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GENESIS® would like to thank the following sponsors for their support and generosity. We appreciate it and all that you do for the rest of our GENESIS® family. It is truly wonderful to work with a team of like-minded companies that put high standards of quality and ethics at the forefront of their business. Presenting, our Platinum Sponsors:

AQUA Magazine

Online and in print, AQUA unites the spa & pool industry to connect you to the latest trends and newest product innovations that help propel you forward. With more than 15,000 industry professionals who receive AQUA monthly, to the 30,000+ monthly visitors to aquamagazine.com, we are your trusted industry connection.

Sign up for a FREE print or digital subscription at aquamagazine.com.


Scott Webb
22 E. Mifflin St., Suite 910
Madison, WI 53703
T: (800) 722-8764
www.aquamagazine.com

AQUA Magazine

AquaCal / AutoPilot

AquaCal AutoPilot, Inc. is part of the Team HornerTM family, a leader in the swimming pool business since 1969. CEO, Bill Kent, Ph.D., has built the global Team to cover all facets of the swimming pool industry from manufacturing equipment and specialty chemicals to global wholesale distribution. His goal has always been to keep Team HornerTM “Green and Growing” and to offer state-ofthe- art equipment to the pool trade. We offer a wide breadth of product line in both the heat pump and salt chlorine generator categories.

Other brand names we offer include Lion Pool Products® (telescopic poles), AquaClean Robotic Cleaners, J.B. Fittings and Lo-Chlor® Specialty Chemicals.


Bill Kent, Ph.D.
5755 Powerline Road
Ft. Lauderdale, FL 33309
T: (727) 823-5642
www.aquacal.com
www.autopilot.com

AquaCal
AutoPilot

Aquavations

Aquavations is a worldwide leader in advanced, pre-blended exposed aggregate coating systems for the modern swimming pool. Our mission is to develop dependable, pre-blended pool plaster systems using basic and advanced technology from years of experience and hands-on applications.


Tim Wills
7751 SW 62 Avenue, Suite 100
South Miami, FL 33143
T: (305) 877-2089
www.aquavations.com

Aquavations

Basecrete

Basecrete is an all in one cementitious waterproofing and bondcoat; the only 2 step application process: One Vertical - One Horizontal Application, with No Densifying needed. Use Basecrete wherever waterproofing strength, power, and flexibility are needed or required. A proprietary blend with exceptional adhesion, resists most chemicals and corrosive agents, Basecrete waterproofs, protects, repairs and restores all water containment vessels and concrete structures or surfaces from deterioration due to water infiltration. Completely resistant to all chemicals in pool maintenance, Basecrete controls the drying and hydration of pool plaster. Basecrete’s goes on like butter, adheres to anything, provides exceptional impermeability, and flexibility. A 10-year limited warranty with technical and on-site training is available.


Vito Mariano
6148 Clark Center
Sarasota, FL 34238
T: (844) 207-1607
www.basecreteusa.com

Basecrete

Bradford Products

Bradford Products is a leading manufacturer of stainless steel pools, hot tubs, and water features.

The leak-proof nature of a welded stainless steel shell, make these products perfectly suited for elevated installations. They provide the longevity and durability that one expects from stainless steel, coupled with high quality craftsmanship. Primarily clad with ceramic or glass mosaic tile, Bradford combines beauty with form and function to create elegant custom products. Bradford’s 25-year warranty against leakage of the shells, is unsurpassed in the custom pool and hot tub industry.

Bradford is known for its highly visible work in the USA and around the world in both commercial and residential sectors. Our innovative engineering, design/build capabilities, and stainless steel fabrication prowess, is unparalleled within the highly specialized aquatics arena. Bradford pools and hot tubs are featured at Miami’s Brickell City Center, Nassau’s Albany Marina, Resorts World in Bimini and luxury homes throughout the United States. Our products embody contemporary designs, often integrating acrylic viewing windows, vanishing edges, waterfalls and other stunning water features.


Paul Greenman
2101 Enterprise Drive
Leland, NC 28451
T: (910) 202-5243
www.bradfordproducts.com

Fire By Design Remote Control Fire

International Pool | Spa | Patio Expo

The International Pool | Spa | Patio Expo (PSP) is the North America’s premier exposition for the pool, spa, and outdoor living industries. The event brings together commercial and residential builders, retailers, service companies, designers, and landscape architects for education, business, and networking.

The exposition, which spans over 138,000 sq. ft., features 525 manufacturers and suppliers. At the exposition, attendees are given the unique opportunity meet face-to-face with these vendors and compare hundreds of products.

