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GENESIS® would like to thank the following sponsors for their support and generosity. We appreciate it and all that you do for the rest of our GENESIS® family. It is truly wonderful to work with a team of like-minded companies that put high standards of quality and ethics at the forefront of their business. Presenting, our Platinum Sponsors:
AQUA Magazine
AQUA is the top resource for retailers, builders and service tech professionals in the pool and spa industry. Every month, thousands of industry professionals turn to AQUA’s magazine and online articles as they make important business and purchasing decisions to run successful companies. In print and online, you’ll find a valuable mix of news, trends and product coverage.
Sign up for a FREE AQUA Magazine print subscription at aqmag.co/magazine.
New product releases:
Starting in 2020, AQUA began offering sponsored webinars. This new channel allows pool and spa industry professionals to learn from industry experts on the topics that matter most to them. AQUA Sponsored Webinars provide insightful and relevant content that will help attendees run the most efficient, effective and profitable businesses they can.
COVID-19 update:
Since our first issue during the COVID-19 pandemic was released, AQUA Magazine has also sent out our magazine digitally, letting subscribers know via email that the issue is available. With safer-at-home orders in place and many subscribers having their issue shipped to their business addresses, we wanted to make sure that readers didn’t miss out on the content.
Social media links:
Facebook: https://www.facebook.com/aquamagazine/
Pinterest: https://www.pinterest.com/aquamagazine/
Twitter: https://twitter.com/aquamagazine/
Instagram: https://www.instagram.com/aqua_magazine/
Scott Webb, Editor
22 E. Mifflin St., Suite 910
Madison, WI 53703
T: (800) 722-8764
www.aquamagazine.com
Aquastar Pool Products
A global leader in pool drain technologies, AquaStar offers over 36 different safety drain covers in 5 colors, providing compliance solutions for virtually any application. AquaStar understands your needs and is dedicated to inventing and manufacturing, made in the USA, pool products that give design professionals the freedom to focus on aesthetics. Let our patented innovations and know-how take the mystery out of VGB compliance and often overlooked, fittings-based hydraulic efficiency.
Olaf Mjelde
2340 Palma Dr. #104
Ventura, CA 93003
T: (877) 768-2717
www.aquastarpoolproducts.com
Aquavations (Consolidated Minerals)
Aquavations is a worldwide leader in advanced, pre-blended exposed aggregate coating systems for the modern swimming pool. Our mission is to develop dependable, pre-blended pool plaster systems using basic and advanced technology from years of experience and hands-on applications.
Robert Houghton
7751 SW 62 Avenue, Suite 100
South Miami, FL 33143
T: (352) 459-9024
www.aquavations.com
Basecrete
Basecrete is an all in one cementitious waterproofing and bondcoat; the only 2 step application process: One Vertical - One Horizontal Application, with No Densifying needed. Use Basecrete wherever waterproofing strength, power, and flexibility are needed or required. A proprietary blend with exceptional adhesion, resists most chemicals and corrosive agents, Basecrete waterproofs, protects, repairs and restores all water containment vessels and concrete structures or surfaces from deterioration due to water infiltration. Completely resistant to all chemicals in pool maintenance, Basecrete controls the drying and hydration of pool plaster. Basecrete’s goes on like butter, adheres to anything, provides exceptional impermeability, and flexibility. A 10-year limited warranty with technical and on-site training is available.
Vito Mariano
6148 Clark Center
Sarasota, FL 34238
T: (844) 207-1607
www.basecreteusa.com
Fluidra
Quality Pool Equipment for the Perfect Pool and Wellness Experience
For over 100 years, Fluidra has been developing industry-leading products that afford our customers a better pool experience. Today, our products are the most innovative, easy-to-use and reliable pool and spa products on the market.
Professional-Grade Equipment
With a full line of pumps, filters, heaters, valves, lights, chlorinators, and water features, Jandy offers the complete package for any pool.
Premium Pool Cleaners
For more than 40 years, Polaris has been the top-selling pool cleaner in the world. This visionary class of pool cleaners has become the benchmark against which all others are measured.
Innovative Consumer Products
Renowned worldwide for quality and reliability, Fluidra is the leading supplier of innovative, user-friendly consumer pool and spa products including cleaners, sanitizers, and automation solutions.
