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GENESIS® would like to thank the following sponsors for their support and generosity. We appreciate it and all that you do for the rest of our GENESIS® family. It is truly wonderful to work with a team of like-minded companies that put high standards of quality and ethics at the forefront of their business. Presenting, our Platinum Sponsors:

AQUA Magazine

Online and in print, AQUA unites the spa & pool industry to connect you to the latest trends and newest product innovations that help propel you forward. With more than 15,000 industry professionals who receive AQUA monthly, to the 30,000+ monthly visitors to aquamagazine.com, we are your trusted industry connection.

Sign up for a FREE print or digital subscription at aquamagazine.com.

Scott Webb
22 E. Mifflin St., Suite 910
Madison, WI 53703
T: (800) 722-8764

AQUA Magazine

Aquastar Pool Products

A global leader in pool drain technologies, AquaStar offers over 36 different safety drain covers in 5 colors, providing compliance solutions for virtually any application. AquaStar understands your needs and is dedicated to inventing and manufacturing, made in the USA, pool products that give design professionals the freedom to focus on aesthetics. Let our patented innovations and know-how take the mystery out of VGB compliance and often overlooked, fittings-based hydraulic efficiency.

Olaf Mjelde
2340 Palma Dr. #104
Ventura, CA 93003
T: (877) 768-2717

Aquastar Pool Products


Aquavations is a worldwide leader in advanced, pre-blended exposed aggregate coating systems for the modern swimming pool. Our mission is to develop dependable, pre-blended pool plaster systems using basic and advanced technology from years of experience and hands-on applications.

Tim Wills
7751 SW 62 Avenue, Suite 100
South Miami, FL 33143
T: (305) 877-2089



Basecrete is an all in one cementitious waterproofing and bondcoat; the only 2 step application process: One Vertical - One Horizontal Application, with No Densifying needed. Use Basecrete wherever waterproofing strength, power, and flexibility are needed or required. A proprietary blend with exceptional adhesion, resists most chemicals and corrosive agents, Basecrete waterproofs, protects, repairs and restores all water containment vessels and concrete structures or surfaces from deterioration due to water infiltration. Completely resistant to all chemicals in pool maintenance, Basecrete controls the drying and hydration of pool plaster. Basecrete’s goes on like butter, adheres to anything, provides exceptional impermeability, and flexibility. A 10-year limited warranty with technical and on-site training is available.

Vito Mariano
6148 Clark Center
Sarasota, FL 34238
T: (844) 207-1607


International Pool | Spa | Patio Expo

International Pool | Spa | Patio Expo™
The International Pool | Spa | Patio Expo (PSP Expo) is the only event held in the United States serving all segments of the international Pool, Spa and Outdoor Living industries.

More Engagement

Attendees have the unique opportunity to connect outside their region with other residential and commercial pool and spa professionals from across the globe who share the same mission. This marketplace cultivates a unique exchange of product knowledge, processes, and best practices. Above all, the PSP Expo is where the industry collaborates and establishes impactful relationships fostered by events like the Welcome Party, GENESIS® Family Reunion Dinner, and the APSP WAVE Reception.

More Education

From pool and spa construction and maintenance to leadership and profitability, the PSP Expo core educational program offers something for everyone. The PSP Expo is also where the following organizations hold their own widely recognized and respected certification programs:

• National Swimming Pool Foundation® (NSPF)
• The Association of Pool and Spa Professionals (APSP)
• National Plasterers Council (NPC)
• American Shotcrete Association (ASA)

More Exhibits

Event is expected to draw more than 10,500 buyers from all regions of the United States and from around the world, including Residential and Commercial Builders, Installers, Service Professionals, Spa Dealers, Outdoor Living Retailers, Buying Agents and other Industry Professionals.

More than 500 manufacturers will be displaying their latest designs and product innovations including:

• Pools and spas (above and in-ground)
• Covers and other pool and spa accessories
• Pumps and heaters
• Chemicals and chemical alternatives
• Construction materials and equipment
• Tile, fabric and textiles
• Pergolas and outdoor structures
• Water and fire features
• Casual furniture
• Barbeques/grills
• Hearth and outdoor fire features
• Outdoor lighting and décor
• Decking and fencing
• Recreation and game room products
• Technology solutions
• Business services

Tracy Garcia, CEM
PO Box 612128
Dallas, TX 75261-2128
T: (972) 536-6350

Int’l Pool | Spa | Patio Expo

Master Pools Guild

The Master Pools Guild is a network of over 100 elite, custom residential and commercial pool builders from the United States, Canada, Guatemala, England, Spain, Australia, Costa Rica, Dominican Republic, India, United Arab Emirates, South Africa, and Mexico. The Master Pools Guild is the only group of its kind in the swimming pool and spa industry; membership is extended by invitationonly, thereby bringing together the industry’s brightest talent.

