AQUA is the top resource for retailers, builders and service tech professionals in the pool and spa industry. Every month, thousands of industry professionals turn to AQUA’s magazine and online articles as they make important business and purchasing decisions to run successful companies. In print and online, you’ll find a valuable mix of news, trends and product coverage.

Sign up for a FREE AQUA Magazine print subscription at aqmag.co/magazine.

New product releases:

Starting in 2020, AQUA began offering sponsored webinars. This new channel allows pool and spa industry professionals to learn from industry experts on the topics that matter most to them. AQUA Sponsored Webinars provide insightful and relevant content that will help attendees run the most efficient, effective and profitable businesses they can.

COVID-19 update:

Since our first issue during the COVID-19 pandemic was released, AQUA Magazine has also sent out our magazine digitally, letting subscribers know via email that the issue is available. With safer-at-home orders in place and many subscribers having their issue shipped to their business addresses, we wanted to make sure that readers didn’t miss out on the content.

Social media links:

Facebook: https://www.facebook.com/aquamagazine/
Pinterest: https://www.pinterest.com/aquamagazine/
Twitter: https://twitter.com/aquamagazine/
Instagram: https://www.instagram.com/aqua_magazine/

Scott Webb, Editor
22 E. Mifflin St., Suite 910
Madison, WI 53703
T: (800) 722-8764
www.aquamagazine.com

A global leader in pool drain technologies, AquaStar offers over 36 different safety drain covers in 5 colors, providing compliance solutions for virtually any application. AquaStar understands your needs and is dedicated to inventing and manufacturing, made in the USA, pool products that give design professionals the freedom to focus on aesthetics. Let our patented innovations and know-how take the mystery out of VGB compliance and often overlooked, fittings-based hydraulic efficiency.

Olaf Mjelde
2340 Palma Dr. #104
Ventura, CA 93003
T: (877) 768-2717
www.aquastarpoolproducts.com

Aquavations is a worldwide leader in advanced, pre-blended exposed aggregate coating systems for the modern swimming pool. Our mission is to develop dependable, pre-blended pool plaster systems using basic and advanced technology from years of experience and hands-on applications.

Robert Houghton
7751 SW 62 Avenue, Suite 100
South Miami, FL 33143
T: (352) 459-9024
www.aquavations.com

Basecrete is an all in one cementitious waterproofing and bondcoat; the only 2 step application process: One Vertical - One Horizontal Application, with No Densifying needed. Use Basecrete wherever waterproofing strength, power, and flexibility are needed or required. A proprietary blend with exceptional adhesion, resists most chemicals and corrosive agents, Basecrete waterproofs, protects, repairs and restores all water containment vessels and concrete structures or surfaces from deterioration due to water infiltration. Completely resistant to all chemicals in pool maintenance, Basecrete controls the drying and hydration of pool plaster. Basecrete’s goes on like butter, adheres to anything, provides exceptional impermeability, and flexibility. A 10-year limited warranty with technical and on-site training is available.

Vito Mariano
6148 Clark Center
Sarasota, FL 34238
T: (844) 207-1607
www.basecreteusa.com

Quality Pool Equipment for the Perfect Pool and Wellness Experience For over 100 years, Fluidra has been developing industry-leading products that afford our customers a better pool experience. Today, our products are the most innovative, easy-to-use and reliable pool and spa products on the market.

Professional-Grade Equipment

With a full line of pumps, filters, heaters, valves, lights, chlorinators, and water features, Jandy offers the complete package for any pool.

Premium Pool Cleaners

For more than 40 years, Polaris has been the top-selling pool cleaner in the world. This visionary class of pool cleaners has become the benchmark against which all others are measured.

Innovative Consumer Products

Renowned worldwide for quality and reliability, Fluidra is the leading supplier of innovative, user-friendly consumer pool and spa products including cleaners, sanitizers, and automation solutions.

Carolina Castaneda
2882 Whiptail Loop # 100
Carlsbad CA 92010
T: (800) 822-7933
www.fluidrausa.com

International Pool | Spa | Patio Expo™
The International Pool | Spa | Patio Expo (PSP Expo) is the leading event held in the United States serving all segments of the international pool, spa and outdoor living industries.