Carolina Castaneda
2882 Whiptail Loop # 100
Carlsbad CA 92010
T: (800) 822-7933
www.fluidrausa.com
International Pool | Spa | Patio Expo
International Pool | Spa | Patio Expo™
The International Pool | Spa | Patio Expo (PSP Expo) is the leading event held in the United States serving all segments of the international pool, spa and outdoor living industries.
Drawing more than 10,000 professionals and 400 manufacturers globally each year, participants have the unique opportunity to connect outside their region with other residential and commercial pool and spa professionals who share the same mission. This marketplace cultivates a unique exchange of product knowledge, processes, and best practices and features over 100 educational sessions during the week. Above all, the PSP Expo is where the industry collaborates and establishes impactful relationships fostered by events like the Welcome Party, GENESIS® Family Reunion Dinner, and the PHTA WAVE Reception.
COVID-19 Update:
The PSP Expo team is continuing to closely monitor the developments of the Novel Coronavirus, COVID-19, through the advice of public health authorities. We wish to reassure our visitors, customers, and colleagues their health and safety is always the top priority.
At this time, there is no direct impact to the event. However, as this situation is continuing to evolve, we do have a contingency plan in place. Our attendees and exhibitors can be reassured PSP Expo is going ahead as planned. Registration will open this summer, and it’s entirely business as usual for this important industry event.
Ray Giovine, Group Director
PO Box 612128
Dallas, TX 75261-2128
T: (972) 536-6338
www.poolspapatio.com
Master Pools Guild
The Master Pools Guild is a network of over 100 elite, custom residential and
commercial pool builders from the United States, Canada, Guatemala, England,
Spain, Australia, Costa Rica, Dominican Republic, India, United Arab Emirates,
South Africa, and Mexico. The Master Pools Guild is the only group of its kind
in the swimming pool and spa industry; membership is extended by invitation only,
thereby bringing together the industry’s brightest talent.
For over 50 years, the Master Pools Guild has harnessed the combined
talents of its hand-selected members—all of whom have been chosen based on
the merits of their innovative design style; high level of professionalism; ability
to deliver superior-quality construction; scrupulous attention to detail; and
appreciation for the importance of fostering strong working relationships with
their customers, contractors and vendors.
In an effort to always keep abreast of the latest design trends and pool and
spa technologies, Master Pools Guild members are committed to pursuing
educational opportunities and adhering to the industry’s best practices.
Additionally, one of the Guild’s strengths is its willingness to share information.
Every spring and fall, members assemble to exchange ideas in a kind of industry
think tank, where great minds put forth smart solutions.
Dick Covert
713 N. Courthouse Road, Suite 201
Richmond, VA 23236
T: (800) 392-3044
www.masterpoolsguild.com
Pentair Aquatic Systems
Pentair Aquatic Systems is the world’s leading pool and spa equipment manufacturer. Pentair’s
breakthrough products minimize maintenance and energy consumption and maximize comfort,
convenience, and beauty to deliver the ultimate pool ownership experience.
Pentair is the only manufacturer from the pool industry to be recognized by the U.S.
Environmental Protection Agency as an ENERGY STAR® Partner of the Year,four years in row along
with a Sustained Excellence Award for its continued leadership in protecting the environment
through superior energy efficiency achievements.
Pentair is a proud sponsor of National Water Safety Month. In partnership with the APSP, this
annual awareness campaign helps bring safe, enjoyable aquatic activities to the American public, from
backyards to waterparks.
Pentair provides pool professionals with the very best in digital education and training tools like
its virtual Pentair University and TechSmart™ Troubleshooting Tool and Pool IQ™ apps.
Large investments in digital media, coupled with in-store point-of-sale displays help highlight
the efficiency and easy maintenance that pool owners and prospective owners can enjoy with new
money-saving IntelliFlo® VSF, ambiance-enhancing IntelliBrite® and GloBrite®
Colored LED Lighting, smartphone, Amazon Echo, Apple watch, wrist wearable
devices and other mobile device compatible pool controls, plus automatic sanitizers/
chemical controllers.
Marcus Phillips
1620 Hawkins Ave
Sanford, NC 27330
T: (800) 693-0171
www.pentairpool.com
Pool and Spa News
POOL AND SPA NEWS is the premier information source of hot product news, insightful marketing and management tips, and top-notch design ideas for professionals in the pool and spa industry. POOL AND SPA NEWS delivers award-winning content to pool builders, retailers and service techs that purchase, specify, and recommend products through its magazine, newsletters, website, data, custom marketing solutions and social media networks.
