Home › Platinum Sponsors › Gold Sponsors > Silver Sponsors > Sponsor FAQ > Back
Genesis would like to thank the following sponsors for their support and generosity. We appreciate it and all that you do for the rest of our Genesis family. It is truly wonderful to work with a team of like-minded companies that put high standards of quality and ethics at the forefront of their business. Presenting, our Platinum Sponsors:
AQUA Magazine features the latest news and trends in the pool and
spa industry. The monthly print publication reaches more than 15,000
subscribers, while the website, aquamagazine.com, boasts nearly a half
million visitors per year.
Readers include builders, retailers and service technicians. For pros on the go, AQUA offers a twice-weekly e-newsletter that delivers the latest industry news right to your inbox. To sign up for a free subscription to either the print magazine or the e-newsletter, visit aquamagazine.com.
AquaCal / AutoPilot
AquaCal AutoPilot, Inc. is part of the Team Horner family, a leader in the swimming pool business since 1969. Owner and CEO, Bill Kent, Ph.D., has built the global Team to cover all facets of the swimming pool industry; from manufacturing equipment and specialty chemicals to global wholesale distribution. His goal has always been to keep Team Horner “Green and Growing” and to offer state-of-the-art equipment to the pool trade. We offer a wide breadth of product line in both the heat pump and salt chlorine generator categories.
Aquavations is a worldwide leader in advanced, pre-blended exposed aggregate coating systems for the modern swimming pool. Our mission is to develop dependable, pre-blended pool plaster systems using basic and advanced technology from years of experience and handson applications.
Basecrete is a unique blend of polymers and specialized cement resulting in a waterproof bondcoat of exceptional strength, unparalleled adhesion, yet remains flexible enough to absorb movement in the underlying concrete structure. It is for use in concrete settings including new construction, restoration, and repairs.
Since 1982, Bradford Products has been the leader in the design and fabrication of high quality and custom stainless steel pools, hot tubs, SwimSpas®, water features, thermal rooms, therapy and other custom specialty products.
As the premier manufacturer and trusted experts in stainless steel fabrication, Bradford’s world-class products are featured in commercial facilities and homes throughout the United States and internationally. Bradford offers expertise in conceptual design, engineering, manufacturing and installation. Specializing in high rise and above grade projects, Bradford works with architects and designers in the hospitality and wellness communities as well as developers, general contractors and homeowners to create sensational, long-lasting products and day spa amenities.
Int’l Pool | Spa | Patio Expo
The Int’l Pool | Spa | Patio Expo (PSP) brings together builders,
retailers, service companies, designers, and landscape architects for
face-to-face interaction, product review, vital knowledge, and powerful
The show floor features 1,500+ booths of manufacturers and suppliers of all sizes displaying products, services and equipment for the pool, spa, and backyard industry —including pools, spas, hot tubs, water features, casual furniture, barbecues, grills, lighting, landscape décor, hearth, outdoor lighting, equipment, chemicals, business services, and much more.
Show highlights include over 250 hours of education sessions, the Product Showcase, the Backyard Living Pavilion, the Genesis Design/ Build/Landscape Pavilion, the Genesis Lifestyle Program, the APSP Pavilion, the Commercial Pavilion, the Hayward School of Business, the Houzz Consumer Insights & Tips, the Pool Prize Party, the Splash Talks, and the Treasure Quest, and the new Casual Furniture Marketplace. Special Events include the Welcome Party at LIGHT Nightclub, the APSP International Awards of Excellence, and the Genesis Family Reunion & Winemaker Dinner.
At the forefront of the expo is a unique accredited educational conference program with proven strategies for increasing your company’s profitability and productivity. The program addresses hot topic key industry issues and trends while learning best practices and the latest technology to help you increase your bottom line, network with industry leaders and get answers to your business challenges. Specialty education is also available from Genesis, APSP, ASA, FPSIE/NSPF, NPC, MetroStudy and Houzz.
Rebranded in 2008, the show is made up of the former Int’l Pool & Spa Expo, Backyard Living Expo and AQUA Shows. Formerly owned by APSP, the show was sold to Hanley Wood Exhibitions in February 2001. Hanley Wood Exhibitions was acquired by Informa Exhibitions U.S. in December 2014. The official show sponsor is APSP; the official show publication is POOL and SPA NEWS; and the official show endorser is Genesis. The PSP Expo is ranked position #143 on the 2014 TSNN 250 US Trade Shows list.
Master Pools Guild
The Master Pools Guild is a network of over 100 elite custom residential and commercial pool builders from across the globe.