At the forefront of the exposition is the solution to the industry’s need for industry education. A world-class education program is comprised of over 250 hours. Sessions are offered in the following tracks: Builder, Retail, Commercial, Service, Outdoor Living, and General Business. PSP Expo works with industry associations including GENESIS®, the National Swimming Pool Foundation® (NSPF®), the Association of Pool & Spa Professionals (APSP), the American Shotcrete Association (ASA), and the National Plasterers Council (NPC) to offer several specialty education and certification programs.

The PSP Expo is also considered a gathering point for the industry. Several networking events are offered including the opening night Welcome Party, the GENESIS® Family Reunion & Winemaker Dinner, APSP Wave Reception, and more.

Rebranded in 2008, the show is made up of the former Int’l Pool & Spa Expo, Backyard Living Expo and AQUA Shows. Formerly owned by APSP, the show was sold to Hanley Wood Exhibitions in February 2001. Hanley Wood Exhibitions was acquired by Informa Exhibitions U.S. in December 2014. The official show sponsor is APSP; the official show publication is Pool & Spa News; and the official show endorser is GENESIS®. The Expo is ranked position #146 on the 2016 TSNN 250 US Trade Shows list.


Tracy Garcia, CEM
PO Box 612128
Dallas, TX 75261-2128
T: (972) 536-6350
www.poolspapatio.com

Int’l Pool | Spa | Patio Expo

Master Pools Guild

The Master Pools Guild is a network of over 100 elite, custom residential and commercial pool builders from the United States, Canada, Guatemala, England, Spain, Australia, Costa Rica, Dominican Republic, India, United Arab Emirates, South Africa, and Mexico. The Master Pools Guild is the only group of its kind in the swimming pool and spa industry; membership is extended by invitationonly, thereby bringing together the industry’s brightest talent.

For over 50 years, the Master Pools Guild has harnessed the combined talents of its hand-selected members—all of whom have been chosen based on the merits of their innovative design style; high level of professionalism; ability to deliver superior-quality construction; scrupulous attention to detail; and appreciation for the importance of fostering strong working relationships with their customers, contractors and vendors.

In an effort to always keep abreast of the latest design trends and pool and spa technologies, Master Pools Guild members are committed to pursuing educational opportunities and adhering to the industry’s best practices. Additionally, one of the Guild’s strengths is its willingness to share information. Every spring and fall, members assemble to exchange ideas in a kind of industry think tank, where great minds put forth smart solutions.


Dick Covert
713 N. Courthouse Road, Suite 201
Richmond, VA 23236
T: (800) 392-3044
www.masterpoolsguild.com

Master Pools Guild Custom Swimming Pool Design and Luxury Pools

Pebble Technology International

A reputation for excellence, integrity and support. Since 1987, Pebble Technology International (PTI) has been a driving force in the transformation of the pool building and remodeling industry. PTI maintains its leading position with an unwavering reputation for high quality products, outstanding customer support and dedicated sales and technical teams. With over 25 years of history, it is no surprise that the brand is recognized by so many.

With our expansive color selection, offered in 5 distinctive textures, our finishes allow you to achieve a wide range of water color tones. Further customize your finish by adding one or our many pool finish enhancements or incorporate unique glass tiles from our Finishing Touches Tile Collection. With Pebble Technology products, you can truly create a beautiful outdoor environment.

PebbleTec® is the ORIGINAL aggregate pool finish that delivers enduring elegance and durability. It is a perfect choice for those desiring a more natural environment for their pool and spa. An earthy textured finish comprised of the largest pebbles in our product offering. Offers a durable, non-slip and stain-resistant surface.

Our most popular finish is PebbleSheen® which provides the same natural beauty and inherent qualities as the original PebbleTec pool finish but with a more refined texture. Offers a durable, non-slip and stain-resistant surface.

Made from our smallest natural pebbles, PebbleFina® delivers the smoothest aggregate finish available. This exclusive product line is enriched with additives that provide superior strength and long-lasting durability over a traditional pool finish. Our unique technology provides increased density and resistance to etching caused by fluctuations in water chemistry.

PebbleBrilliance™ is our newest finish. It is a blend of vibrant glass beads and natural stone aggregate. The stunning beauty of the glass beads creates an infusion of color delivering a captivating finish and uniquely brilliant water color. Offers long-lasting durability with a lavish texture.

BeadCrete® is an elegant glass bead pool finish that offers a three-dimensional reflective effect. Its exquisite briliance creates a crystal-like effect in the water with superior water clarity. Comprised of smooth glass beads. Offers a luxurious texture with an exceptional resistant surface.

