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GENESIS® would like to thank the following sponsors for their support and generosity. We appreciate it and all that you do for the rest of our GENESIS® family. It is truly wonderful to work with a team of like-minded companies that put high standards of quality and ethics at the forefront of their business. Presenting, our Platinum Sponsors:
AQUA is the top resource for retailers, builders and service tech professionals in the pool and spa industry. Every month, thousands of industry professionals turn to AQUA’s magazine and online articles as they make important business and purchasing decisions to run successful companies. In print and online, you’ll find a valuable mix of news, trends and product coverage.
Sign up for a FREE AQUA Magazine print subscription at aqmag.co/magazine.
New product releases:
Starting in 2020, AQUA began offering sponsored webinars. This new channel allows pool and spa industry professionals to learn from industry experts on the topics that matter most to them. AQUA Sponsored Webinars provide insightful and relevant content that will help attendees run the most efficient, effective and profitable businesses they can.
Since our first issue during the COVID-19 pandemic was released, AQUA Magazine has also sent out our magazine digitally, letting subscribers know via email that the issue is available. With safer-at-home orders in place and many subscribers having their issue shipped to their business addresses, we wanted to make sure that readers didn’t miss out on the content.
Social media links:
Aquastar Pool Products
A global leader in pool drain technologies, AquaStar offers over 36 different safety drain covers in 5 colors, providing compliance solutions for virtually any application. AquaStar understands your needs and is dedicated to inventing and manufacturing, made in the USA, pool products that give design professionals the freedom to focus on aesthetics. Let our patented innovations and know-how take the mystery out of VGB compliance and often overlooked, fittings-based hydraulic efficiency.
Basecrete is an all in one cementitious waterproofing and bondcoat; the only 2 step application process: One Vertical - One Horizontal Application, with No Densifying needed. Use Basecrete wherever waterproofing strength, power, and flexibility are needed or required. A proprietary blend with exceptional adhesion, resists most chemicals and corrosive agents, Basecrete waterproofs, protects, repairs and restores all water containment vessels and concrete structures or surfaces from deterioration due to water infiltration. Completely resistant to all chemicals in pool maintenance, Basecrete controls the drying and hydration of pool plaster. Basecrete’s goes on like butter, adheres to anything, provides exceptional impermeability, and flexibility. A 10-year limited warranty with technical and on-site training is available.
Fluidra® is an industry‐leading global manufacturer of commercial and residential swimming pool equipment and connected pool solutions. The company has a rich heritage of innovation excellence dating back more than 100 years and offers an extensive portfolio which includes some of the most trusted product lines in the industry under the leading brand names of Polaris®, Jandy®, Zodiac®, Cover‐Pools®, Grand Effects® Nature2®and iAquaLink®.
Delivering the perfect pool and wellness experience, Fluidra’s diverse product offering covers every niche of the industry — from the pool equipment that runs a pool to the chemicals and cleaners that keep it pristine. With the brightest minds in the business, Fluidra leads the pool sector in user-driven innovation — accelerating product advancements in critical areas like energy-efficiency, robotics and IoT technologies — resulting in over 1,100 patents that are currently active today.
With a full line of pumps, filters, heaters, valves, lights, chlorinators, and water features, Jandy offers the complete package for any pool.
Premium Pool Cleaners
For more than 40 years, Polaris has been the top-selling pool cleaner in the world. This visionary class of pool cleaners has become the benchmark against which all others are measured.
Innovative Consumer Products
Renowned worldwide for quality and reliability, Fluidra is the leading supplier of innovative, user-friendly consumer pool and spa products including cleaners, sanitizers, and automation solutions.
International Pool | Spa | Patio Expo
The International Pool | Spa | Patio Expo, co-located with Deck Expo (PSP/Deck Expo) is the industry’s premier marketplace for technology, education, and networking. In 2021, the event returns to an in-person format, happening in Dallas, Texas, from November 13-18.
Industry professionals (in pool, spa, patio, decking, and outdoor living) gather at PSP/Deck Expo to collaborate and establish impactful relationships.
PSP/Deck Expo offers a large selection of educational sessions (more than 100 opportunities throughout the week!), an expo hall, and various networking opportunities.