For over 50 years, the Master Pools Guild has harnessed the combined talents of its hand-selected members—all of whom have been chosen based on the merits of their innovative design style; high level of professionalism; ability to deliver superior-quality construction; scrupulous attention to detail; and appreciation for the importance of fostering strong working relationships with their customers, contractors and vendors.

In an effort to always keep abreast of the latest design trends and pool and spa technologies, Master Pools Guild members are committed to pursuing educational opportunities and adhering to the industry’s best practices. Additionally, one of the Guild’s strengths is its willingness to share information. Every spring and fall, members assemble to exchange ideas in a kind of industry think tank, where great minds put forth smart solutions.

Dick Covert
713 N. Courthouse Road, Suite 201
Richmond, VA 23236
T: (800) 392-3044

Master Pools Guild Custom Swimming Pool Design and Luxury Pools

Pebble Technology International

A reputation for excellence, integrity and support. Since 1987, Pebble Technology International (PTI) has been a driving force in the transformation of the pool building and remodeling industry. PTI maintains its leading position with an unwavering reputation for high quality products, outstanding customer support and dedicated sales and technical teams. With over 25 years of history, it is no surprise that the brand is recognized by so many.

With our expansive color selection, offered in 5 distinctive textures, our finishes allow you to achieve a wide range of water color tones. Further customize your finish by adding one or our many pool finish enhancements or incorporate unique glass tiles from our Finishing Touches Tile Collection. With Pebble Technology products, you can truly create a beautiful outdoor environment.

PebbleTec® is the ORIGINAL aggregate pool finish that delivers enduring elegance and durability. It is a perfect choice for those desiring a more natural environment for their pool and spa. An earthy textured finish comprised of the largest pebbles in our product offering. Offers a durable, non-slip and stain-resistant surface.

Our most popular finish is PebbleSheen® which provides the same natural beauty and inherent qualities as the original PebbleTec pool finish but with a more refined texture. Offers a durable, non-slip and stain-resistant surface.

Made from our smallest natural pebbles, PebbleFina® delivers the smoothest aggregate finish available. This exclusive product line is enriched with additives that provide superior strength and long-lasting durability over a traditional pool finish. Our unique technology provides increased density and resistance to etching caused by fluctuations in water chemistry.

PebbleBrilliance™ is our newest finish. It is a blend of vibrant glass beads and natural stone aggregate. The stunning beauty of the glass beads creates an infusion of color delivering a captivating finish and uniquely brilliant water color. Offers long-lasting durability with a lavish texture.

BeadCrete® is an elegant glass bead pool finish that offers a three-dimensional reflective effect. Its exquisite briliance creates a crystal-like effect in the water with superior water clarity. Comprised of smooth glass beads. Offers a luxurious texture with an exceptional resistant surface.

Fire + Water Elements is a line of handcrafted hammered copper fire, water, fire & water bowls and fire pits add an element of luxury to an outdoor living space turning it into something exceptional.

Bob Haning
15540 North 77th Street
Scottsdale, AZ 85260
T: (480) 948-5058

Pebble Technology International

Pentair Aquatic Systems

Pentair Aquatic Systems is the world’s leading pool and spa equipment manufacturer. Pentair’s breakthrough products minimize maintenance and energy consumption and maximize comfort, convenience, and beauty to deliver the ultimate pool ownership experience.

Pentair is the only manufacturer from the pool industry to be recognized by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year,four years in row along with a Sustained Excellence Award for its continued leadership in protecting the environment through superior energy efficiency achievements.

Pentair is a proud sponsor of National Water Safety Month. In partnership with the APSP, this annual awareness campaign helps bring safe, enjoyable aquatic activities to the American public, from backyards to waterparks.