Fire + Water Elements is a line of handcrafted hammered copper fire, water, fire & water bowls and fire pits add an element of luxury to an outdoor living space turning it into something exceptional.


Bob Haning
15540 North 77th Street
Scottsdale, AZ 85260
T: (480) 948-5058
www.pebbletec.com

Pebble Technology International

Pentair Aquatic Systems

Pentair Aquatic Systems is the world’s leading pool and spa equipment manufacturer. Pentair’s breakthrough products minimize maintenance and energy consumption and maximize comfort, convenience, and beauty to deliver the ultimate pool ownership experience.

Pentair is the only manufacturer from the pool industry to be recognized by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year,four years in row along with a Sustained Excellence Award for its continued leadership in protecting the environment through superior energy efficiency achievements.

Pentair is a proud sponsor of National Water Safety Month. In partnership with the APSP, this annual awareness campaign helps bring safe, enjoyable aquatic activities to the American public, from backyards to waterparks.

Pentair provides pool professionals with the very best in digital education and training tools like its virtual Pentair University and TechSmart™ Troubleshooting Tool and Pool IQ™ apps.

Large investments in digital media, coupled with in-store point-of-sale displays help highlight the efficiency and easy maintenance that pool owners and prospective owners can enjoy with new money-saving IntelliFlo® VSF, ambiance-enhancing IntelliBrite® and GloBrite® Colored LED Lighting, smartphone, Amazon Echo, Apple watch, wrist wearable devices and other mobile device compatible pool controls, plus automatic sanitizers/ chemical controllers.


Marcus Phillips
1620 Hawkins Ave
Sanford, NC 27330
T: (800) 693-0171
www.pentairpool.com

Pentair Aquatic Systems

Pool and Spa News

POOL AND SPA NEWS is the premier information source of hot product news, insightful marketing and management tips, and top-notch design ideas for professionals in the pool and spa industry. POOL AND SPA NEWS delivers award-winning content to pool builders, retailers and service techs that purchase, specify, and recommend products through its magazine, newsletters, website, data, custom marketing solutions and social media networks.


Ray Giovine, Vice President, Sales
Joanne McClain, Editor-in-Chief
6222 Wilshire Blvd., Suite 600
Los Angeles, CA 90048
T: (323) 801-4972
www.poolspanews.com

Pool and Spa News

RMS Media Group

At RMS Media Group, we’re reimagining luxury publishing. Our multichannel approach to luxury publishing — print, digital, social, and mobile — is revolutionizing how customers interact with brands.

RMS Media Group owns and represents a combination of online and offline publications, delivering powerful results through luxury publishing expertise. Our proprietary brands include leading lifestyle publications Luxury Pools + Outdoor Living and Ocean Home, as well as their digital counterparts, the Outdoor Living Showcase powered by GENESIS®, and a division of signature lifestyle events.Additionally, one of the Guild’s strengths is its willingness to share information. Every spring and fall, members assemble to exchange ideas in a kind of industry think tank, where great minds put forth smart solutions.


Melissa Gillespie
300 Brickstone Square, Suite 904
Andover, MA 01810
T: (978) 623-8020
www.luxurypools.com

RMS Media Group Inc.

Zodiac Pool Systems, Inc.

Zodiac Pool Systems, Inc. is a leading global manufacturer of pool and spa products. Applying more than 100 years of innovation excellence to product engineering, we develop some of the world’s leading solutions for the most technologically advanced and energy-efficient swimming pools and spas. Zodiac is fully invested in the relationships with pool builders, retailers, and service companies. With value-added programs and resources, best-in-class products, and industry leading dealer loyalty programs, Zodiac has become the provider of choice for countless pool users and dealers worldwide. Zodiac delivers quality-designed products under the leading brands of:

Jandy®. Premium Professional-Grade Equipment

Jandy Pro Series manufactures an integrated system of pool and spa products and enjoys an unparalleled reputation for producing innovative, energy efficient, professional grade products. Build the perfect pool environment with Jandy’s award-winning automation and full line of pumps, filters, heaters, lights, valves and chlorinators. Jandy’s focus is on enabling the perfect pool environment so pool owners can spend time enjoying their pool and spa, rather than maintaining it.

Polaris®. Your Pool. Our Reputation.®

For more than 40 years, Polaris has been known worldwide for its quality and best-in-class cleaning power. This visionary class of pool cleaners has become the benchmark against which all others are measured. No other pressure cleaner delivers the cleaning performance, quality, and serviceability of a Polaris.