The Guild is the only exclusive, invitation-only group of its kind in the pool industry. Our builders are meticulously hand chosen because of their innovative design style, professionalism, superior construction quality, scrupulous attention to detail and their ability to foster great relationships with their customers, contractors and vendors. They truly are the best of the best.
Pebble Technology International
A reputation for excellence, integrity and support. Since 1987, Pebble Technology
International (PTI) has been a driving force in the transformation of the pool building and
remodeling industry. PTI maintains its leading position with an unwavering reputation for
high quality products, outstanding customer support and dedicated sales and technical teams.
With over 25 years of history, it is no surprise that the brand is recognized by so many.
With our expansive color selection, offered in 4 distinctive textures, our finishes all you to achieve a wide range of water color tones. Further customize your finish by adding one or our many pool finish enhancements or incorporate unique glass tiles from our Finishing Touches Tile Collection. With Pebble Technology products, you can truly create a beautiful outdoor environment.
The ORIGINAL aggregate pool finish that delivers enduring elegance and durability. It is a perfect choice for those desiring a more natural environment for their pool and spa. An earthy textured finish comprised of the largest pebbles in our product offering. Offers a durable, non-slip and stain-resistant surface.
Our most popular finish offering the same natural beauty and inherent qualities as the original PebbleTec pool finish with a more refined texture. Offers a durable, nonslip and stain-resistant surface.
Made from our smallest natural pebbles, PebbleFina® delivers the smoothest aggregate finish available. This exclusive product line is enriched with additives that provide superior strength and long-lasting durability over a traditional pool finish. Our unique technology provides increased density and resistance to etching caused by fluctuations in water chemistry.
An elegant glass bead pool finish that offers a three-dimensional reflective effect. Its exquisite brilliance creates a crystal-like effect in the water with superior water clarity. Comprised of smooth glass beads. Offers a luxurious texture with an exceptional resistant surface.
The handcrafted line of hammered copper fire, water, fire & water bowls and fire pits add an element of luxury to an outdoor living space turning it into something exceptional.
Pentair Aquatic Systems
Pentair Aquatic Systems is the world’s leading pool and spa equipment manufacturer.
Pentair’s breakthrough products minimize maintenance and energy consumption and
maximize comfort, convenience, and beauty to deliver the ultimate pool ownership experience.
Game-Changing Pumps: Pentair pioneered variable speed pump technology with its IntelliFlo® and IntelliPro® Pumps—The first to earn ENERGY STAR Certification, this pump family outsells all others while saving up to 90 % in energy costs. Two new additions include SuperFlo®VS and SuperMax®VS Pumps, with 115/230 volt capability. Both are ENERGY STAR® Certified and save up to 80% in energy costs.
Expressive Lighting: Create impressive poolscapes with vivid color-changing lighting that’s also good for the environment. GloBrite® LED lights and ColorCascade® bubblers are the perfect accent for sun shelves, beach entries and steps and can be combined with IntelliBrite® 5g White and Colored LED Lights to enhance your most creative pool designs.
Clever Cleaners: The Racer® Cleaner is the first pressure-side cleaner with a rotating brush and cool Night Cruize LED Lights. The new Rebel® Cleaner with clog-free turbine design provides superior, uninterrupted cleaning.
Advanced Automation: IntelliTouch® and EasyTouch® automation with ScreenLogic® Interface gives pool and spa automation owners ultimate control over lights, temperature and more from anywhere…. anytime using a smart phone, computer or mobile digital device.
Pool and Spa News
POOL and SPA NEWS is the premier information source of hot product news, insightful marketing and management tips, and top-notch design ideas for professionals in the pool and spa industry. POOL and SPA NEWS delivers award-winning content to pool builders, retailers and service techs that purchase, specify, and recommend products through its magazine, newsletters, website, data, custom marketing solutions and social media networks.
RMS Media Group Inc.
Our multi-channel approach to luxury publishing is revolutionizing how customers interact with brands. RMS Media Group owns and represents a combination of online and offline media platforms, delivering powerful results through decades of luxury publishing expertise.
Let’s inspire and ignite your audience by finding your brand the perfect home.
Zodiac Pool Systems, Inc.
Zodiac Pool Systems, Inc. is a leading global manufacturer of pool
and spa products. Applying more than 100 years of innovation excellence
to product engineering, we develop some of the world’s leading
solutions for the most technologically advanced and energy-efficient
swimming pools and spas. Zodiac is fully invested in the relationships
with pool builders, retailers, and service companies. With value-added
programs and resources, best-in-class products, and industry leading
dealer loyalty programs, Zodiac has become the provider of choice for
countless pool users and dealers worldwide.