Pentair provides pool professionals with the very best in digital education and training tools like its virtual Pentair University and TechSmart™ Troubleshooting Tool and Pool IQ™ apps.

Large investments in digital media, coupled with in-store point-of-sale displays help highlight the efficiency and easy maintenance that pool owners and prospective owners can enjoy with new money-saving IntelliFlo® VSF, ambiance-enhancing IntelliBrite® and GloBrite® Colored LED Lighting, smartphone, Amazon Echo, Apple watch, wrist wearable devices and other mobile device compatible pool controls, plus automatic sanitizers/ chemical controllers.

Marcus Phillips
1620 Hawkins Ave
Sanford, NC 27330
T: (800) 693-0171

Pentair Aquatic Systems

Pool and Spa News

POOL AND SPA NEWS is the premier information source of hot product news, insightful marketing and management tips, and top-notch design ideas for professionals in the pool and spa industry. POOL AND SPA NEWS delivers award-winning content to pool builders, retailers and service techs that purchase, specify, and recommend products through its magazine, newsletters, website, data, custom marketing solutions and social media networks.

Ray Giovine, Vice President, Sales
Joanne McClain, Editor-in-Chief
6222 Wilshire Blvd., Suite 600
Los Angeles, CA 90048
T: (323) 801-4972

Pool and Spa News

RMS Media Group

At RMS Media Group, we’re reimagining luxury publishing. Our multichannel approach to luxury publishing — print, digital, social, and mobile — is revolutionizing how customers interact with brands.

RMS Media Group owns and represents a combination of online and offline publications, delivering powerful results through luxury publishing expertise. Our proprietary brands include leading lifestyle publications Luxury Pools + Outdoor Living and Ocean Home, as well as their digital counterparts, the Outdoor Living Showcase powered by GENESIS®, and a division of signature lifestyle events.Additionally, one of the Guild’s strengths is its willingness to share information. Every spring and fall, members assemble to exchange ideas in a kind of industry think tank, where great minds put forth smart solutions.

Melissa Gillespie
300 Brickstone Square, Suite 904
Andover, MA 01810
T: (978) 623-8020

RMS Media Group Inc.

Zodiac Pool Systems, Inc.

Zodiac Pool Systems, Inc. is a leading global manufacturer of pool and spa products. Applying more than 100 years of innovation excellence to product engineering, we develop some of the world’s leading solutions for the most technologically advanced and energy-efficient swimming pools and spas. Zodiac is fully invested in the relationships with pool builders, retailers, and service companies. With value-added programs and resources, best-in-class products, and industry leading dealer loyalty programs, Zodiac has become the provider of choice for countless pool users and dealers worldwide. Zodiac delivers quality-designed products under the leading brands of:

Jandy®. Premium Professional-Grade Equipment

Jandy Pro Series manufactures an integrated system of pool and spa products and enjoys an unparalleled reputation for producing innovative, energy efficient, professional grade products. Build the perfect pool environment with Jandy’s award-winning automation and full line of pumps, filters, heaters, lights, valves and chlorinators. Jandy’s focus is on enabling the perfect pool environment so pool owners can spend time enjoying their pool and spa, rather than maintaining it.

Polaris®. Your Pool. Our Reputation.®

For more than 40 years, Polaris has been known worldwide for its quality and best-in-class cleaning power. This visionary class of pool cleaners has become the benchmark against which all others are measured. No other pressure cleaner delivers the cleaning performance, quality, and serviceability of a Polaris.

Zodiac®. A Better Life®

Zodiac is renowned for delivering innovative automatic pool cleaning products that attack the pool with cleaning performance. Known for the breakthrough innovations of the MX8™ and MX6™, our smart and simple line of mechanical and disc suction pool cleaners, are exceeding consumers expectations and helping grow the overall market.

Steve Gutai
2620 Commerce Way
Vista, CA 92081-8438
T: (800) 822-7933

Zodiac Pool Systems, Inc.

GENESIS® Gold Sponsors

A&A Manufacturing

When it comes to pool cleaning, circulation, and safety, A&A Manufacturing is the leading developer of innovative, time-saving products. Since 1982, we’ve delivered what pool professionals and owners want most—a safe, clean pool that requires virtually no effort to maintain.