Melissa Sklenar
National Sales Manager
Hanley Wood
Pool & Spa News/Aquatics International
6420 Wilshire Blvd., Suite 200
Los Angeles, CA 90048
T: (323) 801-4927
www.poolspanews.com
RMS Media Group
At RMS Media Group, we’re reimagining luxury publishing. Our
multichannel approach to luxury publishing — print, digital, social, and mobile
— is revolutionizing how customers interact with brands.
RMS Media Group owns and represents a combination of online and offline
publications, delivering powerful results through luxury publishing expertise.
Our proprietary brands include leading lifestyle publications Luxury Pools
+ Outdoor Living and Ocean Home, as well as their digital counterparts, the
Outdoor Living Showcase powered by GENESIS®, and a division of signature
lifestyle events.Additionally, one of the Guild’s strengths is its willingness to
share information. Every spring and fall, members assemble to exchange ideas in
a kind of industry think tank, where great minds put forth smart solutions.
Melissa Gillespie
300 Brickstone Square, Suite 904
Andover, MA 01810
T: (978) 623-8020
www.luxurypools.com
GENESIS® Gold Sponsors
A&A Manufacturing
When it comes to pool cleaning, circulation, and safety, A&A Manufacturing is the leading developer of innovative, time-saving products. Since 1982, we’ve delivered what pool professionals and owners want most—a safe, clean pool that requires virtually no effort to maintain.
Don McChesney
3750 West Indian School Road
Phoenix, AZ 85019
T: (800) 851-8492
www.aamfg.com
American Shotcrete Association (ASA)
The American Shotcrete Association (ASA) is a non-profit organization of contractors, suppliers, manufacturers, designers, engineers, owners, and others with a common interest in advancing the use of shotcrete. Formed in 1998, ASA provides knowledge resources, qualification, certification, education, and leadership to increase the acceptance, quality, and safe practices of the shotcrete process. ASA also promotes excellence in shotcrete projects through our Annual Outstanding Shotcrete Projects Awards program, challenging the industry to excel and then celebrating and promoting our winners!
Charles Hanskat
25 Century Blvd, Suite 505
Nashville, TN 37214
T: (248) 963-0210
www.shotcrete.org
AquaCal AutoPilot, Inc.
Superb customer service, quality products and a pleasure to do business with…That’s what you’ll hear from long time AquaCal AutoPilot, Inc. customers. We have been producing state-of-the-art AquaCal® pool/spa heat pumps since 1981, along with advanced AutoPilot® salt chlorine generators since 1979. Our effective MAAP pricing program protects our customers from Internet price cutters.
Team Horner Group is 100% employee owned and provides manufacturing, wholesale distribution, import and export services to the swimming pool industry worldwide! Other Team Horner™ brands include J.B. PVC Fittings , Lo-Chlor® Specialty Chemicals and StoneHardscapes natural stone pavers and veneer.
New Product Releases:
AquaCal® recently released the World’s Most Efficient swimming pool heat pump, the HeatWave SuperQuiet® Variable Speed unit. This advanced variable speed heat pump technology will automatically adjust its speed, precisely matching the heating demand to maximize efficiency.
Also released was the PoolSync™ WiFi Controller that connects AquaCal® heat pumps to the internet and allows them to be controlled through the PoolSync™ app on a smartphone.
Social Media Links:
AquaCal Facebook: https://www.facebook.com/AquaCal/
AutoPilot Facebook: https://www.facebook.com/AutoPilot/
LinkedIn: https://www.linkedin.com/company/aquacal-autopilot
Bill Kent, Ph.D.
5755 Powerline Road
Ft. Lauderdale, FL 33309
T: (727) 823-5642
www.aquacal.com
www.autopilot.com
Aquamatic Cover Systems
Aquamatic manufactures automatic swimming pool and energy saving cover
systems. Utilizing all-fluid drive hydraulics, these systems are simple yet very
robust.
The Hydramatic exceeds ASTM F1346-91 standards for safety and closure.