Zodiac delivers quality-designed products under the leading brands of:
Jandy®. Premium Professional-Grade Equipment
Jandy Pro Series manufactures an integrated system of pool and spa products and enjoys an unparalleled reputation for producing innovative, energy efficient, professional grade products. Build the perfect pool environment with Jandy’s award-winning automation and full line of pumps, filters, heaters, lights, valves and chlorinators. Jandy’s focus is on enabling the perfect pool environment so pool owners can spend time enjoying their pool and spa, rather than maintaining it.
Polaris®. Your Pool. Our Reputation.®
For more than 40 years, Polaris has been known worldwide for its quality and best-in-class cleaning power. This visionary class of pool cleaners has become the benchmark against which all others are measured. No other pressure cleaner delivers the cleaning performance, quality, and serviceability of a Polaris.
Zodiac®. A Better Life®
Zodiac is renowned for delivering innovative automatic pool cleaning products that attack the pool with cleaning performance. Known for the breakthrough innovations of the MX8™ and MX6™, our smart and simple line of mechanical and disc suction pool cleaners, are exceeding consumers expectations and helping grow the overall market.
Genesis Gold Sponsors
Aquamatic Cover Systems
Aquamatic manufactures automatic swimming pool and energy
saving cover systems. Utilizing all-fluid drive hydraulics, these systems
are simple yet very robust.
The Hydramatic exceeds ASTM F1346-91 standards for safety and closure. The HydraLux is an automatic energy saving pool cover that utilizes extruded slats which can be cut to any converging shape. This cover is the most adaptable to virtually any pool design, and is ideal for zero edge applications.
Both covers achieve significant ROI (return on investment), by reducing consumption of electricity, water and chemical usage. Visit our website to see why designers and builders, when specifying and automatic pool cover, choose Aquamatic. Leading the industry since 1980.
The Aquatics Division of AQURON® Corporation was formed to address problematic conditions (including efflorescence and water migration) encountered by Pool Contractors in using pneumatically applied ready mix Shotcrete, dry mix Gunite, poured concrete, or natural stone surfaces. The “Aquron® Efflorescence system”, CPSP™ and MGS™, work together to virtually prevent all efflorescence, including the underlying damage to the embedded steel. The four flagship aquatics products effectively prevent water migration issues and more for the long-term purpose of maintaining both the structural integrity and beauty of waterscapes and pools. A small investment in the inclusion of Aquron® Aquatics products in the construction phase can prevent large losses in money, time and reputations. Call us to purchase products and to tap into our vast knowledge about technical issues.
Bobé Water & Fire Features
WATER & FIRE BOWLS | SCUPPERS | CUSTOM WATER
FOUNTAINS | STAINLESS STEEL HAND RAILS | FIRE BURNERS
PLANTERS | SPILLWAYS | AUTOMATION | FOUNTAINS WITH 360
Engineered and manufactured exclusively in the USA, Bobé Water & Fire pushes the boundaries with innovative fountains and fire effects that enhance your outdoor ecosystem.
NEW FOR 2015:
The fire ring, re-imagined. 2-3x bigger flame than the standard round ring. 100% modular – create your own flame pattern.
You’ll want to chase this waterfall (yep, we went there). Constructed of 1/8 & 1/4 stainless steel, no clogging, no warping.
ClearWater Tech, LLC
ClearWater Tech, LLC is a leading designer and manufacturer of ozone generation equipment for commercial laundries, swimming pools, spas, water features, indoor air treatment, and a wide range of other water and air purification applications and markets.
ClearWater Tech has earned its industry leading reputation through technical distinction in ozone generation applications since 1986, marketing globally with thousands of installations on six continents.
Covertech – Grando pool cover was founded in the year 2000. Through its outstanding work Covertech – Grando has spread from the East Coast of New York through the US all the way to California. Covertech – Grando has won over 60 Awards in the category of “Residential Pool with Automatic Pool Covers” since then. Grando rigid-slat pool covers are the only slated pool cover which can be cut to exact rounding and are manufactured sealed in 4 stages within the slat chambers itself. Grando is the inventor of the rigid slated pool cover and has manufactured their pool cover since 1963 worldwide.
Current Systems, Inc.
In the hands of skilled Genesis watershapers, Riverflow® pumps
have enhanced swimming pools, lazy rivers and water features around
the world. As a Genesis sponsor, we have benefited from a range of
associations with designers, builders and engineers who insist on
Our Riverflow® propeller pumps carry NSF 50 certification and our suction sumps and grates are VGB compliant. Our system features infinite variable speed, wireless remote control, and a variety of return configurations. Current Systems Inc welcomes collaboration with pool professionals to achieve their watershaping goals.
