and an MBA from Wake Forest University.