Drawing more than 10,000 professionals and 400 manufacturers globally each year, participants have the unique opportunity to connect outside their region with other residential and commercial pool and spa professionals who share the same mission. This marketplace cultivates a unique exchange of product knowledge, processes, and best practices and features over 100 educational sessions during the week. Above all, the PSP Expo is where the industry collaborates and establishes impactful relationships fostered by events like the Welcome Party, GENESIS® Family Reunion Dinner, and the PHTA WAVE Reception.

COVID-19 Update:

The PSP Expo team is continuing to closely monitor the developments of the Novel Coronavirus, COVID-19, through the advice of public health authorities. We wish to reassure our visitors, customers, and colleagues their health and safety is always the top priority.

At this time, there is no direct impact to the event. However, as this situation is continuing to evolve, we do have a contingency plan in place. Our attendees and exhibitors can be reassured PSP Expo is going ahead as planned. Registration will open this summer, and it’s entirely business as usual for this important industry event.

Ray Giovine, Group Director
PO Box 612128
Dallas, TX 75261-2128
T: (972) 536-6338
www.poolspapatio.com

The Master Pools Guild is a network of over 100 elite, custom residential and commercial pool builders from the United States, Canada, Guatemala, England, Spain, Australia, Costa Rica, Dominican Republic, India, United Arab Emirates, South Africa, and Mexico. The Master Pools Guild is the only group of its kind in the swimming pool and spa industry; membership is extended by invitationonly, thereby bringing together the industry’s brightest talent.

For over 50 years, the Master Pools Guild has harnessed the combined talents of its hand-selected members—all of whom have been chosen based on the merits of their innovative design style; high level of professionalism; ability to deliver superior-quality construction; scrupulous attention to detail; and appreciation for the importance of fostering strong working relationships with their customers, contractors and vendors.

In an effort to always keep abreast of the latest design trends and pool and spa technologies, Master Pools Guild members are committed to pursuing educational opportunities and adhering to the industry’s best practices. Additionally, one of the Guild’s strengths is its willingness to share information. Every spring and fall, members assemble to exchange ideas in a kind of industry think tank, where great minds put forth smart solutions.

Dick Covert
713 N. Courthouse Road, Suite 201
Richmond, VA 23236
T: (800) 392-3044
www.masterpoolsguild.com

Pentair Aquatic Systems is the world’s leading pool and spa equipment manufacturer. Pentair’s breakthrough products minimize maintenance and energy consumption and maximize comfort, convenience, and beauty to deliver the ultimate pool ownership experience.

Pentair is the only manufacturer from the pool industry to be recognized by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year,four years in row along with a Sustained Excellence Award for its continued leadership in protecting the environment through superior energy efficiency achievements.

Pentair is a proud sponsor of National Water Safety Month. In partnership with the APSP, this annual awareness campaign helps bring safe, enjoyable aquatic activities to the American public, from backyards to waterparks.

Pentair provides pool professionals with the very best in digital education and training tools like its virtual Pentair University and TechSmart™ Troubleshooting Tool and Pool IQ™ apps.

Large investments in digital media, coupled with in-store point-of-sale displays help highlight the efficiency and easy maintenance that pool owners and prospective owners can enjoy with new money-saving IntelliFlo® VSF, ambiance-enhancing IntelliBrite® and GloBrite® Colored LED Lighting, smartphone, Amazon Echo, Apple watch, wrist wearable devices and other mobile device compatible pool controls, plus automatic sanitizers/ chemical controllers.

Marcus Phillips
1620 Hawkins Ave
Sanford, NC 27330
T: (800) 693-0171
www.pentairpool.com

POOL AND SPA NEWS is the premier information source of hot product news, insightful marketing and management tips, and top-notch design ideas for professionals in the pool and spa industry. POOL AND SPA NEWS delivers award-winning content to pool builders, retailers and service techs that purchase, specify, and recommend products through its magazine, newsletters, website, data, custom marketing solutions and social media networks.