The event partners with The Pool & Hot Tub Alliance (PHTA) as the official Show Sponsor, GENESIS® as the official Show Endorser, Pool and Spa News (PSN) as the official Show Publication, and the North American Deck & Railing Association (NADRA) as the official Show Sponsor of Deck Expo.
PSP/Deck Expo 2021 is preparing to run our event in accordance with all national government and local authority guidance, as well as Informa AllSecure, Informa’s approach to enhanced health and safety standards.
Master Pools Guild
The Master Pools Guild is a network of over 100 elite, custom residential and
commercial pool builders from the United States, Canada, Guatemala, England,
Spain, Australia, Costa Rica, Dominican Republic, India, United Arab Emirates,
South Africa, and Mexico. The Master Pools Guild is the only group of its kind
in the swimming pool and spa industry; membership is extended by invitation only,
thereby bringing together the industry’s brightest talent.
For over 50 years, the Master Pools Guild has harnessed the combined talents of its hand-selected members—all of whom have been chosen based on the merits of their innovative design style; high level of professionalism; ability to deliver superior-quality construction; scrupulous attention to detail; and appreciation for the importance of fostering strong working relationships with their customers, contractors and vendors.
In an effort to always keep abreast of the latest design trends and pool and spa technologies, Master Pools Guild members are committed to pursuing educational opportunities and adhering to the industry’s best practices. Additionally, one of the Guild’s strengths is its willingness to share information. Every spring and fall, members assemble to exchange ideas in a kind of industry think tank, where great minds put forth smart solutions.
Pentair Aquatic Systems
Pentair Aquatic Systems is the world’s leading pool and spa equipment manufacturer. Pentair’s
breakthrough products minimize maintenance and energy consumption and maximize comfort,
convenience, and beauty to deliver the ultimate pool ownership experience.
Pentair is the only manufacturer from the pool industry to be recognized by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year,four years in row along with a Sustained Excellence Award for its continued leadership in protecting the environment through superior energy efficiency achievements.
Pentair is a proud sponsor of National Water Safety Month. In partnership with the APSP, this annual awareness campaign helps bring safe, enjoyable aquatic activities to the American public, from backyards to waterparks.
Pentair provides pool professionals with the very best in digital education and training tools like its virtual Pentair University and TechSmart™ Troubleshooting Tool and Pool IQ™ apps.
Large investments in digital media, coupled with in-store point-of-sale displays help highlight the efficiency and easy maintenance that pool owners and prospective owners can enjoy with new money-saving IntelliFlo® VSF, ambiance-enhancing IntelliBrite® and GloBrite® Colored LED Lighting, smartphone, Amazon Echo, Apple watch, wrist wearable devices and other mobile device compatible pool controls, plus automatic sanitizers/ chemical controllers.
Pool and Spa News
POOL AND SPA NEWS is the premier information source of hot product news, insightful marketing and management tips, and top-notch design ideas for professionals in the pool and spa industry. POOL AND SPA NEWS delivers award-winning content to pool builders, retailers and service techs that purchase, specify, and recommend products through its magazine, newsletters, website, data, custom marketing solutions and social media networks.
RMS Media Group
At RMS Media Group, we’re reimagining luxury publishing. Our
multichannel approach to luxury publishing — print, digital, social, and mobile
— is revolutionizing how customers interact with brands.
RMS Media Group owns and represents a combination of online and offline publications, delivering powerful results through luxury publishing expertise. Our proprietary brands include leading lifestyle publications Luxury Pools + Outdoor Living and Ocean Home, as well as their digital counterparts, the Outdoor Living Showcase powered by GENESIS®, and a division of signature lifestyle events.Additionally, one of the Guild’s strengths is its willingness to share information. Every spring and fall, members assemble to exchange ideas in a kind of industry think tank, where great minds put forth smart solutions.
GENESIS® Gold Sponsors
When it comes to pool cleaning, circulation, and safety, A&A Manufacturing is the leading developer of innovative, time-saving products. Since 1982, we’ve delivered what pool professionals and owners want most—a safe, clean pool that requires virtually no effort to maintain.