Zodiac®. A Better Life®

Zodiac is renowned for delivering innovative automatic pool cleaning products that attack the pool with cleaning performance. Known for the breakthrough innovations of the MX8™ and MX6™, our smart and simple line of mechanical and disc suction pool cleaners, are exceeding consumers expectations and helping grow the overall market.


Steve Gutai
2620 Commerce Way
Vista, CA 92081-8438
T: (800) 822-7933
www.zodiac.com

Zodiac Pool Systems, Inc.

GENESIS® Gold Sponsors

Aquamatic Cover Systems

Aquamatic manufactures automatic swimming pool and energy saving cover systems. Utilizing all-fluid drive hydraulics, these systems are simple yet very robust.

The Hydramatic exceeds ASTM F1346-91 standards for safety and closure. The HydraLux is an automatic energy saving pool cover that utilizes extruded slats which can be cut to any converging shape. This cover is the most adaptable to virtually any pool design, and is ideal for zero edge applications.

Both covers achieve significant ROI (return on investment), by reducing consumption of electricity, water and chemical usage. Visit our website to see why designers and builders, when specifying and automatic pool cover, choose Aquamatic. Leading the industry since 1980.


Tom Dankel
200 Mayock Road
Gilroy, CA 95020
T: (408) 846-9274
www.aquamatic.com

Aquamatic Cover Systems

Aquron Corporation

The Aquatics Division of AQURON® Corporation was formed to address problematic conditions (including efflorescence and water migration) encountered by Pool Contractors in using pneumatically applied ready mix Shotcrete, dry mix Gunite, poured concrete, or natural stone surfaces. The “Aquron® Efflorescence system”, CPSP™ and MGS™, work together to virtually prevent all efflorescence, including the underlying damage to the embedded steel. The four flagship aquatics products effectively prevent water migration issues and more for the long-term purpose of maintaining both the structural integrity and beauty of waterscapes and pools. A small investment in the inclusion of Aquron® Aquatics products in the construction phase can prevent large losses in money, time and reputations. Call us to purchase products and to tap into our vast knowledge about technical issues.


Paul Syvrud
P.O. Box 758
Rockwall, TX 75087
T: (800) 342-4649
www.aquron.com

Aquron Corporation

Bobé Water & Fire Features

WATER & FIRE BOWLS | SCUPPERS | CUSTOM WATER FOUNTAINS | STAINLESS STEEL HAND RAILS | FIRE BURNERS PLANTERS | SPILLWAYS | AUTOMATION | FOUNTAINS WITH 360 DEGREE SPILL

Engineered and manufactured exclusively in the USA, Bobé Water & Fire pushes the boundaries with innovative fountains and fire effects that enhance your outdoor ecosystem.

LATEST PRODUCTS:

The fire ring, re-imagined. 2-3x bigger flame than the standard round ring. 100% modular – create your own flame pattern.

You’ll want to chase this waterfall (yep, we went there). Constructed of 1/8 & 1/4 stainless steel, no clogging, no warping.


Julie Crone
3101 N 29th Avenue
Phoenix, AZ 85017
T: (888) 388-2623
www.bobewaterandfire.com

Bobé Water & Fire Features

ClearWater Tech Ozone Systems

ClearWater Tech is a leading designer and manufacturer of ozone generation equipment for over 30 years, providing safe disinfection and the ultimate swimming experience for the pool and spa industry.

ClearWater Tech offers a family of turnkey corona discharge ozone systems that eliminate organic contaminants, bacteria, and viruses from residential and commercial swimming pools, spas, and water features.

Place your pool on the list of prestigious hotels and resorts, Olympic venues, and Hollywood celebrities, and share the secret to the most organic oxidizer on the planet to treat water, non-chemically, safely, and as natural as it gets.


Cameron Tapp
850 Capitolio Way
San Luis Obispo, CA 93401
T: (800) 262-0203
www.cwtozone.com

ClearWater Tech, LLC

Covertech LLC

Covertech – Grando pool cover was founded in 2000. Through its outstanding work Covertech – Grando has spread from the East Coast of New York through the US all the way to California. Covertech – Grando has won over 80 Awards in the category of “Residential Pool with Automatic Pool Covers” since then. Grando rigid-slat pool covers are the only slated pool cover which can be cut to exact rounding and are manufactured sealed in 4 stages within the slat chambers itself. Grando is the inventor of the rigid slated pool cover and has manufactured their pool cover since 1963 worldwide.