The HydraLux is an automatic energy saving pool cover that utilizes extruded
slats which can be cut to any converging shape. This cover is the most adaptable
to virtually any pool design, and is ideal for zero edge applications.
Both covers achieve significant ROI (return on investment), by reducing
consumption of electricity, water and chemical usage. Visit our website to see
why designers and builders, when specifying and automatic pool cover, choose
Aquamatic. Leading the industry since 1980.
Tom Dankel
200 Mayock Road
Gilroy, CA 95020
T: (408) 846-9274
www.aquamatic.com
Aquron Corporation
The Aquatics Division of AQURON® Corporation was formed to address problematic conditions (including efflorescence and water migration) encountered by Pool Contractors in using pneumatically applied ready mix Shotcrete, dry mix Gunite, poured concrete, or natural stone surfaces. The “Aquron® Efflorescence system”, CPSP™ and MGS™, work together to virtually prevent all efflorescence, including the underlying damage to the embedded steel. The four flagship aquatics products effectively prevent water migration issues and more for the long-term purpose of maintaining both the structural integrity and beauty of waterscapes and pools. A small investment in the inclusion of Aquron® Aquatics products in the construction phase can prevent large losses in money, time and reputations. Call us to purchase products and to tap into our vast knowledge about technical issues.
Paul Syvrud
P.O. Box 758
Rockwall, TX 75087
T: (800) 342-4649
www.aquron.com
ClearWater Tech Ozone Systems
ClearWater Tech is a leading
designer and manufacturer of ozone
generation equipment for over 30
years, providing safe disinfection
and the ultimate swimming
experience for the pool and spa
industry.
ClearWater Tech offers a family
of turnkey corona discharge ozone
systems that eliminate organic
contaminants, bacteria, and viruses
from residential and commercial
swimming pools, spas, and water
features.
Place your pool on the list of prestigious hotels and resorts, Olympic venues,
and Hollywood celebrities, and share the secret to the most organic oxidizer on
the planet to treat water, non-chemically, safely, and as natural as it gets.
Cameron Tapp
850 Capitolio Way
San Luis Obispo, CA 93401
T: (800) 262-0203
www.cwtozone.com
CMP POOL, SPA & BATH PRODUCTS
Pool, Spa and Bath professionals around the world depend on CMP. We are committed to quality products, exceptional customer service, and reliable supply.
If you are a spa designer, pool builder, bath manufacturer or retail store owner, you can depend on CMP products, service and support.
Because when the difference is in the details, everything matters®.
Susannah Cuebas
36 Herring Rd
Newnan, GA 30265
T: (800) 733-9060
www.c-m-p.com
Current Systems, Inc.
Riverflow Pumps by Current Systems is a computer-controlled, high volume water & liquid pumping system. Water & liquid can be drawn from the pool through flush-mounted safety grates and returned back to the pool through our flush-mounted outlet moving more than 5,000/ minute. The current is engineered to provide "the better" current for commercial and residential lazy rivers, swim resistance, and adventure pools. The pool is not included.
Peter Davidson
1645 Donlon St Ste 104
Ventura, CA 93003
T: (866) 372-8886
www.current-systems.com
Phillip de Tournillon
1835 East Hallandale Blvd Ste 687
Hallandale Beach, FL 33009
T: (888) 443-4113
www.riverflowpumps.com
FlexCrete – Valcon Industries, Inc.
“Waterproofing, The Cornerstone of Longevity and Permanence”is what
Valcon Industries, LLC integrated product line is all about.Valcon products and
systems can waterproof virtually any type of substrate under virtually any type
of condition. FlexCrete’s superior polymers are the state of the art of the industry
allowing FlexCrete to bond to almost any surface such as concrete, plaster, Styrofoam,
fiberglass, glazed tile, wood and EPDM materials. This is verified by our
recent ASTM Certified Independent Testing of which reveals FlexCretes’s superior
performance under all types of conditions.
For suspended pools, negative edge pools, raised pools and spas, water
walls, fountains, Koi ponds, and rock features etc., Valcon Industries, LLC has
a bullet proof system for them all. Our products have thousands of applications
rendering longevity and permanence to every project. Simplicity is the key and
single source material supply is the answer to all your waterproofing needs. Site
specific protocols and personal service to all our customers is our stock in trade.