Don McChesney
3750 West Indian School Road
Phoenix, AZ 85019
T: (800) 851-8492

A&A Manufacturing

American Shotcrete Association (ASA)

The American Shotcrete Association (ASA) is a non-profit organization of contractors, suppliers, manufacturers, designers, engineers, owners, and others with a common interest in advancing the use of shotcrete. Formed in 1998, ASA provides knowledge resources, qualification, certification, education, and leadership to increase the acceptance, quality, and safe practices of the shotcrete process. ASA also promotes excellence in shotcrete projects through our Annual Outstanding Shotcrete Projects Awards program, challenging the industry to excel and then celebrating and promoting our winners!

Alice McComas
38800 Country Club Drive
Farmington Hills, MI 48331
T: (248) 848-3780

American Shotcrete Association

AquaCal / AutoPilot

AquaCal AutoPilot, Inc. is part of the Team HornerTM family, a leader in the swimming pool business since 1969. CEO, Bill Kent, Ph.D., has built the global Team to cover all facets of the swimming pool industry from manufacturing equipment and specialty chemicals to global wholesale distribution. His goal has always been to keep Team HornerTM “Green and Growing” and to offer state-ofthe- art equipment to the pool trade. We offer a wide breadth of product line in both the heat pump and salt chlorine generator categories.

Other brand names we offer include Lion Pool Products® (telescopic poles), AquaClean Robotic Cleaners, J.B. Fittings and Lo-Chlor® Specialty Chemicals.

Bill Kent, Ph.D.
5755 Powerline Road
Ft. Lauderdale, FL 33309
T: (727) 823-5642


Aquamatic Cover Systems

Aquamatic manufactures automatic swimming pool and energy saving cover systems. Utilizing all-fluid drive hydraulics, these systems are simple yet very robust.

The Hydramatic exceeds ASTM F1346-91 standards for safety and closure. The HydraLux is an automatic energy saving pool cover that utilizes extruded slats which can be cut to any converging shape. This cover is the most adaptable to virtually any pool design, and is ideal for zero edge applications.

Both covers achieve significant ROI (return on investment), by reducing consumption of electricity, water and chemical usage. Visit our website to see why designers and builders, when specifying and automatic pool cover, choose Aquamatic. Leading the industry since 1980.

Tom Dankel
200 Mayock Road
Gilroy, CA 95020
T: (408) 846-9274

Aquamatic Cover Systems

Aquron Corporation

The Aquatics Division of AQURON® Corporation was formed to address problematic conditions (including efflorescence and water migration) encountered by Pool Contractors in using pneumatically applied ready mix Shotcrete, dry mix Gunite, poured concrete, or natural stone surfaces. The “Aquron® Efflorescence system”, CPSP™ and MGS™, work together to virtually prevent all efflorescence, including the underlying damage to the embedded steel. The four flagship aquatics products effectively prevent water migration issues and more for the long-term purpose of maintaining both the structural integrity and beauty of waterscapes and pools. A small investment in the inclusion of Aquron® Aquatics products in the construction phase can prevent large losses in money, time and reputations. Call us to purchase products and to tap into our vast knowledge about technical issues.

Paul Syvrud
P.O. Box 758
Rockwall, TX 75087
T: (800) 342-4649

Aquron Corporation

ClearWater Tech Ozone Systems

ClearWater Tech is a leading designer and manufacturer of ozone generation equipment for over 30 years, providing safe disinfection and the ultimate swimming experience for the pool and spa industry.

ClearWater Tech offers a family of turnkey corona discharge ozone systems that eliminate organic contaminants, bacteria, and viruses from residential and commercial swimming pools, spas, and water features.

Place your pool on the list of prestigious hotels and resorts, Olympic venues, and Hollywood celebrities, and share the secret to the most organic oxidizer on the planet to treat water, non-chemically, safely, and as natural as it gets.

Cameron Tapp
850 Capitolio Way
San Luis Obispo, CA 93401
T: (800) 262-0203

ClearWater Tech, LLC


Pool, Spa and Bath professionals around the world depend on CMP. We are committed to quality products, exceptional customer service, and reliable supply.

If you are a spa designer, pool builder, bath manufacturer or retail store owner, you can depend on CMP products, service and support.

Because when the difference is in the details, everything matters®.