American Shotcrete Association (ASA)
The American Shotcrete Association (ASA) is a non-profit organization of contractors, suppliers, manufacturers, designers, engineers, owners, and others with a common interest in advancing the use of shotcrete. Formed in 1998, ASA provides knowledge resources, qualification, certification, education, and leadership to increase the acceptance, quality, and safe practices of the shotcrete process. ASA also promotes excellence in shotcrete projects through our Annual Outstanding Shotcrete Projects Awards program, challenging the industry to excel and then celebrating and promoting our winners!
AquaCal AutoPilot, Inc.
Superb customer service, quality products and a pleasure to do business with…That’s what you’ll hear from long time AquaCal AutoPilot, Inc. customers. We have been producing state-of-the-art AquaCal® pool/spa heat pumps since 1981, along with advanced AutoPilot® salt chlorine generators since 1979. Our effective MAAP pricing program protects our customers from Internet price cutters.
Team Horner Group is 100% employee owned and provides manufacturing, wholesale distribution, import and export services to the swimming pool industry worldwide! Other Team Horner™ brands include J.B. PVC Fittings , Lo-Chlor® Specialty Chemicals and StoneHardscapes natural stone pavers and veneer.
New Product Releases:
AquaCal® recently released the World’s Most Efficient swimming pool heat pump, the HeatWave SuperQuiet® Variable Speed unit. This advanced variable speed heat pump technology will automatically adjust its speed, precisely matching the heating demand to maximize efficiency. Also released was the PoolSync™ WiFi Controller that connects AquaCal® heat pumps to the internet and allows them to be controlled through the PoolSync™ app on a smartphone.
Social Media Links:
AquaCal Facebook: https://www.facebook.com/AquaCal/
AutoPilot Facebook: https://www.facebook.com/AutoPilot/
Aquamatic Cover Systems
Aquamatic manufactures automatic swimming pool and energy saving cover
systems. Utilizing all-fluid drive hydraulics, these systems are simple yet very
The Hydramatic exceeds ASTM F1346-91 standards for safety and closure. The HydraLux is an automatic energy saving pool cover that utilizes extruded slats which can be cut to any converging shape. This cover is the most adaptable to virtually any pool design, and is ideal for zero edge applications.
Both covers achieve significant ROI (return on investment), by reducing consumption of electricity, water and chemical usage. Visit our website to see why designers and builders, when specifying and automatic pool cover, choose Aquamatic. Leading the industry since 1980.
Aquavations (Consolidated Minerals)
Aquavations is a worldwide leader in advanced, pre-blended exposed aggregate coating systems for the modern swimming pool. Our mission is to develop dependable, pre-blended pool plaster systems using basic and advanced technology from years of experience and hands-on applications.
The Aquatics Division of AQURON® Corporation was formed to address problematic conditions (including efflorescence and water migration) encountered by Pool Contractors in using pneumatically applied ready mix Shotcrete, dry mix Gunite, poured concrete, or natural stone surfaces. The “Aquron® Efflorescence system”, CPSP™ and MGS™, work together to virtually prevent all efflorescence, including the underlying damage to the embedded steel. The four flagship aquatics products effectively prevent water migration issues and more for the long-term purpose of maintaining both the structural integrity and beauty of waterscapes and pools. A small investment in the inclusion of Aquron® Aquatics products in the construction phase can prevent large losses in money, time and reputations. Call us to purchase products and to tap into our vast knowledge about technical issues.
ClearWater Tech Ozone Systems
ClearWater Tech is a leading
designer and manufacturer of ozone
generation equipment for over 30
years, providing safe disinfection
and the ultimate swimming
experience for the pool and spa
ClearWater Tech offers a family of turnkey corona discharge ozone systems that eliminate organic contaminants, bacteria, and viruses from residential and commercial swimming pools, spas, and water features.
Place your pool on the list of prestigious hotels and resorts, Olympic venues, and Hollywood celebrities, and share the secret to the most organic oxidizer on the planet to treat water, non-chemically, safely, and as natural as it gets.