When you want to stop unsightly efflorescence either before or after, Valcon
Industries is here to help assure that those problems are a thing of the past. We
have millions of square feet applied across the globe! Contact us to show you
how together we can build projects that have the longevity and permanence you
are looking for.
Peter Chin
6321 Porter Road, Suite 11
Sarasota, FL 34240
T: (866) 311-9737
www.valcon-industries.com
Island Stone
BEAUTIFUL GLASS AND STONE FOR WALLS AND SURFACES.
Island Stone is your international, supplier-direct tile partner headquartered in California since 1997. We design, manufacture and supply over 3,000 tons of stone, glass and timber tile each year to showrooms across the globe. Our team is available to talk through product specification needs for interior design and architectural projects. Our in-house product experts can assist you with technical product questions to help ensure that your project turns out the way you envisioned.
Social Media Links:
Instagram: https://www.instagram.com/island_stone/
Facebook: https://www.facebook.com/islandstonetile/
Twitter: https://twitter.com/IslandStone_US
LinkedIn: https://www.linkedin.com/company/islandstonetile
Pinterest: https://www.pinterest.com/islandstone/
Houzz: https://www.houzz.com/island-stone
Paul Sepulveda
97 Hangar Way
Watsonville, CA 95076
T: (800) 371-0001
www.islandstone.com
Latham Pool Products
Latham is the largest manufacturer of fabricated pools in the world with over six decades of experience at the center of the backyard lifestyle. Every day, families in North America, Europe and Australia enjoy the Latham pool experience. And each year, thousands more join them.
Latham is an established provider with a proven history of quality and customer satisfaction. When it comes to quality, selection, simplicity and support, Latham is The Pool Company.
Michelle Zollinger
6930 Gettysburg Pike
Fort Wayne, Indiana 46804
T: (260) 639-2211
www.lathampool.com
Lunada Bay Tile
Lunada Bay Tile creates a broad selection of high-temperature, poured and
annealed cast glass, mounted paper-faced and designed for pool applications.
Inspired by the lifestyle and light of the Southern California coast, Lunada
Bay Tile reflects a distinctive approach to experimentation, based on a design
philosophy that blends traditional craftsmanship with modern influences. Our
products reflect the way people want to live and what makes them feel good—
and is informed by specialized techniques that allow our artisans to create effects
unlike any other source in our industry. The outcome is an attitude for living
well, a regard for quiet elegance, and the singular nature of objects that capture
our attention. To learn more about Lunada Bay Tile, visit lunadabaytile.com.
Matthew Pike
1661 240th St
Harbor City, CA 90710
T: (310) 257-1300
www.lunadabaytile.com
Miracote
Miracote offers a comprehensive array of waterproofing, restoration, repair and construction systems for pools, spas and pool decks. Each of our sealers, primers, membranes and decorative concrete overlay systems is a proven performer, with years of in-field applications and third-party testing behind it. Specifically engineered to hold up against mechanical wear and abrasion, impact, water immersion, UV rays and various climate conditions, our water proofing products are environmentally friendly and LEED compliant.
George Reedy
3000 E. Harcourt Street
Rancho Dominguez, CA 90221
T: (310) 886-9100
https://miracote.com/
PAL Lighting USA
Bellson Electric is a family-owned manufacturer and exporter/importer of a variety of products that lead the way in innovation and technology. Their PAL Lighting products are an enviable collection in pool lighting that is forever advancing beyond its time. The system is a superior product and competitively priced.
Raymond Thibault
3120 E Medina Rd
Tucson, AZ 85756
T: (866) 601-7411
www.pallightingusa.com/
Pleatco, Inc.
AT PLEATCO, IT’S ALL ABOUT CONSTANT IMPROVEMENT
Good, successful companies stick with what they do best – and seek
opportunities in the future. We’re not afraid to change... it’s what good
companies do. You can’t fake this commitment to constant improvement and
customer care. It’s not just a mantra either; it’s in our DNA. You can’t distill it all
down to one idea or philosophy; it’s about quality, integrity, and doing what’s
right across the board.
• QUALITY
• SERVICE
• INNOVATION
• PEOPLE
Battista Remati
28 Garvies Point Road
Glen Cove, NY 11542
T: (516) 609-0200
www.pleatco.com
Pool Chasers
Our goal is to teach through stories and experiences. It is a simple idea that can create a movement of people ready to look at an amazing industry from a different perspective. Join us in doing something different, something simple yet complex, something as obvious as sharing knowledge.