Torsten Heincke
18 Windmill Lane
Southampton, NY 11968
T: (631) 287-9495
www.poolcovertech.com

Covertech automatic rigid pool cover

Current Systems, Inc.

In the hands of skilled GENESIS® watershapers, Riverflow® pumps have current enhanced swimming pools, lazy rivers and water features around the world. As a GENESIS® sponsor, we have benefited from a range of associations with designers, builders and engineers who insist on excellence.

Our Riverflow® propeller pumps carry NSF 50 certification and our suction sumps and grates are VGB compliant. Our system features infinite variable speed, wireless remote control, and a variety of return configurations. Current Systems, Inc welcomes collaboration with pool professionals to achieve their watershaping goals.


Peter Davidson
1645 Donlon St Ste 104
Ventura, CA 93003
T: (866) 372-8886
www.current-systems.com

Phillip de Tournillon
1835 East Hallandale Blvd Ste 687
Hallandale Beach, FL 33009
T: (888) 443-4113
www.riverflowpumps.com

Current Systems, Inc.

Del Ozone

DEL Ozone™ has been the global leader in advanced ozone technologies since 1975, and continues to proudly manufacture and supply commercial and residential consumers with innovative, environmentally-friendly products to fulfill sanitation needs for our world’s most precious resource – water. Our practices and products have earned approvals and certifications from various agencies, including NSF, UL, CE, and TUV. Our ozone systems are also MAHC compliant with the CDC, and our business practices are current with OSHA and worker safety standards.

One of DEL Ozone’s proudest achievements was pioneering the combination of ozone and germicidal UV-C technology into an affordable residential / small commercial system to produce Advanced Oxidation Process, also known as AOP. This transcendent process is proven to maximize disinfection, substantially improve water clarity, increase the softness of the water, and effectively remove contaminants, such as microorganisms, pathogens, viruses, and bacteria, as well as inorganic contaminates such as sunscreens and lotions from the water.

Overall, we believe in energy efficient solutions, reducing environmental impact, and providing low maintenance water sanitation products that require minimal levels of chemicals to keep people safe, and operational costs low.


Jeffrey W. Jones
3580 Sueldo Street
San Luis Obispo, CA 93401
T: (800) 676-1335
www.delozone.com

Del Ozone

Diamond Spas

Diamond Spas specializes in the fabrication of custom stainless steel and copper spas, swimming pools, glass walled pools and spas, swim spas, cold plunge pools and water features.

Stainless steel and copper are incredibly durable and sanitary. Both metals are an ideal choice for roof top pool and spa applications as metal weighs considerably less than traditional pool and spa materials. Since 1996 Diamond Spas has been shipping product to luxury homes and businesses worldwide. Diamond Spas looks forward to the opportunity to work with GENESIS® members to further the progression of the aquatic industry.


Tom Bennett
4409 Coriolis Way
Frederick, CO 80504
T: (800) 951-7727
www.diamondspas.com

FlexCrete – Valcon Industries, Inc.

FlexCrete – Valcon Industries, Inc.

“Waterproofing, The Cornerstone of Longevity and Permanence”is what Valcon Industries, LLC integrated product line is all about.Valcon products and systems can waterproof virtually any type of substrate under virtually any type of condition. FlexCrete’s superior polymers are the state of the art of the industry allowing FlexCrete to bond to almost any surface such as concrete, plaster, Styrofoam, fiberglass, glazed tile, wood and EPDM materials. This is verified by our recent ASTM Certified Independent Testing of which reveals FlexCretes’s superior performance under all types of conditions.

For suspended pools, negative edge pools, raised pools and spas, water walls, fountains, Koi ponds, and rock features etc., Valcon Industries, LLC has a bullet proof system for them all. Our products have thousands of applications rendering longevity and permanence to every project. Simplicity is the key and single source material supply is the answer to all your waterproofing needs. Site specific protocols and personal service to all our customers is our stock in trade.

When you want to stop unsightly efflorescence either before or after, Valcon Industries is here to help assure that those problems are a thing of the past. We have millions of square feet applied across the globe! Contact us to show you how together we can build projects that have the longevity and permanence you are looking for.


Peter Chin
6321 Porter Road, Suite 11
Sarasota, FL 34240
T: (866) 311-9737
www.valcon-industries.com

FlexCrete – Valcon Industries, Inc.

Florim USA

Built upon the solid roots of the Florim Group based in Italy, Florim USA is committed to continued technological innovation and to producing timeless and sustainable porcelain products. Florim USA is one of the largest and most technologically advanced porcelain facilities in North America and has been owned by the Florim Group since 2000.