Susannah Cuebas
36 Herring Rd
Newnan, GA 30265
T: (800) 733-9060


Covertech LLC

Covertech – Grando pool cover was founded in 2000. Through its outstanding work Covertech – Grando has spread from the East Coast of New York through the US all the way to California. Covertech – Grando has won over 80 Awards in the category of “Residential Pool with Automatic Pool Covers” since then. Grando rigid-slat pool covers are the only slated pool cover which can be cut to exact rounding and are manufactured sealed in 4 stages within the slat chambers itself. Grando is the inventor of the rigid slated pool cover and has manufactured their pool cover since 1963 worldwide.

Torsten Heincke
18 Windmill Lane
Southampton, NY 11968
T: (631) 287-9495

Covertech automatic rigid pool cover

Current Systems, Inc.

In the hands of skilled GENESIS® watershapers, Riverflow® pumps have current enhanced swimming pools, lazy rivers and water features around the world. As a GENESIS® sponsor, we have benefited from a range of associations with designers, builders and engineers who insist on excellence.

Our Riverflow® propeller pumps carry NSF 50 certification and our suction sumps and grates are VGB compliant. Our system features infinite variable speed, wireless remote control, and a variety of return configurations. Current Systems, Inc welcomes collaboration with pool professionals to achieve their watershaping goals.

Peter Davidson
1645 Donlon St Ste 104
Ventura, CA 93003
T: (866) 372-8886

Phillip de Tournillon
1835 East Hallandale Blvd Ste 687
Hallandale Beach, FL 33009
T: (888) 443-4113

Current Systems, Inc.

Endless Pools

Since 1988, Endless Pools has installed tens of thousands of pools in over 100 countries. People of all ages and athletic abilities, from octogenarians to Olympians, turn to their Endless Pools for daily swimming, exercise, therapy, and fun.

The broad, deep, adjustable current produced by our custom 16" propeller creates the smoothest current available. Manufactured in the United States, our products meet the highest standards for safety, durability and quality.

Michael Sparacio
1601 Dutton Mill Rd
Aston, PA 19014
T: (888) 992-7946

Endless Pools

FlexCrete – Valcon Industries, Inc.

“Waterproofing, The Cornerstone of Longevity and Permanence”is what Valcon Industries, LLC integrated product line is all about.Valcon products and systems can waterproof virtually any type of substrate under virtually any type of condition. FlexCrete’s superior polymers are the state of the art of the industry allowing FlexCrete to bond to almost any surface such as concrete, plaster, Styrofoam, fiberglass, glazed tile, wood and EPDM materials. This is verified by our recent ASTM Certified Independent Testing of which reveals FlexCretes’s superior performance under all types of conditions.

For suspended pools, negative edge pools, raised pools and spas, water walls, fountains, Koi ponds, and rock features etc., Valcon Industries, LLC has a bullet proof system for them all. Our products have thousands of applications rendering longevity and permanence to every project. Simplicity is the key and single source material supply is the answer to all your waterproofing needs. Site specific protocols and personal service to all our customers is our stock in trade.

When you want to stop unsightly efflorescence either before or after, Valcon Industries is here to help assure that those problems are a thing of the past. We have millions of square feet applied across the globe! Contact us to show you how together we can build projects that have the longevity and permanence you are looking for.

Peter Chin
6321 Porter Road, Suite 11
Sarasota, FL 34240
T: (866) 311-9737

FlexCrete – Valcon Industries, Inc.

Island Stone


Our goal is to reflect nature's raw, exotic beauty through our range of tile and cladding offerings. From our premier Indonesian Pebble Tile to the Asian contemporary feel that is weaved throughout our range of tile designs, our Island Stone team continues to maintain the strictest level of quality and consistency from our materials to our manufacturing.

Paul Sepulveda
97 Hangar Way
Watsonville, CA 95076
T: (800) 371-0001

Island Stone

Lunada Bay Tile

Lunada Bay Tile creates a broad selection of high-temperature, poured and annealed cast glass, mounted paper-faced and designed for pool applications.

Inspired by the lifestyle and light of the Southern California coast, Lunada Bay Tile reflects a distinctive approach to experimentation, based on a design philosophy that blends traditional craftsmanship with modern influences. Our products reflect the way people want to live and what makes them feel good— and is informed by specialized techniques that allow our artisans to create effects unlike any other source in our industry. The outcome is an attitude for living well, a regard for quiet elegance, and the singular nature of objects that capture our attention. To learn more about Lunada Bay Tile, visit lunadabaytile.com.