DEL Ozone generators provide Advanced Sanitation Solutions in many applications where clean is critical. Residential and commercial ozone generator products with DEL engineering quality.
DEL has been first to market with a variety of UL, ANSI/NSF and EPA approved sanitation products, and it continuously drives innovation in ozone technology for both residential and commercial ozone generator products and services. All DEL products are based on tested and verified performance in real world settings where sanitation and disinfection is critical. With DEL Ozone sanitation systems reliability, safety and efficacy are assured.
Diamond Spas specializes in the fabrication of custom stainless steel
and copper spas, swimming pools, glass walled pools and spas, swim
spas, cold plunge pools, and water features.
All product is built to client specifications. Stainless steel and copper are incredibly durable, sanitary, and offer superb design flexibility. Both metals are an ideal choice for roof top pool and spa applications as metal weighs considerably less than traditional pool and spa materials. Since 1996 Diamond Spas has been shipping product to luxury homes and businesses worldwide. Diamond Spas looks forward to the opportunity to work with Genesis members. The possibilities are endless.
FlexCrete – Valcon Industries, Inc.
“If you use concrete, You need Flexcrete”. This statement sums up how important using Flexcrete for all your waterproofing projects is and will provide you a finish which you and your consumer will be proud to own. Flexcrete is a high strength, ready to use, polymer that may be used with our specially formulated Flexcrete Dry Compound. Our Flexcrete system improves the strength, flexibility, and superior bonding and adhesion to virtually any substrate. Negative edge pools, raised pools and spas, water walls to ponds. If these are your type of high end project, our project ready system is designed for you.
Built upon the solid roots of the Florim Group based
in Italy, Florim USA is committed to
continued technological innovation and to
producing timeless and sustainable porcelain prod-
Florim USA is one of the largest and most technologically advanced porcelain facilities in North America and has been owned by the Florim Group since 2000.
Hayward® Pool Products
At Hayward®, we’re more than just equipment. Our objective is to
make you and your customer’s pool experience worry and hassle-free—
both during installation and enjoyment. That’s why our equipment is
engineered to last, and work smart at keeping pools sparkling clean and
For over 80-years, we’ve been helping pool owners enjoy the pleasures of pool ownership by manufacturing cutting edge, technologically advanced pool equipment worldwide. We strive to ensure that all our products operate at maximum efficiency all season long. Whether you are trying to create the perfect backyard environment, or reduce operating and maintenance costs through the ease of wireless controls, Hayward is your single source solution.
Our products include a complete line of technologically advanced pumps, filters, heaters, heat pumps, automatic pool cleaners, lighting, controls and salt chlorine generators—high-quality components engineered to work together to keep pools at their best year after year.
Lunada Bay Tile
Lunada Bay Tile creates a broad selection of high temperature,
poured and annealed cast glass, mounted paper-faced and designed for
Inspired by the lifestyle and light of the Southern California coast, Lunada Bay reflects a distinct approach to experimentation, based on a design philosophy that blends traditional craftsmanship with modern influences. Our products emphasize simplicity, texture and color, and they are informed by specialized techniques that allow our artisans to create effects unlike any other source in our industry.
Miracote® products, by Crossfield Products Corp., provide Scientifically SuperiorTM technologies for plywood and concrete protection and restoration offering a complete line of protective coatings, waterproofing membranes and repair materials. Miracote applications restore concrete to "like new" appearance and provide enhanced visual interest through a wide range of available colors, textures and patterns. These environmentally friendly products are water-based, solvent-free and user friendly. The Miracote product line was created to meet the growing demand for materials designed to restore, protect and beautify concrete surfaces. Most of the materials in the Miracote product line are water-based, making them safe, easy to use and environmentally friendly. Typical Miracote applications include: concrete balconies, pool decks, parking decks, sidewalks, patios, driveways, atriums, lobbies, stucco and parapet walls.
Oceanside Glasstile is a world leader in the design and production of handcrafted glass tile, and is proud to serve on the TCNA board in the development of standardized installation methods for the tile industry. Our glass products are properly annealed making them freeze-thaw resistant and the ultimate solution for pool and water feature applications. With a range of sizes, colors and customization capabilities Oceanside Glasstile is the perfect choice for your next luxury feature. Our friendly, knowledgeable Customer Service and Technical Support teams matched with our world-class Art Glass Facility is accessible to all our customers and helps to ensure that your vision is successfully achieved.