Melissa Sklenar
National Sales Manager
Hanley Wood
Pool & Spa News/Aquatics International
6420 Wilshire Blvd., Suite 200
Los Angeles, CA 90048
T: (323) 801-4927
www.poolspanews.com

At RMS Media Group, we’re reimagining luxury publishing. Our multichannel approach to luxury publishing — print, digital, social, and mobile — is revolutionizing how customers interact with brands.

RMS Media Group owns and represents a combination of online and offline publications, delivering powerful results through luxury publishing expertise. Our proprietary brands include leading lifestyle publications Luxury Pools + Outdoor Living and Ocean Home, as well as their digital counterparts, the Outdoor Living Showcase powered by GENESIS®, and a division of signature lifestyle events.Additionally, one of the Guild’s strengths is its willingness to share information. Every spring and fall, members assemble to exchange ideas in a kind of industry think tank, where great minds put forth smart solutions.

Melissa Gillespie
300 Brickstone Square, Suite 904
Andover, MA 01810
T: (978) 623-8020
www.luxurypools.com

When it comes to pool cleaning, circulation, and safety, A&A Manufacturing is the leading developer of innovative, time-saving products. Since 1982, we’ve delivered what pool professionals and owners want most—a safe, clean pool that requires virtually no effort to maintain.

Don McChesney
3750 West Indian School Road
Phoenix, AZ 85019
T: (800) 851-8492
www.aamfg.com

The American Shotcrete Association (ASA) is a non-profit organization of contractors, suppliers, manufacturers, designers, engineers, owners, and others with a common interest in advancing the use of shotcrete. Formed in 1998, ASA provides knowledge resources, qualification, certification, education, and leadership to increase the acceptance, quality, and safe practices of the shotcrete process. ASA also promotes excellence in shotcrete projects through our Annual Outstanding Shotcrete Projects Awards program, challenging the industry to excel and then celebrating and promoting our winners!

Charles Hanskat
25 Century Blvd, Suite 505
Nashville, TN 37214
T: (248) 963-0210
www.shotcrete.org

Superb customer service, quality products and a pleasure to do business with…That’s what you’ll hear from long time AquaCal AutoPilot, Inc. customers. We have been producing state-of-the-art AquaCal® pool/spa heat pumps since 1981, along with advanced AutoPilot® salt chlorine generators since 1979. Our effective MAAP pricing program protects our customers from Internet price cutters.

Team Horner Group is 100% employee owned and provides manufacturing, wholesale distribution, import and export services to the swimming pool industry worldwide! Other Team Horner™ brands include J.B. PVC Fittings , Lo-Chlor® Specialty Chemicals and StoneHardscapes natural stone pavers and veneer.

New Product Releases:

AquaCal® recently released the World’s Most Efficient swimming pool heat pump, the HeatWave SuperQuiet® Variable Speed unit. This advanced variable speed heat pump technology will automatically adjust its speed, precisely matching the heating demand to maximize efficiency. Also released was the PoolSync™ WiFi Controller that connects AquaCal® heat pumps to the internet and allows them to be controlled through the PoolSync™ app on a smartphone.

Social Media Links:

AquaCal Facebook: https://www.facebook.com/AquaCal/
AutoPilot Facebook: https://www.facebook.com/AutoPilot/
LinkedIn: https://www.linkedin.com/company/aquacal-autopilot

Bill Kent, Ph.D.
5755 Powerline Road
Ft. Lauderdale, FL 33309
T: (727) 823-5642
www.aquacal.com
www.autopilot.com

Aquamatic manufactures automatic swimming pool and energy saving cover systems. Utilizing all-fluid drive hydraulics, these systems are simple yet very robust.

The Hydramatic exceeds ASTM F1346-91 standards for safety and closure. The HydraLux is an automatic energy saving pool cover that utilizes extruded slats which can be cut to any converging shape. This cover is the most adaptable to virtually any pool design, and is ideal for zero edge applications.

Both covers achieve significant ROI (return on investment), by reducing consumption of electricity, water and chemical usage. Visit our website to see why designers and builders, when specifying and automatic pool cover, choose Aquamatic. Leading the industry since 1980.