Florim USA is committed to the continued technological innovation of its processes to create products that increasingly meet the demands of the market.

Florim USA is committed to the environment and always observes environmental regulations through certified quality management systems and ecological processes. Florim USA’s mission is to be committed to continued technological innovation.

Florim USA believes its customers are the foundation for our continued success and the company strives to provide them with improved service and support by staying at the forefront of product innovation in today’s complex market.

Florim USA is more than just a company name; it is a residential and commercial brand that promises people in the American market a timeless and sustainable product offering. Florim USA is proud to be a Made in the USA product with an exclusive Italian style.


Brandon Jenkins
300 International Blvd
Clarksville, TN 37040
T: (931) 645-5100
www.florimusa.com

FlexCrete – Valcon Industries, Inc.

Hayward® Pool Products

At Hayward®, we’re more than just equipment. Our objective is to make you and your customer’s pool experience worry and hassle-free—both during installation and enjoyment. That’s why our equipment is engineered to last, and work smart at keeping pools sparkling clean and trouble free.

For over 80-years, we’ve been helping pool owners enjoy the pleasures of pool ownership by manufacturing cutting edge, technologically advanced pool equipment worldwide. We strive to ensure that all our products operate at maximum efficiency all season long. Whether you are trying to create the perfect backyard environment, or reduce operating and maintenance costs through the ease of wireless controls, Hayward is your single source solution.

Our products include a complete line of technologically advanced pumps, filters, heaters, heat pumps, automatic pool cleaners, lighting, controls and salt chlorine generators—high-quality components engineered to work together to keep pools at their best year after year.


Michael Massa
Hayward Pool Products
620 Division Street
Elizabeth, NJ 07201
T: (908) 351-5400
www.hayward-pool.com

Hayward® Pool Products

Lunada Bay Tile

Lunada Bay Tile creates a broad selection of high-temperature, poured and annealed cast glass, mounted paper-faced and designed for pool applications.

Inspired by the lifestyle and light of the Southern California coast, Lunada Bay Tile reflects a distinctive approach to experimentation, based on a design philosophy that blends traditional craftsmanship with modern influences. Our products reflect the way people want to live and what makes them feel good— and is informed by specialized techniques that allow our artisans to create effects unlike any other source in our industry. The outcome is an attitude for living well, a regard for quiet elegance, and the singular nature of objects that capture our attention. To learn more about Lunada Bay Tile, visit lunadabaytile.com.


Matthew Pike
1661 240th St
Harbor City, CA 90710
T: (310) 257-1300
www.lunadabaytile.com

Lunada Bay Tile

Miracote

Miracote® products, by Crossfield Products Corp., provide Scientifically SuperiorTM technologies for plywood and concrete protection and restoration offering a complete line of protective coatings, waterproofing membranes and repair materials. Miracote applications restore concrete to "like new" appearance and provide enhanced visual interest through a wide range of available colors, textures and patterns. These environmentally friendly products are water-based, solvent-free and user friendly. The Miracote product line was created to meet the growing demand for materials designed to restore, protect and beautify concrete surfaces. Most of the materials in the Miracote product line are water-based, making them safe, easy to use and environmentally friendly. Typical Miracote applications include: concrete balconies, pool decks, parking decks, sidewalks, patios, driveways, atriums, lobbies, stucco and parapet walls.


George Reedy
3000 E. Harcourt Street
Rancho Dominguez, CA 90221
T: (310) 886-9100
https://miracote.com/

Miracote Dynamic Systems Approach to Waterproofing and Restoration

Oceanside Glasstile

Oceanside Glasstile is a world leader in the design and production of handcrafted glass tile, and is proud to serve on the TCNA board in the development of standardized installation methods for the tile industry. Our glass products are properly annealed making them freeze-thaw resistant and the ultimate solution for pool and water feature applications. With a range of sizes, colors and customization capabilities Oceanside Glasstile is the perfect choice for your next luxury feature. Our friendly, knowledgeable Customer Service and Technical Support teams matched with our world-class Art Glass Facility is accessible to all our customers and helps to ensure that your vision is successfully achieved.

Oceanside Glasstile was founded in 1992 with a boundless spirit of innovation, a fervor for the art of glass blowing and a new vision for the tile industry— creating luxury glass tile. Handmade in North America, Oceanside Glasstile recycles over 2 million lbs of post-consumer glass each year. Glass tile manufacturing is an art and a science. Unsophisticated or inferior manufacturing techniques typically result in product inconsistencies and defects. At Oceanside Glasstile we take pride in our ability to combine precision engineering with state-of-the-art technology and handmade artistry to create the highest quality glass tile in the industry. Let us help you elevate your next project to one of luxurious sophistication with our hand made glass tile.