Oceanside Glasstile was founded in 1992 with a boundless spirit of innovation, a fervor for the art of glass blowing and a new vision for the tile industry—creating luxury glass tile. Handmade in North America, Oceanside Glasstile recycles over 2 million lbs of post-consumer glass each year. Glass tile manufacturing is an art and a science. Unsophisticated or inferior manufacturing techniques typically result in product inconsistencies and defects. At Oceanside Glasstile we take pride in our ability to combine precision engineering with state-of-the-art technology and handmade artistry to create the highest quality glass tile in the industry.
Let us help you elevate your next project to one of luxurious sophistication with our hand made glass tile.
Paramount Pool & Spa Systems
Paramount Pool & Spa Systems evolved from a pool construction
heritage with a goal of making pool ownership the most carefree and
enjoyable experience possible. Founded and “Made in America” since
1964 Paramount is now the World’s #1 in-floor cleaning system company
and maintains an active R&D effort with an emphasis on automatic
cleaning, enhanced circulation and water sanitization. Our wide range
of products are sold worldwide through a network of authorized dealers
With a focus on quality, service and innovation Paramount is dedicated to providing products and services that provide builders some separators for their sales and marketing efforts. One way we do this is with Paramount Capital; a service through which dealers can offer a wide range of consumer pool financing options. Our Passport to Paradise program allows dealers to qualify annually for incentive trips to premier destinations around the world which is a way of thanking our dealers for their business and support.
AT PLEATCO, IT’S ALL ABOUT CONSTANT IMPROVEMENT
Good, successful companies stick with what they do best – and seek opportunities in the future. We’re not afraid to change... it’s what good companies do. You can’t fake this commitment to constant improvement and customer care. It’s not just a mantra either; it’s in our DNA. You can’t distill it all down to one idea or philosophy; it’s about quality, integrity, and doing what’s right across the board.
WaterShapes.com is a web portal that centralizes, organizes
and democratizes information having to do with the processes by
which water-containing vessels and their surroundings are designed,
engineered and constructed. It serves all visitors as a forum for
communication about how these environments and their amenities can
be assembled practically, properly and profitably.
WaterShapes.com is a constantly growing, constantly evolving resource offering access to practical information – a forum that leads professionals to the state of the art and the materials, tools and methods used to achieve ambitious results. Open to consumers, it also equips homeowners and property managers with information they need to ask the right questions as they aspire to own or improve their watershapes and aquatic environments.
WaterShapes.com is also host to the WaterShapes Professional Network, a new web service designed as a bridge between consumers who want access to information about watershapers and professionals who design and build with water as their chosen medium. To draw those users, WPN has done the work involved in producing high-level search results – something the network can do collectively much more efficiently than any individual site could hope to do.
Genesis Silver Sponsors
Aquastar Pool Products
A global leader in pool drain technologies, AquaStar offers over 36 different safety drain covers in 5 colors, providing compliance solutions for virtually any application. AquaStar understands your needs and is dedicated to inventing and manufacturing, made in the USA, pool products that give design professionals the freedom to focus on aesthetics. Let our patented innovations and know-how take the mystery out of VGB compliance and often overlooked, fittings-based hydraulic efficiency.
Custom Pool System offers a high performance hydraulic floor product utilizing cutting edge technology. We deliver the absolute best in movable pool floors, transforming your pool into an additional floor space in just minutes.
Unlike our competitors, we are proud to be a U.S. based company that offers unparalleled customized service to our clients. We oversee each project from beginning through finishing point. Our experienced team can design, specify and install your motorized pool floor while working together with your architect and pool construction company.
If you are looking to add sophistication, precision and convenience to your new outdoor space – Custom Pool Systems is the company for you.
Commercial Energy Specialists
Since 1983, Commercial Energy Specialists (CES), has provided "Service Supported Distribution" (SSD™) water treatment programs for thousands of institutional and commercial swimming pools, spas, water parks, water features, and industrial process water clients. Current clients include many cities, counties, school boards, universities, Disney World, major water parks, resorts, motels, and condos. Year after year, CES has been rated #1 among aquatic water treatment companies, by the top commercial equipment manufacturers in the industry.
Genesis Sponsor Frequently Asked Questions
Q: How can I become a sponsor?
A: Please contact the Genesis Corporate Office at 877.513.5800.
Q: Are there different levels of sponsorship and what are the fees?
A: Yes. We have three levels of sponsorship with varying fees and benefits. Please contact the Genesis Corporate Office at 877.513.5800 for current program information.
Q: Do any sponsors offer special programs to students?
A: Yes. Pleatco’s Perfect Poolguy/Gal program winner gets a $5,000 educational package from Genesis! See www.pleatco.com/poolguy.html for more information. Also, Zodiac has a scholarship program using the Club P incentive points. See premium.zodiacpoolsystems.com for more information.