Tom Dankel
200 Mayock Road
Gilroy, CA 95020
T: (408) 846-9274
www.aquamatic.com

The Aquatics Division of AQURON® Corporation was formed to address problematic conditions (including efflorescence and water migration) encountered by Pool Contractors in using pneumatically applied ready mix Shotcrete, dry mix Gunite, poured concrete, or natural stone surfaces. The “Aquron® Efflorescence system”, CPSP™ and MGS™, work together to virtually prevent all efflorescence, including the underlying damage to the embedded steel. The four flagship aquatics products effectively prevent water migration issues and more for the long-term purpose of maintaining both the structural integrity and beauty of waterscapes and pools. A small investment in the inclusion of Aquron® Aquatics products in the construction phase can prevent large losses in money, time and reputations. Call us to purchase products and to tap into our vast knowledge about technical issues.

Paul Syvrud
P.O. Box 758
Rockwall, TX 75087
T: (800) 342-4649
www.aquron.com

ClearWater Tech is a leading designer and manufacturer of ozone generation equipment for over 30 years, providing safe disinfection and the ultimate swimming experience for the pool and spa industry.

ClearWater Tech offers a family of turnkey corona discharge ozone systems that eliminate organic contaminants, bacteria, and viruses from residential and commercial swimming pools, spas, and water features.

Place your pool on the list of prestigious hotels and resorts, Olympic venues, and Hollywood celebrities, and share the secret to the most organic oxidizer on the planet to treat water, non-chemically, safely, and as natural as it gets.

Cameron Tapp
850 Capitolio Way
San Luis Obispo, CA 93401
T: (800) 262-0203
www.cwtozone.com

Pool, Spa and Bath professionals around the world depend on CMP. We are committed to quality products, exceptional customer service, and reliable supply.

If you are a spa designer, pool builder, bath manufacturer or retail store owner, you can depend on CMP products, service and support.

Because when the difference is in the details, everything matters®.

Susannah Cuebas
36 Herring Rd
Newnan, GA 30265
T: (800) 733-9060
www.c-m-p.com

Covertech – Grando pool cover was founded in 2000. Through its outstanding work Covertech – Grando has spread from the East Coast of New York through the US all the way to California. Covertech – Grando has won over 80 Awards in the category of “Residential Pool with Automatic Pool Covers” since then. Grando rigid-slat pool covers are the only slated pool cover which can be cut to exact rounding and are manufactured sealed in 4 stages within the slat chambers itself. Grando is the inventor of the rigid slated pool cover and has manufactured their pool cover since 1963 worldwide.

Torsten Heincke
18 Windmill Lane
Southampton, NY 11968
T: (631) 287-9495
www.poolcovertech.co

In the hands of skilled GENESIS® watershapers, Riverflow® pumps have current enhanced swimming pools, lazy rivers and water features around the world. As a GENESIS® sponsor, we have benefited from a range of associations with designers, builders and engineers who insist on excellence.

Our Riverflow® propeller pumps carry NSF 50 certification and our suction sumps and grates are VGB compliant. Our system features infinite variable speed, wireless remote control, and a variety of return configurations. Current Systems, Inc welcomes collaboration with pool professionals to achieve their watershaping goals.

Peter Davidson
1645 Donlon St Ste 104
Ventura, CA 93003
T: (866) 372-8886
www.current-systems.com

Phillip de Tournillon
1835 East Hallandale Blvd Ste 687
Hallandale Beach, FL 33009
T: (888) 443-4113
www.riverflowpumps.com

Since 1988, Endless Pools has installed tens of thousands of pools in over 100 countries. People of all ages and athletic abilities, from octogenarians to Olympians, turn to their Endless Pools for daily swimming, exercise, therapy, and fun.

The broad, deep, adjustable current produced by our custom 16" propeller creates the smoothest current available. Manufactured in the United States, our products meet the highest standards for safety, durability and quality.