CMP POOL, SPA & BATH PRODUCTS
Pool, Spa and Bath professionals around the world depend on CMP. We are committed to quality solutions, exceptional customer service, and reliable supply of white goods, LED products, sanitizers, accessories, replacement parts and more.
If you are a spa designer, pool builder, bath manufacturer or retail store owner, you can depend on CMP products, service and support. Because when the difference is in the details, everything matters®.
New Product Releases:
Since acquiring DEL Ozone® and other sanitizer makers, it has been our goal to take the next leap in making advanced sanitizer technology accessible to the entire industry. We believe we have made that possible with Next Gen AOP™ and are very excited about the future of pool and spa water disinfection.
CMP announced two new models to its industry-leading DEL AOP product line. Design updates make AOP sanitizer technology readily available and easier to implement for service professionals. Next Gen AOP™ from CMP is simple to install, operate and service, and can lower overall chemical use to help beat chlorine stock-outs.
Social Media Links:
CMP Youtube: https://www.youtube.com/cmppoolspa
CMP Facebook: https://www.facebook.com/cmppoolspa
Bobé® Facebook: https://www.facebook.com/bobewaterandfire
CMP Instagram: https://www.instagram.com/cmppoolspa
Bobé® Instagram: https://www.instagram.com/bobewaterandfire
CMP Twitter: https://www.twitter.com/cmppoolspa
CMP LinkedIn: https://www.linkedin.com/company/cmppoolspa
Current Systems, Inc.
Riverflow Pumps by Current Systems is a computer-controlled, high volume water & liquid pumping system. Water & liquid can be drawn from the pool through flush-mounted safety grates and returned back to the pool through our flush-mounted outlet moving more than 5,000/ minute. The current is engineered to provide "the better" current for commercial and residential lazy rivers, swim resistance, and adventure pools. The pool is not included.
1645 Donlon St Ste 104
Ventura, CA 93003
T: (866) 372-8886
Phillip de Tournillon
1835 East Hallandale Blvd Ste 687
Hallandale Beach, FL 33009
T: (888) 443-4113
FlexCrete – Valcon Industries, Inc.
“Waterproofing, The Cornerstone of Longevity and Permanence”is what
Valcon Industries, LLC integrated product line is all about.Valcon products and
systems can waterproof virtually any type of substrate under virtually any type
of condition. FlexCrete’s superior polymers are the state of the art of the industry
allowing FlexCrete to bond to almost any surface such as concrete, plaster, Styrofoam,
fiberglass, glazed tile, wood and EPDM materials. This is verified by our
recent ASTM Certified Independent Testing of which reveals FlexCretes’s superior
performance under all types of conditions.
For suspended pools, negative edge pools, raised pools and spas, water walls, fountains, Koi ponds, and rock features etc., Valcon Industries, LLC has a bullet proof system for them all. Our products have thousands of applications rendering longevity and permanence to every project. Simplicity is the key and single source material supply is the answer to all your waterproofing needs. Site specific protocols and personal service to all our customers is our stock in trade.
When you want to stop unsightly efflorescence either before or after, Valcon Industries is here to help assure that those problems are a thing of the past. We have millions of square feet applied across the globe! Contact us to show you how together we can build projects that have the longevity and permanence you are looking for.
BEAUTIFUL GLASS AND STONE FOR WALLS AND SURFACES.
Island Stone is your international, supplier-direct tile partner headquartered in California since 1997. We design, manufacture and supply over 3,000 tons of stone, glass and timber tile each year to showrooms across the globe. Our team is available to talk through product specification needs for interior design and architectural projects. Our in-house product experts can assist you with technical product questions to help ensure that your project turns out the way you envisioned.
Social Media Links:
Latham Pool Products
Latham is the largest manufacturer of fabricated pools in the world with over six decades of experience at the center of the backyard lifestyle. Every day, families in North America, Europe and Australia enjoy the Latham pool experience. And each year, thousands more join them.
Latham is an established provider with a proven history of quality and customer satisfaction. When it comes to quality, selection, simplicity and support, Latham is The Pool Company.
Lunada Bay Tile
Lunada Bay Tile creates a broad selection of high-temperature, poured and
annealed cast glass, mounted paper-faced and designed for pool applications.