Greg Villafana and Tyler Rasmussen
7900 E Greenway Rd #103
Scottsdale, AZ 85260
www.poolchasers.com
GENESIS® Silver Sponsors
Commercial Energy Specialists
Since 1983, CES has provided “supply and support” water treatment
programs for thousands of institutional and commercial swimming pools,
spas, water parks, and water features throughout the state of Florida and the
Caribbean. Programs are custom-tailored to each site and water treatment
application. The programs consist of a combination of chemical treatment and
filtration hardware, software, training, service, supplies, and on-going support.
CES is the Florida/Caribbean Master Distributor and factory service center
for some of the finest and most popular water treatment equipment in the
aquatic industry.These include: BECS Technology automated chemical treatment
packages, Pooltank and Nemato Fully and Semi Automatic Filter Systems,
EPD automated filter systems, Lonza Pulsar treatment packages, ChlorKing
industrial-grade saline chlorinators, ETS industrial UV systems, Enduro
robotic vacuums, and much more. Most CES packages are provided through
an affordable monthly program and pay their own way out of savings in labor,
chemicals, maintenance, and liability.
Remy Baker
952 Jupiter Park Lane, Suite 1
Jupiter, FL 33458-8958
T: (800) 940-1557
www.ceswaterquality.com
EVOSUS Software
EVOSUS has developed LOU cloud ERP business software built specifically for the pool & hot tub industry. The EVOSUS team has taken 19 years of best practices with 500 businesses to create business software that is 100% cloud and 100% awesome. LOU spans Retail – Service – Inventory - Route Optimization – Scheduling – Reporting and Financials that integrate with QuickBooks Online. EVOSUS is also proud to be a Pool & Hot Tub Alliance Strategic Partner.
Find out more today at evosus.com/lou.
Social Media Links:
LinkedIn: linkedin.com/company/evosus
Facebook: https://www.facebook.com/evosussoftware
Twitter: https://twitter.com/Evosus
YouTube: youtube.com/user/EvosusSoftware
Dan McManus
7414 NE Hazel Dell Avenue
Suite #100
Vancouver WA 98665
T: (360) 735-9510
www.evosus.com/lou
Murrine Mosaics
Beautiful tile can bring a space to life, and Murrine Mosaics curates design palettes to reflect your personal style in radiant colors and luminous finishes. We bring dreamy design aspirations down to earth through thoughtful products and approachable solutions.
Noe Steadly Cheriton
1661 240th St
Harbor City, CA 90710
T: (424) 316-2525
www.murrinemosaics.com
Pebble Technology International
The originator of the aggregate pool finish, Pebble Technology International has been a driving force in the transformation of the pool building and remodeling industry since 1987. PebbleTec maintains its leading position with an unwavering reputation for high quality products, outstanding customer support and dedicated sales and technical teams.
Offering an expansive pool finish selection and four distinctive textures, PebbleTec finishes are stunning, long-lasting and create a wide range of water color.
PebbleTec’s Fire + Water products are designed to match the quality and luxury of each pool finish and come with a premium warranty and support. The line includes hammered copper and cast stone fire pits, fire & water, water, fire and planter bowls, as well as copper and stainless steel scuppers.
Having recently purchased the operations of Lightstreams Handcrafted Glass Tile, PebbleTec now exclusively offers a line of beautiful iridescent glass tiles that can be incorporated into any pool’s design.
With Pebble Technology products, you can truly create a beautiful outdoor environment.
Bob Haning
8435 N 90th St Suite 6
Scottsdale, AZ 85258
T: (800) 937-5058
www.pebbletec.com
S.R.Smith, LLC
S.R.Smith is the worldwide leader in residential and commercial pool deck equipment, lighting and access products. Since 1932, S.R.Smith has been committed to making the highest quality swimming pool products and providing industry-leading customer support.
S.R.Smith’s DEALER CENTRAL was designed exclusively for pool professionals as a central resource center where you can find:
- FREE marketing tools and lead-generation programs
- FREE installation resources such as our step-by-step tutorial videos
- Builder support programs such as our display program, rewards program, lighting test drive program and much more!
- FREE educational programs with certification opportunities
- MUCH MORE!