Michael Sparacio
1601 Dutton Mill Rd
Aston, PA 19014
T: (888) 992-7946
www.endlesspools.com

“Waterproofing, The Cornerstone of Longevity and Permanence”is what Valcon Industries, LLC integrated product line is all about.Valcon products and systems can waterproof virtually any type of substrate under virtually any type of condition. FlexCrete’s superior polymers are the state of the art of the industry allowing FlexCrete to bond to almost any surface such as concrete, plaster, Styrofoam, fiberglass, glazed tile, wood and EPDM materials. This is verified by our recent ASTM Certified Independent Testing of which reveals FlexCretes’s superior performance under all types of conditions.

For suspended pools, negative edge pools, raised pools and spas, water walls, fountains, Koi ponds, and rock features etc., Valcon Industries, LLC has a bullet proof system for them all. Our products have thousands of applications rendering longevity and permanence to every project. Simplicity is the key and single source material supply is the answer to all your waterproofing needs. Site specific protocols and personal service to all our customers is our stock in trade.

When you want to stop unsightly efflorescence either before or after, Valcon Industries is here to help assure that those problems are a thing of the past. We have millions of square feet applied across the globe! Contact us to show you how together we can build projects that have the longevity and permanence you are looking for.

Peter Chin
6321 Porter Road, Suite 11
Sarasota, FL 34240
T: (866) 311-9737
www.valcon-industries.com

BEAUTIFUL GLASS AND STONE FOR WALLS AND SURFACES.

Build your paradise. Island Stone tile experts design and manufacture tile and wall cladding for residential and commercial spaces. Natural stone, glass and teak.

Paul Sepulveda
97 Hangar Way
Watsonville, CA 95076
T: (800) 371-0001
www.islandstone.com

Lunada Bay Tile creates a broad selection of high-temperature, poured and annealed cast glass, mounted paper-faced and designed for pool applications.

Inspired by the lifestyle and light of the Southern California coast, Lunada Bay Tile reflects a distinctive approach to experimentation, based on a design philosophy that blends traditional craftsmanship with modern influences. Our products reflect the way people want to live and what makes them feel good— and is informed by specialized techniques that allow our artisans to create effects unlike any other source in our industry. The outcome is an attitude for living well, a regard for quiet elegance, and the singular nature of objects that capture our attention. To learn more about Lunada Bay Tile, visit lunadabaytile.com.

Matthew Pike
1661 240th St
Harbor City, CA 90710
T: (310) 257-1300
www.lunadabaytile.com

Miracote offers a comprehensive array of waterproofing, restoration, repair and construction systems for pools, spas and pool decks. Each of our sealers, primers, membranes and decorative concrete overlay systems is a proven performer, with years of in-field applications and third-party testing behind it. Specifically engineered to hold up against mechanical wear and abrasion, impact, water immersion, UV rays and various climate conditions, our water proofing products are environmentally friendly and LEED compliant.

George Reedy
3000 E. Harcourt Street
Rancho Dominguez, CA 90221
T: (310) 886-9100
https://miracote.com/

Bellson Electric is a family-owned manufacturer and exporter/importer of a variety of products that lead the way in innovation and technology. Their PAL Lighting products are an enviable collection in pool lighting that is forever advancing beyond its time. The system is a superior product and competitively priced.

Raymond Thibault
3120 E Medina Rd
Tucson, AZ 85756
T: (866) 601-7411
www.pallightingusa.com/

AT PLEATCO, IT’S ALL ABOUT CONSTANT IMPROVEMENT

Good, successful companies stick with what they do best – and seek opportunities in the future. We’re not afraid to change... it’s what good companies do. You can’t fake this commitment to constant improvement and customer care. It’s not just a mantra either; it’s in our DNA. You can’t distill it all down to one idea or philosophy; it’s about quality, integrity, and doing what’s right across the board.
• QUALITY
• SERVICE
• INNOVATION
• PEOPLE

Battista Remati
28 Garvies Point Road
Glen Cove, NY 11542
T: (516) 609-0200
www.pleatco.com

Our goal is to teach through stories and experiences. It is a simple idea that can create a movement of people ready to look at an amazing industry from a different perspective. Join us in doing something different, something simple yet complex, something as obvious as sharing knowledge.