Matthew Pike
1661 240th St
Harbor City, CA 90710
T: (310) 257-1300

Lunada Bay Tile


Miracote® products, by Crossfield Products Corp., provide Scientifically SuperiorTM technologies for plywood and concrete protection and restoration offering a complete line of protective coatings, waterproofing membranes and repair materials. Miracote applications restore concrete to "like new" appearance and provide enhanced visual interest through a wide range of available colors, textures and patterns. These environmentally friendly products are water-based, solvent-free and user friendly. The Miracote product line was created to meet the growing demand for materials designed to restore, protect and beautify concrete surfaces. Most of the materials in the Miracote product line are water-based, making them safe, easy to use and environmentally friendly. Typical Miracote applications include: concrete balconies, pool decks, parking decks, sidewalks, patios, driveways, atriums, lobbies, stucco and parapet walls.

George Reedy
3000 E. Harcourt Street
Rancho Dominguez, CA 90221
T: (310) 886-9100

Miracote Dynamic Systems Approach to Waterproofing and Restoration

PAL Lighting USA

Bellson Electric is a family-owned manufacturer and exporter/importer of a variety of products that lead the way in innovation and technology. Their PAL Lighting products are an enviable collection in pool lighting that is forever advancing beyond its time. The system is a superior product and competitively priced.

Raymond Thibault
3120 E Medina Rd
Tucson, AZ 85756
T: (866) 601-7411

PAL Lighting USA

Pleatco, Inc.


Good, successful companies stick with what they do best – and seek opportunities in the future. We’re not afraid to change... it’s what good companies do. You can’t fake this commitment to constant improvement and customer care. It’s not just a mantra either; it’s in our DNA. You can’t distill it all down to one idea or philosophy; it’s about quality, integrity, and doing what’s right across the board.

Battista Remati
28 Garvies Point Road
Glen Cove, NY 11542
T: (516) 609-0200

Pleatco, Inc.

Pool Chasers

Our goal is to teach through stories and experiences. It is a simple idea that can create a movement of people ready to look at an amazing industry from a different perspective. Join us in doing something different, something simple yet complex, something as obvious as sharing knowledge.

Greg Villafana and Tyler Rasmussen
7900 E Greenway Rd #103
Scottsdale, AZ 85260

Pool Chasers

Pure Stainless Pools

Pure Stainless is Canada’s leading stainless steel pool and spa manufacturer. Purity – in the form of clean designs and quality products – is our staple. We remove unnecessary elements from the design and manufacturing process to provide clients with simple, but superior, products and services.

We are masters in creating pool and spa spaces that transcend traditional design elements. We are known for our limitless thinking and we take pride in delivering cutting edge, innovative solutions. We cater to those who want something different, something new and something unique. Trust our world-renowned expertise, relentless commitment to craftsmanship and unwavering pursuit of excellence to build your oasis.

Gene Brown
1659 Cary Road
Kelowna, British Columbia CANADA V1X2C1
T: (855) 301-7665

Pure Stainless Pools


WaterShapes.com is a web portal that centralizes, organizes and democratizes information having to do with the processes by which watercontaining vessels and their surroundings are designed, engineered and constructed. It serves all visitors as a forum for communication about how these environments and their amenities can be assembled practically, properly and profitably.

WaterShapes.com is a constantly growing, constantly evolving resource offering access to practical information – a forum that leads professionals to the state of the art and the materials, tools and methods used to achieve ambitious results. Open to consumers, it also equips homeowners and property managers with information they need to ask the right questions as they aspire to own or improve their watershapes and aquatic environments.

WaterShapes.com is also host to the WaterShapes Professional Network, a web service designed as a bridge between consumers who want access to information about watershapers and professionals who design and build with water as their chosen medium. To draw those users, WPN has done the work involved in producing high-level search results – something the network can do collectively much more efficiently than any individual site could hope to do.

Jim McCloskey
6119 Lockhurst Drive
Woodland Hills, CA 91367
T: (818) 715-9776



GENESIS® Silver Sponsors

Commercial Energy Specialists

Since 1983, CES has provided “supply and support” water treatment programs for thousands of institutional and commercial swimming pools, spas, water parks, and water features throughout the state of Florida and the Caribbean. Programs are custom-tailored to each site and water treatment application. The programs consist of a combination of chemical treatment and filtration hardware, software, training, service, supplies, and on-going support.