Beau Lamb
5858 Edison Place
Carlsbad, CA 92008
T: (760) 889-3780
www.glasstile.com

Oceanside Glasstile

Paramount Pool & Spa Systems

Paramount Pool & Spa Systems evolved from a pool construction heritage with a goal of making pool ownership the most carefree and enjoyable experience possible. Founded and “Made in America” since 1964 Paramount is now the World’s #1 in-floor cleaning system company and maintains an active R&D effort with an emphasis on automatic cleaning, enhanced circulation and water sanitization. Our wide range of products are sold worldwide through a network of authorized dealers and distributors.

With a focus on quality, service and innovation Paramount is dedicated to providing products and services that provide builders some separators for their sales and marketing efforts. One way we do this is with Paramount Capital; a service through which dealers can offer a wide range of consumer pool financing options. Our Passport to Paradise program allows dealers to qualify annually for incentive trips to premier destinations around the world, which is a way of thanking our dealers for their business and support.


Bill Burt
295 E. Corporate Place, #100
Chandler, AZ 85225
T: (800) 621-5886
www.1paramount.com

Paramount

Pleatco, Inc.

AT PLEATCO, IT’S ALL ABOUT CONSTANT IMPROVEMENT

Good, successful companies stick with what they do best – and seek opportunities in the future. We’re not afraid to change... it’s what good companies do. You can’t fake this commitment to constant improvement and customer care. It’s not just a mantra either; it’s in our DNA. You can’t distill it all down to one idea or philosophy; it’s about quality, integrity, and doing what’s right across the board.
• QUALITY
• SERVICE
• INNOVATION
• PEOPLE


Battista Remati
28 Garvies Point Road
Glen Cove, NY 11542
T: (516) 609-0200
www.pleatco.com

Pleatco, Inc.

WaterShapes

WaterShapes.com is a web portal that centralizes, organizes and democratizes information having to do with the processes by which watercontaining vessels and their surroundings are designed, engineered and constructed. It serves all visitors as a forum for communication about how these environments and their amenities can be assembled practically, properly and profitably.

WaterShapes.com is a constantly growing, constantly evolving resource offering access to practical information – a forum that leads professionals to the state of the art and the materials, tools and methods used to achieve ambitious results. Open to consumers, it also equips homeowners and property managers with information they need to ask the right questions as they aspire to own or improve their watershapes and aquatic environments.

WaterShapes.com is also host to the WaterShapes Professional Network, a web service designed as a bridge between consumers who want access to information about watershapers and professionals who design and build with water as their chosen medium. To draw those users, WPN has done the work involved in producing high-level search results – something the network can do collectively much more efficiently than any individual site could hope to do.


Jim McCloskey
6119 Lockhurst Drive
Woodland Hills, CA 91367
T: (818) 715-9776
www.watershapes.com/

Watershapes

 

GENESIS® Silver Sponsors

Aquastar Pool Products

A global leader in pool drain technologies, AquaStar offers over 36 different safety drain covers in 5 colors, providing compliance solutions for virtually any application. AquaStar understands your needs and is dedicated to inventing and manufacturing, made in the USA, pool products that give design professionals the freedom to focus on aesthetics. Let our patented innovations and know-how take the mystery out of VGB compliance and often overlooked, fittings-based hydraulic efficiency.


Olaf Mjelde
2340 Palma Dr. #104
Ventura, CA 93003
T: (877) 768-2717
www.aquastarpoolproducts.com

Aquastar Pool Products

AquaticFloors - Custom Pool Systems

Custom Pool Systems offers a high performance hydraulic floor production utilizing cutting edge technology. We deliver the absolute best in movable pool floors, transforming your pool into an additional floor space in just minutes.

Unlike our competitors, we are proud to be a U.S. base company that offers unparalleled customized service to our clients. We oversee each project from beginning through finishing point. Our experienced team can design, specify and install your motorized pool floor while working together with your architect and pool construction company.

If you are looking to add sophistication, precision and convenience to your new outdoor space – Custom Pool Systems is the company for you.


Cesar A. Cortes II
2525 Ponce De Leon Blvd
Coral Gables FL 33134
T: (844) 282-4277
www.aquaticfloors.com

Custom Pool Systems

Commercial Energy Specialists

Since 1983, CES has provided “supply and support” water treatment programs for thousands of institutional and commercial swimming pools, spas, water parks, and water features throughout the state of Florida and the Caribbean. Programs are custom-tailored to each site and water treatment application. The programs consist of a combination of chemical treatment and filtration hardware, software, training, service, supplies, and on-going support.