“Get Back in the Backyard!” – National Advertising Campaign Underway Celebrating the Backyard/Pool Experience During Challenging Times Our annual consumer campaign is underway! This year we are focused on helping stuck at home pool owners and their families get back to living in their backyards. Our Back in the Backyard campaign urges consumers to spend more time outside in their own space. The campaign messaging is positive, interactive and action-oriented with a focus on real-life activities around the pool and in the backyard.
Followers are encouraged to share photos, challenges and real-time moments from their own backyard experience. We encourage S.R.Smith partners and customers to join us on their favorite social platform and contribute to the experience. We are all in this together and this campaign will help drive virtual socializing at a time when real human connection is in short supply. As an extension of the Back in the Backyard campaign, you will see digital ads designed to create awareness of S.R.Smith and our product offerings. The ultimate goal is to connect these pool owners with pool professionals through our Dealer Locator so be sure your information is up to date and you are getting found by the 40,000+ homeowners that are looking for your help!
COVID-19 Updates:
S.R.Smith has taken all essential pre-cautionary actions to protect our employees and partners during these challenging times while maintaining the highest level of industry and trade support possible. Marketing and Customer Service teams are working from the safety of their homes and we are proudly still able to manufacturer all essential pool products such as A.D.A. Lifts and other access equipment in addition to all other residential and commercial products.
COVID-19 updates are being sent every Monday to our channel partners. These updates outline any potential lead-time changes so that we can ensure all customer expectations are being properly managed. For the latest COVID-19 updates please visit: https://srsmith.com/en-us/news/
Social Media Links:
Facebook: https://www.facebook.com/srsmithpools/
Twitter: https://twitter.com/srsmithllc
YouTube: https://www.youtube.com/user/SRSmithLLC
Instagram: https://www.instagram.com/srsmithpools/
LinkedIn: https://www.linkedin.com/company/s.r.-smith/?viewAsMember=true
Stephanie Hartgraves
1017 SW Berg Parkway
Canby OR, 97013
T: (800) 824-4387
www.srsmith.com
GENESIS® Sponsorship Tiers
Looking to reach potential customers, engage clientele, assist in providing the highest quality of education in the industry? Join the GENESIS® family.
PLATINUM

- 10% discount for your customers that are referred and endorsed by you that attend a GENESIS® Educational program
- Option to have an annual company and/or product review given by a committee of SWD Masters
- Company information, brochures, or other materials distributed at events
- Full page listing in the annual Genesis University® Catalog
- Use of the GENESIS® mailing list
- Two tickets to our annual Family Reunion and Winemaker Dinner with an option to purchase up to eight additional tickets at $170.00 each ($25.00 off)
- Acknowledgement on the GENESIS® website and links to your company’s website
- Acknowledgment at the GENESIS® Schools and Educational programs
- Acknowledgment on GENESIS® signage
- Attend educational events at Sponsor rate
- Acknowledgment on GENESIS® social media and posts throughout the year
- Sponsorship announcement in monthly GENESIS® E-news
- Acknowledgement in GENESIS® advertising in marketing/industry publications
GOLD

- Half Page listing in annual Genesis University™ Catalog
- Use of the GENESIS® mailing list
- 5% discount for your customers that are referred and endorsed by you that attend a GENESIS® Educational program
- Two tickets to our annual Family Reunion and Winemaker Dinner with an option to purchase up to eight additional tickets at $170.00 each ($25.00 off)
- Acknowledgement on the GENESIS® website and links to your company’s website
- Acknowledgment at the GENESIS® Schools and Educational programs
- Acknowledgment on GENESIS® signage
- Attend educational events at Sponsor rate
- Acknowledgment on GENESIS® social media and posts throughout the year
- Sponsorship announcement in monthly GENESIS® E-news
- Acknowledgement in GENESIS® advertising in marketing/industry publications
SILVER

- Acknowledgement on the GENESIS® website and links to your company’s website
- Acknowledgment at the GENESIS® Schools and Educational programs
- Acknowledgment on GENESIS® signage
- Attend educational events at Sponsor rate
- Acknowledgment on GENESIS® social media and posts throughout the year
- One-third page listing in the annual Genesis University™ Catalog
- Sponsorship announcement in monthly GENESIS® E-news
- Acknowledgement in GENESIS® advertising in marketing/industry publications