CES is the Florida/Caribbean Master Distributor and factory service center for some of the finest and most popular water treatment equipment in the aquatic industry.These include: BECS Technology automated chemical treatment packages, Pooltank and Nemato Fully and Semi Automatic Filter Systems, EPD automated filter systems, Lonza Pulsar treatment packages, ChlorKing industrial-grade saline chlorinators, ETS industrial UV systems, Enduro robotic vacuums, and much more. Most CES packages are provided through an affordable monthly program and pay their own way out of savings in labor, chemicals, maintenance, and liability.

Remy Baker
952 Jupiter Park Lane, Suite 1
Jupiter, FL 33458-8958
T: (800) 940-1557

Commercial Energy Specialists

Murrine Mosaics

Beautiful tile can bring a space to life, and Murrine Mosaics curates design palettes to reflect your personal style in radiant colors and luminous finishes. We bring dreamy design aspirations down to earth through thoughtful products and approachable solutions.

Noe Steadly Cheriton
1661 240th St
Harbor City, CA 90710
T: (424) 316-2525

Murrine Mosaics

S.R.Smith, LLC

For more than 85 years, S.R.Smith has had a singular focus: Create products that make the pool experience better for both swimmers and owners. If it involves a pool, chances are we've "seen it" and if there's a way to improve, we'll find it.

Margaret McGrath
1017 SW Berg Parkway
Canby OR, 97013
T: (503) 266-0204

S.R.Smith, LLC

The Outdoor Plus

The Outdoor Plus, innovators in residential & commercial fire & water features. TOP custom manufactures fire pits, bowls, scuppers, torches, and more.

Bob Williams
235 E. Main Street
Ontario CA, 91761
T: (909) 460-5579

The Outdoor Plus


GENESIS® Sponsorship Tiers

Looking to reach potential customers, engage clientele, assist in providing the highest quality of education in the industry? Join the GENESIS® family.


GENESIS® Platinum Sponsor

  • 10% discount for your customers that are referred and endorsed by you that attend a GENESIS® Educational program
  • Option to have an annual company and/or product review given by a committee of SWD Masters
  • Company information, brochures, or other materials distributed at events
  • Full page listing in the annual Genesis University® Catalog
  • Use of the GENESIS® mailing list
  • Two tickets to our annual Family Reunion and Winemaker Dinner with an option to purchase up to eight additional tickets at $170.00 each ($25.00 off)
  • Acknowledgement on the GENESIS® website and links to your company’s website
  • Acknowledgment at the GENESIS® Schools and Educational programs
  • Acknowledgment on GENESIS® signage
  • Attend educational events at Sponsor rate
  • Acknowledgment on GENESIS® social media and posts throughout the year
  • Sponsorship announcement in monthly GENESIS® E-news
  • Acknowledgement in GENESIS® advertising in marketing/industry publications


GENESIS® Gold Sponsor

  • Half Page listing in annual Genesis University™ Catalog
  • Use of the GENESIS® mailing list
  • 5% discount for your customers that are referred and endorsed by you that attend a GENESIS® Educational program
  • Two tickets to our annual Family Reunion and Winemaker Dinner with an option to purchase up to eight additional tickets at $170.00 each ($25.00 off)
  • Acknowledgement on the GENESIS® website and links to your company’s website
  • Acknowledgment at the GENESIS® Schools and Educational programs
  • Acknowledgment on GENESIS® signage
  • Attend educational events at Sponsor rate
  • Acknowledgment on GENESIS® social media and posts throughout the year
  • Sponsorship announcement in monthly GENESIS® E-news
  • Acknowledgement in GENESIS® advertising in marketing/industry publications


GENESIS® Silver Sponsor

  • Acknowledgement on the GENESIS® website and links to your company’s website
  • Acknowledgment at the GENESIS® Schools and Educational programs
  • Acknowledgment on GENESIS® signage
  • Attend educational events at Sponsor rate
  • Acknowledgment on GENESIS® social media and posts throughout the year
  • One-third page listing in the annual Genesis University™ Catalog
  • Sponsorship announcement in monthly GENESIS® E-news
  • Acknowledgement in GENESIS® advertising in marketing/industry publications