Greg Villafana and Tyler Rasmussen
7900 E Greenway Rd #103
Scottsdale, AZ 85260
www.poolchasers.com

WaterShapes.com is a web portal that centralizes, organizes and democratizes information having to do with the processes by which watercontaining vessels and their surroundings are designed, engineered and constructed. It serves all visitors as a forum for communication about how these environments and their amenities can be assembled practically, properly and profitably.

WaterShapes.com is a constantly growing, constantly evolving resource offering access to practical information – a forum that leads professionals to the state of the art and the materials, tools and methods used to achieve ambitious results. Open to consumers, it also equips homeowners and property managers with information they need to ask the right questions as they aspire to own or improve their watershapes and aquatic environments.

WaterShapes.com is also host to the WaterShapes Professional Network, a web service designed as a bridge between consumers who want access to information about watershapers and professionals who design and build with water as their chosen medium. To draw those users, WPN has done the work involved in producing high-level search results – something the network can do collectively much more efficiently than any individual site could hope to do.

Jim McCloskey
6119 Lockhurst Drive
Woodland Hills, CA 91367
T: (818) 715-9776
www.watershapes.com/

Since 1983, CES has provided “supply and support” water treatment programs for thousands of institutional and commercial swimming pools, spas, water parks, and water features throughout the state of Florida and the Caribbean. Programs are custom-tailored to each site and water treatment application. The programs consist of a combination of chemical treatment and filtration hardware, software, training, service, supplies, and on-going support.

CES is the Florida/Caribbean Master Distributor and factory service center for some of the finest and most popular water treatment equipment in the aquatic industry.These include: BECS Technology automated chemical treatment packages, Pooltank and Nemato Fully and Semi Automatic Filter Systems, EPD automated filter systems, Lonza Pulsar treatment packages, ChlorKing industrial-grade saline chlorinators, ETS industrial UV systems, Enduro robotic vacuums, and much more. Most CES packages are provided through an affordable monthly program and pay their own way out of savings in labor, chemicals, maintenance, and liability.

Remy Baker
952 Jupiter Park Lane, Suite 1
Jupiter, FL 33458-8958
T: (800) 940-1557
www.ceswaterquality.com

Beautiful tile can bring a space to life, and Murrine Mosaics curates design palettes to reflect your personal style in radiant colors and luminous finishes. We bring dreamy design aspirations down to earth through thoughtful products and approachable solutions.

Noe Steadly Cheriton
1661 240th St
Harbor City, CA 90710
T: (424) 316-2525
www.murrinemosaics.com

The originator of the aggregate pool finish, Pebble Technology International has been a driving force in the transformation of the pool building and remodeling industry since 1987. PebbleTec maintains its leading position with an unwavering reputation for high quality products, outstanding customer support and dedicated sales and technical teams.

Offering an expansive pool finish selection and four distinctive textures, PebbleTec finishes are stunning, long-lasting and create a wide range of water color.

PebbleTec’s Fire + Water products are designed to match the quality and luxury of each pool finish and come with a premium warranty and support. The line includes hammered copper and cast stone fire pits, fire & water, water, fire and planter bowls, as well as copper and stainless steel scuppers.

Having recently purchased the operations of Lightstreams Handcrafted Glass Tile, PebbleTec now exclusively offers a line of beautiful iridescent glass tiles that can be incorporated into any pool’s design.

With Pebble Technology products, you can truly create a beautiful outdoor environment.

Bob Haning
8435 N 90th St Suite 6
Scottsdale, AZ 85258
T: (800) 937-5058
www.pebbletec.com

S.R.Smith is the worldwide leader in residential and commercial pool deck equipment, lighting and access products. Since 1932, S.R.Smith has been committed to making the highest quality swimming pool products and providing industry-leading customer support.

S.R.Smith’s DEALER CENTRAL was designed exclusively for pool professionals as a central resource center where you can find:

• FREE marketing tools and lead-generation programs
• FREE installation resources such as our step-by-step tutorial videos
• Builder support programs such as our display program, rewards program, lighting test drive program and much more!
• FREE educational programs with certification opportunities
• MUCH MORE!

Stephanie Hartgraves
1017 SW Berg Parkway
Canby OR, 97013
T: (800) 824-4387
www.srsmith.com