Inspired by the lifestyle and light of the Southern California coast, Lunada Bay Tile reflects a distinctive approach to experimentation, based on a design philosophy that blends traditional craftsmanship with modern influences. Our products reflect the way people want to live and what makes them feel good— and is informed by specialized techniques that allow our artisans to create effects unlike any other source in our industry. The outcome is an attitude for living well, a regard for quiet elegance, and the singular nature of objects that capture our attention. To learn more about Lunada Bay Tile, visit lunadabaytile.com.
Miracote offers a comprehensive array of waterproofing, restoration, repair and construction systems for pools, spas and pool decks. Each of our sealers, primers, membranes and decorative concrete overlay systems is a proven performer, with years of in-field applications and third-party testing behind it. Specifically engineered to hold up against mechanical wear and abrasion, impact, water immersion, UV rays and various climate conditions, our water proofing products are environmentally friendly and LEED compliant.
AT PLEATCO, IT’S ALL ABOUT CONSTANT IMPROVEMENT
Good, successful companies stick with what they do best – and seek opportunities in the future. We’re not afraid to change... it’s what good companies do. You can’t fake this commitment to constant improvement and customer care. It’s not just a mantra either; it’s in our DNA. You can’t distill it all down to one idea or philosophy; it’s about quality, integrity, and doing what’s right across the board.
Our goal is to teach through stories and experiences. It is a simple idea that can create a movement of people ready to look at an amazing industry from a different perspective. Join us in doing something different, something simple yet complex, something as obvious as sharing knowledge.
GENESIS® Silver Sponsors
Commercial Energy Specialists
Since 1983, CES has provided “supply and support” water treatment
programs for thousands of institutional and commercial swimming pools,
spas, water parks, and water features throughout the state of Florida and the
Caribbean. Programs are custom-tailored to each site and water treatment
application. The programs consist of a combination of chemical treatment and
filtration hardware, software, training, service, supplies, and on-going support.
CES is the Florida/Caribbean Master Distributor and factory service center for some of the finest and most popular water treatment equipment in the aquatic industry.These include: BECS Technology automated chemical treatment packages, Pooltank and Nemato Fully and Semi Automatic Filter Systems, EPD automated filter systems, Lonza Pulsar treatment packages, ChlorKing industrial-grade saline chlorinators, ETS industrial UV systems, Enduro robotic vacuums, and much more. Most CES packages are provided through an affordable monthly program and pay their own way out of savings in labor, chemicals, maintenance, and liability.
EVOSUS has developed LOU cloud ERP business software built specifically for the pool & hot tub industry. The EVOSUS team has taken 19 years of best practices with 500 businesses to create business software that is 100% cloud and 100% awesome. LOU spans Retail – Service – Inventory - Route Optimization – Scheduling – Reporting and Financials that integrate with QuickBooks Online. EVOSUS is also proud to be a Pool & Hot Tub Alliance Strategic Partner.
Find out more today at evosus.com/lou.
Social Media Links:
Beautiful tile can bring a space to life, and Murrine Mosaics curates design palettes to reflect your personal style in radiant colors and luminous finishes. We bring dreamy design aspirations down to earth through thoughtful products and approachable solutions.
Pebble Technology International
The originator of the aggregate pool finish, Pebble Technology International has been a driving force in the transformation of the pool building and remodeling industry since 1987. PebbleTec maintains its leading position with an unwavering reputation for high quality products, outstanding customer support and dedicated sales and technical teams.
Offering an expansive pool finish selection and four distinctive textures, PebbleTec finishes are stunning, long-lasting and create a wide range of water color.
PebbleTec’s Fire + Water products are designed to match the quality and luxury of each pool finish and come with a premium warranty and support. The line includes hammered copper and cast stone fire pits, fire & water, water, fire and planter bowls, as well as copper and stainless steel scuppers.
Having recently purchased the operations of Lightstreams Handcrafted Glass Tile, PebbleTec now exclusively offers a line of beautiful iridescent glass tiles that can be incorporated into any pool’s design.
With Pebble Technology products, you can truly create a beautiful outdoor environment.