CES is the Florida/Caribbean Master Distributor and factory service center for some of the finest and most popular water treatment equipment in the aquatic industry.These include: BECS Technology automated chemical treatment packages, Pooltank and Nemato Fully and Semi Automatic Filter Systems, EPD automated filter systems, Lonza Pulsar treatment packages, ChlorKing industrial-grade saline chlorinators, ETS industrial UV systems, Enduro robotic vacuums, and much more. Most CES packages are provided through an affordable monthly program and pay their own way out of savings in labor, chemicals, maintenance, and liability.


Remy Baker
952 Jupiter Park Lane, Suite 1
Jupiter, FL 33458-8958
T: (800) 940-1557
www.ceswaterquality.com

Commercial Energy Specialists

Stonetech Pools

Stonetech Gonianakis was founded in 1980 in Heraklion Greece and specializies in the field of trade and process of marble and other natural stones. Today, through continuous and long–term effort, is one of the most competitive and well organized companies of its industry nationwide.

StoneTech Pools is the division of the company with specialization in products of swimming-pool ( Coping stones, drain grates, upon demand ), nonslip floorings and steps, and exterior wall claddings. Our products are completely calibrated with pergences under 1 millimeter (tolerances “ /- 1mm), while the round departments of swimming-pools are produced all in privatelyowned or engaged CNC and water jet instruments. Accessible luxury and absolutely custom solutions are what we would want you to retain from your acquaintance with our company.

Stonetech Pools is fully compliant with the International standards and legislation providing high quality products, which are produced with the expected manner, ensuring the safety of both the customer and the natural environment. In addition, it has been certified ISO 9001 for the quality of its products and services.


Gonianakis Marble S.A.
Z-G Industrial area of Heraklion
Crete Greece, P.C. 71601
T: 0030 2810380054
www.stonetechpools.gr

Stonetech Pools

 

GENESIS® Sponsorship Tiers

Looking to reach potential customers, engage clientele, assist in providing the highest quality of education in the industry? Join the GENESIS® family.


PLATINUM

GENESIS® Platinum Sponsor

  • 10% discount for your customers that are referred and endorsed by you that attend a GENESIS® Educational program
  • Option to have an annual company and/or product review given by a committee of SWD Masters
  • Company information, brochures, or other materials distributed at events
  • Full page listing in the annual Genesis University™ Catalog
  • Use of the GENESIS® mailing list
  • Two tickets to our annual Family Reunion and Winemaker Dinner with an option to purchase up to eight additional tickets at $170.00 each ($25.00 off)
  • Acknowledgement on the GENESIS® website and links to your company’s website
  • Acknowledgment at the GENESIS® Schools and Educational programs
  • Acknowledgment on GENESIS® signage
  • Attend educational events at Sponsor rate
  • Acknowledgment on GENESIS® social media and posts throughout the year
  • Sponsorship announcement in monthly GENESIS® E-news
  • Acknowledgement in GENESIS® advertising in marketing/industry publications

GOLD

GENESIS® Gold Sponsor

  • Half Page listing in annual Genesis University™ Catalog
  • Use of the GENESIS® mailing list
  • 5% discount for your customers that are referred and endorsed by you that attend a GENESIS® Educational program
  • Two tickets to our annual Family Reunion and Winemaker Dinner with an option to purchase up to eight additional tickets at $170.00 each ($25.00 off)
  • Acknowledgement on the GENESIS® website and links to your company’s website
  • Acknowledgment at the GENESIS® Schools and Educational programs
  • Acknowledgment on GENESIS® signage
  • Attend educational events at Sponsor rate
  • Acknowledgment on GENESIS® social media and posts throughout the year
  • Sponsorship announcement in monthly GENESIS® E-news
  • Acknowledgement in GENESIS® advertising in marketing/industry publications

SILVER

GENESIS® Silver Sponsor

  • Acknowledgement on the GENESIS® website and links to your company’s website
  • Acknowledgment at the GENESIS® Schools and Educational programs
  • Acknowledgment on GENESIS® signage
  • Attend educational events at Sponsor rate
  • Acknowledgment on GENESIS® social media and posts throughout the year
  • One-third page listing in the annual Genesis University™ Catalog
  • Sponsorship announcement in monthly GENESIS® E-news
  • Acknowledgement in GENESIS® advertising in marketing/industry publications


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